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Brain-Based Transformational Solutions

Pleasure Is Transient
but Wanting Persists

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Liking is the pleasure you experience from something. The source of that pleasure is the liking—or Here and Now—neurochemicals released in your brain: serotonin, oxytocin, endorphins and other endogenous opioids, and endocannabinoids. The same pleasure-generating areas in the brain are activated for all pleasures, from gustatory and sensual to musical, artistic, and altruistic.

Life’s intense pleasures are less frequent and less sustained than intense desires. —Dr. Kent Berridge, University of Michigan

Because the pleasure circuit is considerably smaller and far more fragile than the “wanting system,” it can be elusive; more importantly, it is always transient. Liking something doesn’t always motivate you to go after it. Dopamine is what generates motivation, so you also need to want what you like.

We often think of desire and the objects of our desire as inseparable. We think it is the indulgence itself—the luscious ice cream, the rush of nicotine, or the flood of coins from a slot machine—that motivates us. To a greater extent, however, it is the expectation of these rewards, the luxurious anticipation of them, that fires up our brains and compels us to dig in, take a drag, or place another bet. —Chris Berdik, Mind over Mind

While liking (pleasure) and wanting (desire) are separate systems, wanting actually enhances and, in a sense, prolongs liking. It’s said that the brain likes to want because it releases liking neurochemicals along with dopamine. On the other hand, instant gratification quickly dissipates pleasure. That’s how you end up on the hedonic treadmill where you are continually in pursuit of more and more of the things or experiences that initially brought you pleasure in an attempt to maintain a steady state of pleasant feelings.

When you work toward a reward and earn it, rather than simply treating yourself to it because you can, you actually enhance your enjoyment of it. But you have to be intentional about it. You have to make a connection between your actions and the reward so your brain gets the message.

Dopamine is a powerful motivator. It carries signals for both rewards and for the muscle movements needed to go out and get them. So when dopamine levels are diminished, you will still like what you like, but you will be less inclined to take action to get it. And when dopamine levels are elevated, you will be more inclined to take action to get something, whether or not you actually like it.

Liking and wanting usually do work together in your brain, but when they become uncoupled, you can want something without liking it. And according to Stanford University researchers, if you don’t get something you want, you desire it more while liking it less.

If you don’t clearly identify what you want—and determine how you’re going to get it—you’re liable to end up going along for the ride of getting what your brain wants. What you want needs to be compelling enough to you to activate the amygdala, thus creating a sense of urgency. Amygdala activation is critical in getting you to act on your desires. It settles down when you receive or achieve them.

In the case of long-term goals, once you’ve identified a reward and begin taking steps toward it, your brain gradually and steadily releases increasing bursts of dopamine the closer you get to the reward. And the bigger the reward (the more your brain craves it), the more dopamine will be released.

Reward systems integrate liking, wanting, and learning. Our pleasures help us learn and change our behavior, and what we learn alters the pleasure we experience. Our reward system has a built-in flexibility in which cognitive and pleasure systems interact and modulate each other. Anything can be a source of pleasure as long as it taps into reward systems embedded in our brains. –Anjan Chaterjee, author of The Aesthetic Brain

Wanting has a purpose. It is critical to any focused effort. It motivates you to pursue both long-term and short-term goals. But, as Chris Berdick says, once that goal’s been achieved, wanting moves along.

Unsurprisingly, liking neurochemicals have a close relationship with stress neurochemicals—adrenaline, norepinephrine, cortisol, etc.—which I also call disliking neurochemicals. I’ll talk about how that relationship can hamper our ability to create change next time.

This post is part of a series on neurotransmitters that both affect our behavior and are affected by our behavior.

Which Path Are You On?*

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As we know, dopamine is involved in many different aspects of our lives, including sleep, memory, mood, learning, and movement. Dopamine is also a significant component of the brain’s reward system and, as such, it’s the source of motivation. That’s why it’s so important in regard to behavior and behavior change.

There are four major dopamine pathways in the brain. The two that matter most to us here are the mesolimbic pathway and the mesocortical pathway. While both pathways motivate us, they motivate us in different ways and in different directions, indicated by the nicknames given to them: desire dopamine and control dopamine.

While dopamine is distributed throughout everyone’s brain, the amount and pattern of distribution is not the same for everyone. As a result, some of us have more dopamine in the control pathway and some of us have more dopamine in the desire pathway. And of course not everyone who has more dopamine in the control pathway has the same amount, which is also the case for dopamine in the desire pathway. Still others may have similar amounts of dopamine in both pathways.

Here’s a comparison of what a predominance of dopamine in one pathway compared to the other pathway looks like:

Desire dopamine generates craving for things, substances, people, situations—whatever is salient (important) to you. You desire (want) what you like and what matters to you.

Control dopamine generates a craving for achievement or accomplishment, which can range from completing multiple years of education in order to attain a degree or checking off boxes on a to-do list.

Having more desire dopamine doesn’t automatically cause you to have unrestrained appetites or develop addictions. And having more control dopamine doesn’t automatically cause you to make better judgements or be a better critical thinker.

Our genetics play a role in our neurochemistry, including dopamine distribution, as does our experience. We all have dopamine in both pathways. One of the things about neurochemicals is that while they affect us, we can also affect them. So if we have lots of dopamine in the desire pathway but not enough in the control pathway to actually get what we want, we can use contrivances to take actions that alter our neurochemistry. Likewise, if we have lots of dopamine in the control pathway but not enough in the desire pathway to identify what we really want, we can use contrivances to help us increase desire dopamine.

Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.
—Robert Frost, The Road Not Taken

As with the Meta Mindsets, in which Production mindset is most effective in the service of Experiment mindset, control dopamine is most effective in the service of desire dopamine. Otherwise the functions and processes of the mesocortical pathway have to operate without salience, meaning without your direction. You have nothing to process but the exteroceptive or interoceptive situations or stimuli you happen to encounter and no context within which to process it.

One of my favorite quotes from neuroscientist Lisa Feldman Barrett is: You tweak the world, and the world tweaks you back. With too much control dopamine and not enough desire dopamine, it’s more like: The world tweaks you, and you attempt to manage the effects.

We happen to live in a world where control dopamine is held up as the gold standard, whether it’s labeled as such or not. People are very busy pursuing completion for its own sake without having determined whether or not there is anything meaningful to them in the pursuit. This has negative implications for individuals, societies, and the world. In The Molecule of More, Daniel Z. Lieberman, MD and Michael E. Long write:

Some people have so much control dopamine that they become addicted to achievement but are unable to experience H&N [Here and Now] fulfillment. They achieve something, then move on to the next thing.

Next time, we’ll take a closer look at the relationship between dopamine, the wanting neurochemical, and the liking (aka Here and Now) neurochemicals.

*Hat tip to Pete Seeger

This post is part of a series on neurotransmitters that both affect our behavior and are affected by our behavior.

Everything Everywhere
Is in Motion All the Time

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What would we do without dopamine? The answer is: nothing. We can’t do anything without dopamine, which is the literal source of all motivation—all movement—whether physical or psychological. Why then are so many people going on and on about how we all need a dopamine detox? Why are we advised to be wary of substances or activities that provide us with “hits” of dopamine, as if dopamine were a drug?

Considering popular, and even some scientific, perspectives on dopamine tends to put me in mind of the lyrics of a song by the Animals straight out of the wayback machine:

I’m just a soul whose intentions are good.
Oh Lord, please don’t let me be misunderstood.

While dopamine’s functions* are wide and varied, its role in regard to the brain’s reward system has been clarified. Dopamine is not the source of pleasure in the brain. That role is played by the liking neurochemicals, such as serotonin, oxytocin, endorphins, endocannabinoids, and endogenous opioids. Dopamine is called the “wanting” neurochemical because it is the source of…wanting, which is really just another word for motivation.

Dopamine is released when the brain expects to experience a reward, meaning it expects to experience something it likes. It causes us to take action by moving toward the reward.

Let’s say you notice you’re thirsty and you consider getting up from your desk to get a glass or bottle of water. Do you want the water enough to stop what you’re doing and take an action to get it? In other words, how motivated are you? How enticing is the water? How rewarding do you think it will be? How much pleasure do you think you’ll get from it? (Of course, it’s your brain that makes the choice, but you get to experience both the wanting and the liking.)

Although dopamine is not one of the liking neurochemicals, the brain “likes” to want. It likes to be motivated, to get us to move. So liking neurochemicals are released along with dopamine, to a greater or lesser extent depending on how rewarding the brain expects the experience or substance to be. The so-called wanting system in the brain is considered to be robust, while the liking system is fragile. That’s because the liking neurochemicals don’t stick around for long, so the brain moves on to wanting something else. Liking comes and goes but wanting persists.

Those who believe we should not want simply don’t understand how the brain works. Wanting is essential for being awake and for living an awake life, as was illustrated in the 1990 movie Awakenings. Robin Williams played neurologist Oliver Sacks, who in the early stage of his career dosed catatonic patients with levodopa, the precursor to dopamine in an attempt to literally wake them from their unresponsive states.

Going on a dopamine detox (conceptually, anyway, since the idea is nonsensical), would be like deciding to stop eating altogether in order to avoid sugar. It would be like advising someone not to pursue something they’re passionate about because that would generate “too much” dopamine.

Although dopamine plays a role in compulsive or addictive behavior, it is neither a drug, nor does it function like a drug. Instead of trying to manage dopamine—which is not a game for amateurs—we ought to focus on identifying better targets. We could learn how to use the wanting system to pursue the things we think would provide us with a more satisfying and meaningful life.

Next time I’ll talk about two important dopamine pathways in the brain and how they affect our ability to create change.

*Dopamine plays a role in your brain’s reward system, which includes feeling pleasure, achieving heightened arousal, and learning. Dopamine also helps with focus, concentration, attention, memory, sleep, mood, and motivation. And it is involved with decision-making, movement, working memory, and learning. It is one of the most extensively studied neurochemicals, mainly because it plays such diverse roles in human behavior and cognition. Dopamine is also a factor in Parkinson’s disease, addiction, schizophrenia, and other neuropsychiatric disorders.

This post is part of a series on neurotransmitters that both affect our behavior and are affected by our behavior.

Neuroplasticity: Changing Your Neurochemistry

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No matter the type or the scope involved, all transformational change requires changing brains. Personal transformational change requires changing your brain or my brain. Transformational change in an interpersonal relationship requires changing both parties’ brains. And social or global transformational change requires changing many brains. There is no way around it.

The primary driver of change in your brain is your behavior. —Lara Boyd, neuroscientist, physical therapist

Fortunately, brains have what is called neuroplasticity, so they CAN be changed. On the other hand, changing brains is difficult. It requires a great deal of repetition and perseverance—aka action—often over an extended period of time. It also requires commitment and a strong—or juicy—desired outcome. This is why although transformational change is possible, it isn’t probable.

The fact that transformational change is difficult isn’t a design flaw. But whether you consider the difficulty to be bad news or simply a challenge, it’s what’s so. There’s no way around that, either.

There are different kinds of neuroplasticity and different aspects to communication within the brain, such as the size and excitability or responsiveness of various parts of the brain, the connectivity between different parts of the brain, and the extent to which we use various networks, like the functional brain networks, within the brain.

You can’t change connectivity or the size or excitability of a particular part of the brain immediately. Other than in cases of injury, that requires time and repetition. You can’t permanently alter your neurochemistry immediately, either, but you can and do affect your neurochemistry in the here and now—and your neurochemistry can and does affect you—all the time.

In the video below, Lara Boyd does a great job of explaining the three kinds of neuroplasticity and how they relate to memory and learning. What do memory and learning have to do with creating transformational change? Everything! Creating transformational change requires training your brain just as learning does. There’s very little difference between the two processes.

As Boyd points out, chemical changes—which involve neurotransmitters (neurochemicals)—can take place immediately, but those changes are not long-lasting. You have to repeat the behavior if you want to make the changes more permanent. Here’s an example of how that works.

Endorphins* are neurotransmitters that, among other things, improve mood and wellbeing. One of the activities that can generate the release of endorphins is physical exercise, which is something I include every day. I generally experience a noticeable burst of endorphins after I’ve engaged in intense or moderately intense physical activity. If this level of intensity is infrequent, then I only get the short-term effect of endorphins. But if I engage in it frequently—and regularly—the experience of improved mood and sense of wellbeing remains pretty consistent, by which I mean it doesn’t diminish in between periods of exercise.

My brain has learned that exercise results in a better mood and greater wellbeing, which it interprets as a reward, and I remember the great feeling I get after finishing a workout. Both of those factors—learning and memory—increase the likelihood that I will keep engaging in the activity.

Since my brain likes the experience of exercise that’s intense enough to release endorphins, it wants that experience. Endorphins are one of the so-called liking neurochemicals. Dopamine is the wanting neurochemical, and it’s what I’ll talk about in the next post. As we go along, we’ll be looking at how liking and wanting neurochemicals help us either maintain the status quo or create transformational change.

Don’t forget to watch the video!

*Endorphins are your body’s natural pain relievers, moderating your perception of pain and also helping to reduce stress and improve mood and wellbeing. They are released when your body feels pain or stress and essentially block nerve cells that receive pain signals. Beta-endorphins have a stronger effect than morphine on your body. In addition, they’re released during pleasurable activities such as exercise, massage, eating and sex too.

This post is part of a series on neurotransmitters that both affect our behavior and are affected by our behavior.

 

The Reward System Is Functional

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Yes, the reward system is functional, which means that it isn’t conceptual or fanciful—or optional. It’s integral to our survival, and it’s even older than we are: it evolved in worms and flies about a billion years ago. It doesn’t care what your or my opinion about rewards is. Having an opinion about the reward system is like having an opinion about whether or not your car should need gas. No matter how deeply committed to your opinion you are, unless you have a battery operated car, it needs gas. If you fail to put gas in the car, it won’t operate. If you fail to utilize your brain’s reward system, on the other hand, it will operate you. It fulfills a non-optional function that’s essential to survival.

One thing that gets in the way of using rewards intentionally and effectively is the mistaken belief that things like rewarding experiences, benefits, or celebrations are the same thing as rewards. They are not.

Rewarding Experiences Are Not Rewards

You undoubtedly have experiences and engage in activities that feel rewarding to you. All that means is that you enjoy them, which is really neither good nor bad. Some of the experiences or activities people enjoy or find rewarding are the very ones they want to eliminate or change. And the reason these behaviors are difficult to eliminate or change is because they are rewarding (smartphone scrolling, eating unhealthy food, binge watching, buying things, snorting cocaine…).

So it’s extremely important to recognize that rewards and rewarding experiences, while related, are not the same thing. They both elicit “liking” neurochemicals in the brain at the time they are experienced. And some rewarding experiences also involve dopamine, the “wanting” neurochemical. In fact it’s the dopamine, rather than the liking neurochemicals that makes altering some existing behaviors so difficult. This is an example of the reward system operating you.

Rewards utilize dopamine intentionally. Dopamine can help develop creative tension, which increases the motivation to take a specific action or series of actions that you want to take in order to get the anticipated reward. It’s a carrot…if carrots motivate you, that is. I can take or leave carrots, but the opportunity to add new music to my digital playlist always motivates me. Dopamine also puts your brain on notice that this particular action or series of actions is important and it should pay attention.

Experiencing an unmediated rewarding activity is passive. Identifying and using a reward to reinforce behavior change is active.

  • Rewarding: providing satisfaction or gratification; enjoyment
  • Reward: an act performed to strengthen approved behavior; reinforcement

You can use rewarding experiences as rewards, but they are not rewards in and of themselves.

Neither Are Benefits

A benefit is something that is advantageous or good. Benefits can be short-term or long-term. They result from actions you take. (Of course, you can also benefit from actions other people take or from fortunate changes in circumstances, but you have no direct control over those things.)

If there were no benefit to you for embarking on a particular course of action (completing a project or goal action plan, changing or starting a habit, or following through on an intention), there would be no point in doing it. Benefits answer the question of why you want to do something. So it’s useful to clearly identify all the benefits that would—or could—accrue if you accomplish what you set out to do.

It seems logical, doesn’t it, that understanding the benefit or beneficial nature of a particular action somehow ought to magically translate into the taking of that action? And yet this isn’t how the brain works. The brain’s reward system is functional, not logical. Benefits are not interpreted by your brain as rewards just because they are good for you. And understanding what benefits may accrue doesn’t have any direct impact on your behavior. Knowing that ordering from the salad side of the lunch menu instead of from the burger side is better for your cholesterol level and maybe your overall health will not make ordering a salad happen. Nor will it turn a salad into a reward or even a rewarding experience.

But you could use a reward to motivate you to order that salad if good health or some aspect of it is a long-term desired outcome.

Celebrations Aren’t Rewards, Either

In behavior-change terms, a celebration is an impromptu acknowledgement, after the fact, of something you’ve accomplished. The difference between a reward and a celebration is in how you use it, not what it is. In order for something to be effective as a reward, you need to crave it. That’s because dopamine is triggered by the expectation of a reward. So in order for you—and your brain—to crave a reward, the reward needs to be (1) something you really enjoy and (2) identified ahead of time.

Celebrations are great! Go ahead and celebrate your successes and accomplishments. But don’t try to substitute celebrations for rewards because they will not help you train your brain to do what you want it to do, which is the point of a reward. If you have trouble identifying suitable rewards, pay attention to how you celebrate and the treats you give yourself. You may be able to use some of those things as rewards.

The Bottom Line

Rewarding experiences and celebrations are enjoyable, and benefits are…beneficial (good for you). But, unlike rewards, they do not serve the function of motivating you to create behavior change. Because the reward system operates at the unconscious level, you can’t simply dismiss it or try to circumvent it. The best course of action is to take advantage of it and work with it. Otherwise, you may unwittingly develop and reinforce behaviors you don’t want. No one sets out to develop undesirable behaviors or habits on purpose. And yet each of us has trained our brain, often unwittingly but via the same process, to engage in every one of the behaviors and habits we now have, both the ones we like and want to keep and the ones we don’t like and want to change or eliminate.

I’m beginning a six-month experiment called Contrivance of the Month. This experiment includes using my newsletter, lucidwaking, to feature an article on the relevant contrivance in one issue and links to worksheets, instructions, and additional information in another issue. The March contrivance, as you may already know or have guessed, is rewards. If you want to play along, you can check out the 2/20/24 issue on the Newsletter page on my website, where you can also subscribe to lucidwaking to keep up with the contrivance content. The next issue with all the links and other good stuff will be published tomorrow, 2/28/24.

Contact Me

joycelyn@farthertogo.com
505-332-8677