Creative Thinking = Making Connections

Q: Do you have to get out of the box in order to think outside the box?*

Popular wisdom has it that in order to think creatively—think outside the box, that is—we need to trick ourselves. Or at least we need to apply some special technique or exercise to get our stodgy old brains to see things from a different perspective.

For the most part, this is a counterproductive waste of time.

If we want to be creative or think creatively, we don’t need to manipulate or play games with our brains. We just need to get out of their way and let them do what they already know how to do.

The problem is that we identify with the slow, energy-sucking conscious part of our brain and not with the quick, energy-efficient unconscious part that sees patterns and makes connections outside of our awareness. Most of the action in terms of problem-solving, insight, and creative thinking actually takes place in the unconscious, which then serves up its ideas to our consciousness. It’s an amazingly wonderful arrangement that’s already in place.

The best thing we can do to help this process along is exactly the opposite of what’s usually recommended. Don’t change routines. Don’t take a new route to work. Don’t try a change of scene. Don’t go to a different café or coffee shop. Don’t try to think about things in a different way.

In terms of freeing our minds for creativity and creative insights, the more aspects of our lives we can turn into routines, the better. The less attention we have to put on things that don’t really matter, the more attention our brains can devote to problem-solving and idea-generating.

This is from an article by painter Robert Genn:

 Choreographer Twyla Tharp’s The Creative Habit describes her morning routine of rising early and going through the same morning rituals; same coffee, same bun. She puts on the same leotards, goes down the same elevator to the same street corner, puts her same arm up in the air and gets into the first cab that comes along.

By the time she gets to the studio she has made no significant decisions. Stepping out onto the dance floor, her dancers await. It’s eight in the morning and her first decision is yet to come. It will be a creative one.

Genn has some suggestions for streamlining routine activities, such as:

Simplify morning rituals.

• Keep regular habits by day and week.
• Work in a space unsullied by impedimenta.
• Use a day-timer—plan your work; work your plan.
• Always ask—”Is this action necessary?”
• Be businesslike—discourage time-wasters and interlopers.
• Be efficient and mindful of wasted motion in your space.
• As far as possible, get stuff delivered and taken away.
• Be modern—pay bills, bank, book flights, etc., online.

Genn and Tharp have to be creative almost every day. They aren’t trying to get out of the box. They recognize that the box helps them be creative. It keeps them out of their brain’s way.

I’ve experienced the benefits of getting out of my brain’s way over and over and over again. My unconscious has connected some dots that didn’t even seem to exist in the same domains. I don’t take credit for those insights and ideas. My conscious brain didn’t come up with them. But I take credit for maintaining routines and practices that free my brain do its thing. I take credit for loosening the reins.

*A: You can’t actually get outside the box, so there’s no point in trying to think outside it.