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Brain-Based Transformational Solutions

Pleasure Is Transient
but Wanting Persists

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Liking is the pleasure you experience from something. The source of that pleasure is the liking—or Here and Now—neurochemicals released in your brain: serotonin, oxytocin, endorphins and other endogenous opioids, and endocannabinoids. The same pleasure-generating areas in the brain are activated for all pleasures, from gustatory and sensual to musical, artistic, and altruistic.

Life’s intense pleasures are less frequent and less sustained than intense desires. —Dr. Kent Berridge, University of Michigan

Because the pleasure circuit is considerably smaller and far more fragile than the “wanting system,” it can be elusive; more importantly, it is always transient. Liking something doesn’t always motivate you to go after it. Dopamine is what generates motivation, so you also need to want what you like.

We often think of desire and the objects of our desire as inseparable. We think it is the indulgence itself—the luscious ice cream, the rush of nicotine, or the flood of coins from a slot machine—that motivates us. To a greater extent, however, it is the expectation of these rewards, the luxurious anticipation of them, that fires up our brains and compels us to dig in, take a drag, or place another bet. —Chris Berdik, Mind over Mind

While liking (pleasure) and wanting (desire) are separate systems, wanting actually enhances and, in a sense, prolongs liking. It’s said that the brain likes to want because it releases liking neurochemicals along with dopamine. On the other hand, instant gratification quickly dissipates pleasure. That’s how you end up on the hedonic treadmill where you are continually in pursuit of more and more of the things or experiences that initially brought you pleasure in an attempt to maintain a steady state of pleasant feelings.

When you work toward a reward and earn it, rather than simply treating yourself to it because you can, you actually enhance your enjoyment of it. But you have to be intentional about it. You have to make a connection between your actions and the reward so your brain gets the message.

Dopamine is a powerful motivator. It carries signals for both rewards and for the muscle movements needed to go out and get them. So when dopamine levels are diminished, you will still like what you like, but you will be less inclined to take action to get it. And when dopamine levels are elevated, you will be more inclined to take action to get something, whether or not you actually like it.

Liking and wanting usually do work together in your brain, but when they become uncoupled, you can want something without liking it. And according to Stanford University researchers, if you don’t get something you want, you desire it more while liking it less.

If you don’t clearly identify what you want—and determine how you’re going to get it—you’re liable to end up going along for the ride of getting what your brain wants. What you want needs to be compelling enough to you to activate the amygdala, thus creating a sense of urgency. Amygdala activation is critical in getting you to act on your desires. It settles down when you receive or achieve them.

In the case of long-term goals, once you’ve identified a reward and begin taking steps toward it, your brain gradually and steadily releases increasing bursts of dopamine the closer you get to the reward. And the bigger the reward (the more your brain craves it), the more dopamine will be released.

Reward systems integrate liking, wanting, and learning. Our pleasures help us learn and change our behavior, and what we learn alters the pleasure we experience. Our reward system has a built-in flexibility in which cognitive and pleasure systems interact and modulate each other. Anything can be a source of pleasure as long as it taps into reward systems embedded in our brains. –Anjan Chaterjee, author of The Aesthetic Brain

Wanting has a purpose. It is critical to any focused effort. It motivates you to pursue both long-term and short-term goals. But, as Chris Berdick says, once that goal’s been achieved, wanting moves along.

Unsurprisingly, liking neurochemicals have a close relationship with stress neurochemicals—adrenaline, norepinephrine, cortisol, etc.—which I also call disliking neurochemicals. I’ll talk about how that relationship can hamper our ability to create change next time.

This post is part of a series on neurotransmitters that both affect our behavior and are affected by our behavior.

Which Path Are You On?*

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As we know, dopamine is involved in many different aspects of our lives, including sleep, memory, mood, learning, and movement. Dopamine is also a significant component of the brain’s reward system and, as such, it’s the source of motivation. That’s why it’s so important in regard to behavior and behavior change.

There are four major dopamine pathways in the brain. The two that matter most to us here are the mesolimbic pathway and the mesocortical pathway. While both pathways motivate us, they motivate us in different ways and in different directions, indicated by the nicknames given to them: desire dopamine and control dopamine.

While dopamine is distributed throughout everyone’s brain, the amount and pattern of distribution is not the same for everyone. As a result, some of us have more dopamine in the control pathway and some of us have more dopamine in the desire pathway. And of course not everyone who has more dopamine in the control pathway has the same amount, which is also the case for dopamine in the desire pathway. Still others may have similar amounts of dopamine in both pathways.

Here’s a comparison of what a predominance of dopamine in one pathway compared to the other pathway looks like:

Desire dopamine generates craving for things, substances, people, situations—whatever is salient (important) to you. You desire (want) what you like and what matters to you.

Control dopamine generates a craving for achievement or accomplishment, which can range from completing multiple years of education in order to attain a degree or checking off boxes on a to-do list.

Having more desire dopamine doesn’t automatically cause you to have unrestrained appetites or develop addictions. And having more control dopamine doesn’t automatically cause you to make better judgements or be a better critical thinker.

Our genetics play a role in our neurochemistry, including dopamine distribution, as does our experience. We all have dopamine in both pathways. One of the things about neurochemicals is that while they affect us, we can also affect them. So if we have lots of dopamine in the desire pathway but not enough in the control pathway to actually get what we want, we can use contrivances to take actions that alter our neurochemistry. Likewise, if we have lots of dopamine in the control pathway but not enough in the desire pathway to identify what we really want, we can use contrivances to help us increase desire dopamine.

Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.
—Robert Frost, The Road Not Taken

As with the Meta Mindsets, in which Production mindset is most effective in the service of Experiment mindset, control dopamine is most effective in the service of desire dopamine. Otherwise the functions and processes of the mesocortical pathway have to operate without salience, meaning without your direction. You have nothing to process but the exteroceptive or interoceptive situations or stimuli you happen to encounter and no context within which to process it.

One of my favorite quotes from neuroscientist Lisa Feldman Barrett is: You tweak the world, and the world tweaks you back. With too much control dopamine and not enough desire dopamine, it’s more like: The world tweaks you, and you attempt to manage the effects.

We happen to live in a world where control dopamine is held up as the gold standard, whether it’s labeled as such or not. People are very busy pursuing completion for its own sake without having determined whether or not there is anything meaningful to them in the pursuit. This has negative implications for individuals, societies, and the world. In The Molecule of More, Daniel Z. Lieberman, MD and Michael E. Long write:

Some people have so much control dopamine that they become addicted to achievement but are unable to experience H&N [Here and Now] fulfillment. They achieve something, then move on to the next thing.

Next time, we’ll take a closer look at the relationship between dopamine, the wanting neurochemical, and the liking (aka Here and Now) neurochemicals.

*Hat tip to Pete Seeger

This post is part of a series on neurotransmitters that both affect our behavior and are affected by our behavior.

False Beliefs about Motivation

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Most theories and beliefs about motivation are quite far removed from the neurochemical reality. But theories that ignore the neurochemical basis of motivation are not only not useful, they can also be harmful. We’ll look at three ways beliefs based on these theories can get in our way, but first, let’s review motivation one more time.

Motivation Redux

The purpose of the brain is to figure out what action to initiate based on its interpretation of the circumstances we’re in. Motivation is the mechanism of movement, the mechanism by which we take an action toward a potential reward or away from a potential threat.

My brain may very likely interpret a set of circumstances differently from your brain’s interpretation of the same circumstances. And my brain has been trained by me to identify rewards and threats just as your brain has been trained by you to identify rewards and threats. Therefore, even in extremely similar sets of circumstances, we are likely to have different interpretations and response, and we are likely to take different actions. The processes are the same; the outcomes of those processes differ from person to person.

This brain training started roughly at birth for each of us and has been ongoing since then. We are training our brain daily to either maintain the status quo (continue to interpret circumstances the same way and take the same actions in response to those interpretations) or to change it. It’s far easier to train the brain to maintain the status quo (reinforce it) than it is to train it to change the status quo. Although that’s probably obvious, it bears emphasizing given that the brain is always looking for the path of least resistance. The current status quo is that path of least resistance so it will always be more compelling.

We don’t need to “motivate” ourselves to take action to maintain the status quo. We are already motivated to take the actions we’re currently taking. It’s a mechanical process: no congratulation or castigation is warranted. Because most of this brain training was unconscious rather than intentional, however, we may be more satisfied by some of the actions we’re currently taking—and the outcomes of those actions—than we are by other actions. But whether we’re pleased or not:

  • The same process of brain training is responsible for all the actions we are currently taking.
  • Our brain releases wanting and either liking or stress neurochemicals for all the actions we are currently taking.

This neurochemical activity happens outside our awareness, without our moment-to-moment influence, and faster than our 40-bit brain can process. Yet, if we want to create positive, intentional, significant, and sustained change, we have to modify our brain’s neurochemical activity. If we don’t succeed in doing that, we won’t succeed in changing our behavior.

Hopefully that makes it reasonably clear that motivation is motivation is motivation—meaning there are not different kinds of motivation, such as intrinsic and extrinsic. The belief in intrinsic and extrinsic motivation—and the supposed superiority of intrinsic motivation lead us to think that:

1. We Ought to Be Motivated to…

Current motivational theories strongly suggest that we ought to be (intrinsically) motivated to take some actions rather than others. They also suggest that understanding the value or benefit of taking an action ought to lead directly (meaning motivate us) to taking that action.

This ridiculous notion is even applied to children with the expectation that they ought to be motivated to take the actions we want them to take. That’s not how motivation works. Children don’t come pre-motivated to follow arbitrary social rules, for example. You can train children to take an action you want them to take—if that’s your aim—but your chances of success will be greatly enhanced if you use an extrinsic reward.

Neither adults’ brains, nor children’s brains, automatically produce wanting and liking neurochemicals on demand or because it would be convenient for said brains to do so.

Adults who believe not only that they ought to be motivated to take specific actions that they are not currently taking, but also that their lack of motivation reflects badly on them, tend to have a diminished sense of personal agency and self-efficacy. We have to train our brain to be motivated to do what we want it to do. This takes intention, planning, repetition, and perseverance, which we are much less likely to engage in if we believe motivation ought to be automatic.

2. Enjoying an Activity Is an Indicator of Intrinsic Motivation

Current motivational theories place an undue emphasis on the extent to which we find an activity or an endeavor enjoyable or satisfying in-and-of-itself. I addressed this in previous posts on motivation. What I want to point out here is that there are plenty of things we find enjoyable that we would actually prefer not to do because they lead to undesirable outcomes. If they weren’t enjoyable it would be much easier to not do them.

But we’re only motivated to do what we’re motivated to do—that is, what we’ve trained our brain to be motivated to do. So if we want to get a different outcome, we have to train our brain to do something different. Again, this is a mechanical process. There’s no underlying meaning in the fact that you or I are doing something we don’t want to do or are not doing something we want to do. If we want to develop a new behavior we need to artificially generate liking neurochemicals which the brain will eventually take notice of and begin generating dopamine (the wanting neurochemical) in order to get.

We may come to enjoy the new behavior or activity in-and-of-itself or we may not. In any case, the brain will generate the neurochemicals that motivate us to do the thing and get the desired outcome—which is something we need to identify if we want to create change. Focusing on momentary enjoyment rather than long-term satisfaction is extremely short-sighted. It generates unreasonable expectations about the kind of experience we think we should be having. And it keeps us from developing a relationship with our future self: the person our current actions are creating.

3. Using an Extrinsic Reward Is Cheating

This is based on the false belief that doing the thing is not good enough; we also have to be doing it for the right reason. Presumably we have a reason for wanting to do the thing and whatever it is it’s a good enough reason. The point is to do the thing we want to do instead of the thing we don’t want to do—and to be motivated to continue doing it. Extrinsic rewards are excellent contrivances (tools) to facilitate the motivational process.

If we believe we shouldn’t need a reward or that extrinsic rewards are somehow unnatural, we further handicap ourselves in our attempts to create change. In case anyone hasn’t noticed, transformational change is possible but it isn’t probable. We need all the help we can get!

Recognizing the neurochemical nature of motivation and using the process intentionally can help us cut to the chase so we can act as we prefer to act and be who we prefer to be.

This is the third of three posts on motivation. The first one is here. The second one is here.

What Do You Want to Have Done?

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Common perceptions or definitions of motivation vary somewhat, but most are based on the work of Richard Ryan and Edward Deci, the developers of Self-Determination Theory. Self-Determination Theory incorporates the belief that humans have various needs they attempt to satisfy; it associates extrinsic and intrinsic motivation with the levels of needs Abraham Maslow described in his hierarchy, which was itself a misguided theory of motivation.

Oh, well, humanist psychology seemed like a good idea at the time, as I explained last year. But the fact is that people need air, water, food, sleep, shelter, and other people. Anything else is a preference, not a need. Treating preferences as needs trains your brain to focus on detecting threats (the lack or potential lack of something you’ve convinced your brain to perceive as a need) rather than on seeking rewards. That means it’s another impediment to creating transformational change. It’s also a great way to amp up your anxiety.

Ryan and Deci differentiate between intrinsic and extrinsic motivation based on whether you are doing an activity for its inherent satisfaction (your enjoyment of it in the here and now) or for some separable consequence (your potential enjoyment of a future outcome that will or may result from what you’re doing now).

They don’t, however, appear to make much of a distinction between the nature of the outcome (or reward) you are aiming for, as if a cash prize—an extrinsic reward—for  correctly estimating the number of marbles in a jar is no different from the joy you experience—an intrinsic reward—when  you finally master Corcovado on the saxophone after slogging through weeks or months of practice. (As I mentioned last time, although all motivation is intrinsic, rewards can be extrinsic or intrinsic.)

Just as all humans have six needs, we are all intrinsically motivated to do everything we’re currently doing, regardless of how much—or even if—we’re enjoying those activities. The notion that enjoyment in the here and now is a sign of intrinsic motivation is as nonsensical as the notion that we need respect or acknowledgement or appreciation.

Having Walked

I have walked every day for over 2,000 consecutive days. That’s over five and a half years. I always want to have walked. That hasn’t wavered from the first day to the present day. I wanted to have walked yesterday and the 2,000+ plus previous days, but on any given day—in the here and now—I may or may not want to walk.

Fortunately my walking does not depend on my day-to-day or moment-to-moment enjoyment or desire to walk because I always have a desire to have walked. Long ago, the impulse to walk became a habit. It’s part of my mental model, which is entirely intrinsic. When I don’t want to walk, it’s because I want to do something else. That’s how dopamine, aka motivation, works. But I still want to have walked. And I know that tomorrow I will want to have walked today, so I will walk today.

I’ve been a walker at least since I was three years old and set out on my own to check out the unknown lands beyond the block where I lived. But I didn’t make a commitment to daily walking until five and a half years ago. I couldn’t have known that I want to have walked every single day until after I had some experience with walking every single day. I started out with a 30-day commitment, which provided me with the additional information (experience) that resulted in an ongoing commitment.

After doing it for several years, I now know that having walked is extremely satisfying. Furthermore, the experience of having walked every day for the past 2,000+ days is far more persistently satisfying than any individual experience of walking could possibly be!

Having Written

Writing is an even better example. Over the course of several decades, I wrote a lot of fiction. During that time I subscribed to and read many magazines and books aimed at writers and attended classes, workshops, and conferences for writers. “Writer’s block,” something even non-writers have heard of, is addressed in many of those spaces and places. Although, I was never really afflicted by it, I definitely didn’t always want to write.

It’s said that there are two kinds of writers, those who enjoy writing and those who enjoy editing. I fall into the latter category. However, unless you write, there’s nothing to edit. In the case of writing, as in walking, sometimes I wanted to write and sometimes I didn’t, but I always wanted to have written.

The actual experience of writing is described by very many writers as something they go to great lengths to not do. A Google search for “writing is hard” revealed 2,760,000,000 results. One writer said:

I also hate writing when I have better things to do. Doze, eat cheese and crackers, solve easy Sudoku puzzles, shop for books on the Internet, doze some more. I’ve concluded that even some unpleasant chores are less hateable than writing. Cat box cleaning, evacuating the hard drive of viruses, defeating drain clogs. Sometimes I feel like I would trade a writing obligation for a trip to the emergency room for stitches. More than once I’ve promised the gods in their pantheon a year of my life if they would get me out of a writing commitment.

Although this person talks about a writing obligation and a writing commitment, remember that no one forces anyone into becoming a writer and those who do undertake the writing life could certainly find more enjoyable hobbies or easier or more lucrative ways of making a living. But they don’t.

Here’s a post about all the things you have to do before you can begin writing, including:

Patch all the nail holes in your walls.
Deep clean anything. Some ideas: the washing machine, the bathtub, the kitchen counters.
Try a new recipe that requires an ingredient you have to go to the store to find.

No deadline is required; simply being faced with a blank page can get writers to tackle all the household chores they’ve been putting off.

So if the extent to which you enjoy what you’re doing is a signal of intrinsic motivation, then the logical conclusion is that most writers are not intrinsically motivated. And yet the vast majority of people who write are deeply committed to the writing itself rather than to the possibility of fame, wealth, or even publication—which is fortunate because the chances of achieving any of those things are extremely slim. Whether or not they want to write in this moment, they want to have written.

When you consider your future self—tomorrow’s or next week’s or next month’s version of you—ask yourself what that you would want to have done. What would that you be satisfied or joyful or exhilarated by having done? And then try doing that in the here and now.

This is the second of three posts on motivation. The first one is here.

The Reward System Is Functional

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Yes, the reward system is functional, which means that it isn’t conceptual or fanciful—or optional. It’s integral to our survival, and it’s even older than we are: it evolved in worms and flies about a billion years ago. It doesn’t care what your or my opinion about rewards is. Having an opinion about the reward system is like having an opinion about whether or not your car should need gas. No matter how deeply committed to your opinion you are, unless you have a battery operated car, it needs gas. If you fail to put gas in the car, it won’t operate. If you fail to utilize your brain’s reward system, on the other hand, it will operate you. It fulfills a non-optional function that’s essential to survival.

One thing that gets in the way of using rewards intentionally and effectively is the mistaken belief that things like rewarding experiences, benefits, or celebrations are the same thing as rewards. They are not.

Rewarding Experiences Are Not Rewards

You undoubtedly have experiences and engage in activities that feel rewarding to you. All that means is that you enjoy them, which is really neither good nor bad. Some of the experiences or activities people enjoy or find rewarding are the very ones they want to eliminate or change. And the reason these behaviors are difficult to eliminate or change is because they are rewarding (smartphone scrolling, eating unhealthy food, binge watching, buying things, snorting cocaine…).

So it’s extremely important to recognize that rewards and rewarding experiences, while related, are not the same thing. They both elicit “liking” neurochemicals in the brain at the time they are experienced. And some rewarding experiences also involve dopamine, the “wanting” neurochemical. In fact it’s the dopamine, rather than the liking neurochemicals that makes altering some existing behaviors so difficult. This is an example of the reward system operating you.

Rewards utilize dopamine intentionally. Dopamine can help develop creative tension, which increases the motivation to take a specific action or series of actions that you want to take in order to get the anticipated reward. It’s a carrot…if carrots motivate you, that is. I can take or leave carrots, but the opportunity to add new music to my digital playlist always motivates me. Dopamine also puts your brain on notice that this particular action or series of actions is important and it should pay attention.

Experiencing an unmediated rewarding activity is passive. Identifying and using a reward to reinforce behavior change is active.

  • Rewarding: providing satisfaction or gratification; enjoyment
  • Reward: an act performed to strengthen approved behavior; reinforcement

You can use rewarding experiences as rewards, but they are not rewards in and of themselves.

Neither Are Benefits

A benefit is something that is advantageous or good. Benefits can be short-term or long-term. They result from actions you take. (Of course, you can also benefit from actions other people take or from fortunate changes in circumstances, but you have no direct control over those things.)

If there were no benefit to you for embarking on a particular course of action (completing a project or goal action plan, changing or starting a habit, or following through on an intention), there would be no point in doing it. Benefits answer the question of why you want to do something. So it’s useful to clearly identify all the benefits that would—or could—accrue if you accomplish what you set out to do.

It seems logical, doesn’t it, that understanding the benefit or beneficial nature of a particular action somehow ought to magically translate into the taking of that action? And yet this isn’t how the brain works. The brain’s reward system is functional, not logical. Benefits are not interpreted by your brain as rewards just because they are good for you. And understanding what benefits may accrue doesn’t have any direct impact on your behavior. Knowing that ordering from the salad side of the lunch menu instead of from the burger side is better for your cholesterol level and maybe your overall health will not make ordering a salad happen. Nor will it turn a salad into a reward or even a rewarding experience.

But you could use a reward to motivate you to order that salad if good health or some aspect of it is a long-term desired outcome.

Celebrations Aren’t Rewards, Either

In behavior-change terms, a celebration is an impromptu acknowledgement, after the fact, of something you’ve accomplished. The difference between a reward and a celebration is in how you use it, not what it is. In order for something to be effective as a reward, you need to crave it. That’s because dopamine is triggered by the expectation of a reward. So in order for you—and your brain—to crave a reward, the reward needs to be (1) something you really enjoy and (2) identified ahead of time.

Celebrations are great! Go ahead and celebrate your successes and accomplishments. But don’t try to substitute celebrations for rewards because they will not help you train your brain to do what you want it to do, which is the point of a reward. If you have trouble identifying suitable rewards, pay attention to how you celebrate and the treats you give yourself. You may be able to use some of those things as rewards.

The Bottom Line

Rewarding experiences and celebrations are enjoyable, and benefits are…beneficial (good for you). But, unlike rewards, they do not serve the function of motivating you to create behavior change. Because the reward system operates at the unconscious level, you can’t simply dismiss it or try to circumvent it. The best course of action is to take advantage of it and work with it. Otherwise, you may unwittingly develop and reinforce behaviors you don’t want. No one sets out to develop undesirable behaviors or habits on purpose. And yet each of us has trained our brain, often unwittingly but via the same process, to engage in every one of the behaviors and habits we now have, both the ones we like and want to keep and the ones we don’t like and want to change or eliminate.

I’m beginning a six-month experiment called Contrivance of the Month. This experiment includes using my newsletter, lucidwaking, to feature an article on the relevant contrivance in one issue and links to worksheets, instructions, and additional information in another issue. The March contrivance, as you may already know or have guessed, is rewards. If you want to play along, you can check out the 2/20/24 issue on the Newsletter page on my website, where you can also subscribe to lucidwaking to keep up with the contrivance content. The next issue with all the links and other good stuff will be published tomorrow, 2/28/24.

Contact Me

joycelyn@farthertogo.com
505-332-8677