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The Seductive Lure of Online Brain Games

January 8, 2016 by Joycelyn Campbell Leave a Comment

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You may have heard that Lumosity has agreed to settle with the Federal Trade Commission to the tune of $2 million in response to charges of deceptive advertising:

The FTC alleges that the defendants claimed training with Lumosity would 1) improve performance on everyday tasks, in school, at work, and in athletics; 2) delay age-related cognitive decline and protect against mild cognitive impairment, dementia, and Alzheimer’s disease; and 3) reduce cognitive impairment associated with health conditions, including stroke, traumatic brain injury, PTSD, ADHD, the side effects of chemotherapy, and Turner syndrome, and that scientific studies proved these benefits.

This didn’t surprise me since I’ve been following various researchers’ attempts to substantiate the many claims made by such companies. I was also aware that in 2014, a group of 70 cognitive scientists and neuroscientists issued a statement warning consumers of the hype over brain games:

We object to the claim that brain games offer consumers a scientifically grounded avenue to reduce or reverse cognitive decline when there is no compelling scientific evidence to date that they do. The promise of a magic bullet detracts from the best evidence to date, which is that cognitive health in old age reflects the long-term effects of healthy, engaged lifestyles. In the judgment of the signatories below, exaggerated and misleading claims exploit the anxieties of older adults about impending cognitive decline. We encourage continued careful research and validation in this field.

A large percentage of the population is concerned about cognitive decline. And they’re willing to pay for what appears to be an easy and even enjoyable quick fix. Quick fixes have become increasingly desirable in the internet age, so the concept of using your electronic device to play games devised by someone else to keep your brain in top form is brilliant marketing, if nothing else. It’s a mini, no-stress, workout for your brain.

The jury is still out as to whether brain games offer any long-term effectiveness. One thing that is known is that improving your performance in a particular game leads to improved performance in that particular game. In that regard, computerized games are no different from playing Scrabble or working crossword or Sudoku puzzles. The more crossword puzzles you work, the better you get at working crossword puzzles. The more Sudoku puzzles you complete, the easier the “challenging” puzzles become. That’s just how the brain works. The more often you attempt any task, the quicker and easier it is to do it. Practice may not make perfect but it definitely makes better.

According to David Z. Hambrick, associate professor of psychology at Michigan State University:

[I]f you find that people get better in one test of reasoning, it doesn’t necessarily mean that they’re smart; it means they’re better on one test of reasoning.

In fact, there’s some indication that just playing video games is better than so-called brain games at improving short-term memory capacity and reasoning.

If you like the experience of playing—and getting better at—computerized brain games (and paying for the pleasure), then go ahead and continue doing it. But computerized brain games are unlikely to have any far-reaching or long-term effects on your cognitive abilities.

And, as an article in Scientific American points out, they take up time that could be put to better use. I’ve been saying for some time now that the two things you can do to grow new neurons and increase the number of synaptic connections in your brain (thus expanding your mental model and your cognitive abilities) are:

  1. Move! Engage in physical exercise.
  2. Learn! Study something new and challenging.

That’s it. Do those two things every day and you will not only be doing something effective to forestall cognitive decline, you will also become healthier and potentially even higher-functioning than you already are.

Filed Under: Beliefs, Brain, Learning, Living, Memory, Mind Tagged With: Brain-Training, Cognitive Abilities, Learning, Physical exercise

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