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In the Groove: Meta Mindsets

November 5, 2020 by Joycelyn Campbell Leave a Comment

Our brain looks out at the world through its own unique lens, which is called a mental model. The brain creates our mental model to quantify and qualify what’s normal in the world for us so it can determine the actions we should we take.

Our mental model is unconscious, so we can’t examine it directly to find out about it. We can only gain information from inference—by observing our actions in response to different situations and then reasoning backward a bit.

We do know our mental model consists of several different mindsets that operate together or separately under various sets of circumstances. A mindset is a set of ideas, beliefs, or attitudes with which we approach situations or through which we view them. Mindsets have something in common with habits since they tend to be habitual, which means they are mostly unconscious.

Some mindsets are:

  • Soldier vs. Scout
  • Be Good vs. Get Better
  • Productivity vs. Creativity

In all three examples, one mindset isn’t automatically better than the other. It would be great if we readily shifted between, say, Be Good (focused on mastering a skill or body of knowledge and demonstrating that skill) and Get Better (focused on continued improvement of skill or knowledge rather than on performance) based on the mindset that was most appropriate to the situation. Unfortunately, we don’t tend to do that. The brain likes certainty and ease and so it prefers to lean in one direction or the other.

In the Groove

Furthermore, leaning in one direction in one area generally leads to leaning in that same direction in other areas. So we’re more likely to find Soldier, Be Good, and Productivity mindsets clustered together in one person and Scout, Get Better, and Creativity mindsets clustered together in another. One mindset reinforces the others. That’s what makes shifting back and forth between them so much more difficult.

Other mental processes and ways of thinking also tend to lean in the direction of one cluster or the other. All this clustering results in what I call the Meta Mindset: an overarching perspective that influences not only our responses to the events and situations we encounter but also our general attitudes and our beliefs about what’s possible for us to do, be, have, or create.

The two Meta Mindsets are Experiment and Production. Here are some of their qualities and attributes:

The Production mindset is the default because it requires less System 2 attention. It’s easy for all of us to fall back on it. Indeed, it’s difficult for some of us to ever get out of it.

There are definitely occasions when Production mindset is necessary and desirable. But the situation between these two mindsets is akin to the situation between System 1 (the unconscious) and System 2 (consciousness). Because we operate on autopilot approximately 95% of the time, both System 1 and the Production mindset are dominant. System 2 and the Experiment mindset require conscious attention which is costly in terms of energy and is also less available.

But System 2 and the Experiment mindset are what make humans unique as a species. They are also essential to the process of transformational change and creating and enjoying a satisfying and meaningful life. So it’s important for us to use them to harness the power and direction of System 1 and the Production mindset. It’s an important part of learning how to use our brain instead of letting our brain use us.


Note: Like most things, Meta Mindsets aren’t completely black or white (at least not for everyone). I’m developing a tool where you’ll be able to rate yourself on a continuum for each of the 15 items listed above. I’ll link to it in a future blog post.

Filed Under: Brain, Choice, Creating, Curiosity, Distinctions, Mental Lens, Mind Tagged With: Experiment, Mental Model, Mindsets, System 1, System 2

Conspiracy Theories and the
Storytelling Mind
(Conspiracy Part 3)

July 29, 2020 by Joycelyn Campbell Leave a Comment

The most important thing about conspiracy theories isn’t that they aren’t true. They’re stories; of course they aren’t true. There’s no such thing as a “true story.”

We see, understand, and explain the world and other people—including ourselves—in terms of stories, not facts. Stories and the telling of them come naturally. They are easy to formulate and to remember. Facts, on the other hand, don’t come naturally. That’s why much of what we’ve learned, including most of our deeply held beliefs, has been transmitted to us via the stories we’ve heard, read, or watched—beginning with the fairy tales and nursery rhymes of early childhood.

In fact the stories we tell ourselves about ourselves are more important to our sense of self than the actual facts of our lives. What we remember of an experience is a story about it. The details are subject to revision, and we often employ confabulation, in the service of reinforcing a particular emotional state.

Emotion determines what we remember and how we remember. Emotion is what makes an event or an experience compelling. And there’s nothing more compelling than fraught situations, lurking danger, and bad outcomes. That’s because the brain is first and foremost a threat detector—as it should be, since although pleasant things are rewarding, unpleasant things can kill us. We need to know about those things so we can try to avoid them.

Wired for Story

It’s really no surprise that facts don’t persuade people to change their beliefs, especially in regard to conspiracy theories. Facts are not persuasive. Stories, on the other hand, are so persuasive and come to mind so easily that the world seems to present itself to us as a series of stories with beginnings, middles, and endings.

In his highly readable and wide-ranging book The Storytelling Animal, Jonathan Gottschall devotes several pages to a discussion of how conspiracy theories are one outcome of our mind’s tendency to impose the structure of story in places where there is no story.

He prefaces the discussion with the example of a 1940s experiment involving an animated film of geometric shapes. When the psychologists running the experiment, Fritz Heider and Marianne Simmel, asked viewers to describe what they had seen, almost no one said they saw geometric shapes moving around the screen. Instead they related detailed narratives imputing intentions and desires to circles and triangles.

They saw soap operas: doors slamming, courtship dances, the foiling of a predator. —Gottschall

Gottschall says that he, too, saw a very convincing story involving a hero, a heroine, and a villain. Heider and Simmel’s experiment has been replicated, and other similar experiments have been developed since. All have produced the same result.

Ripping Good Yarns

Conspiracy theories connect real data points and imagined data points into a coherent, emotionally satisfying version of reality. Conspiracy theories exert a powerful hold on the human imagination. …They fascinate us because they are ripping good yarns, showcasing classic problem structure and sharply defined good guys and villains. They offer vivid, lurid plots that translate with telling ease into wildly popular entertainment. —Gottschall

Conspiracy theories serve multiple purposes. Via the structure of story, they provide an explanation for why things are bad in the world; they separate the good guys from the bad guys; they tie random events together to weave a seamless whole.

Conspiracy theories…are always consoling in their simplicity. Bad things do not happen because of a wildly complex swirl of abstract historical and social variables. They happen because bad men live to stalk our happiness. And you can fight, and possibly even defeat, bad men. If you can read the hidden story. —Gottschall

Our brain is so good at altering our memories to support and affirm particular emotional states that we can become firmly convinced that something that didn’t happen happened (or vice versa). In the same way, conspiracy theories buttress our worldviews, altering our mental model and our actual experience of reality.

Conspiracy theories are an example of allowing the associative processing of the unconscious (System 1), which is gullible and prone to cognitive biases to run unchecked by the skeptical, critical thinking of System 2. It’s an example of letting our brain use us. And because of the way the brain works, once someone starts down that road, it becomes easier and easier to believe the story, and more and more difficult to question it.

Filed Under: Beliefs, Brain, Cognitive Biases, Consciousness, Learning, Mind, Stories, Unconscious Tagged With: beliefs, Conspiracy Theories, Mental Model, Story, Storytelling, System 1, System 2

Will Satisfying Your Needs Make You Happy?

July 18, 2018 by Joycelyn Campbell 2 Comments

The happiness industry wants you to believe you can attain a steady state of happiness and that satisfying your needs will take you there. But happiness is ephemeral and transient, which means you can’t be happy all the time no matter what you do. And if you elect to chase happiness, you might find yourself running faster and faster on the hedonic treadmill.

In addition, humans are demonstrably poor at being able to predict how we’ll feel and what will make us happy in the future (affective forecasting). Thus the phrase it seemed like a good idea at the time.

Certainly happiness feels better than sadness, anger, or unhappiness. But feeling better isn’t the point of getting happy. Happiness is supposed to be good for you, leading, for example, to better health and a longer life. That puts it in the same category with other things you “should” be doing, such as eating more fruits and vegetables, stopping smoking, and getting regular exercise—which sucks all the pleasure out of being happy.

But there’s no indication happiness will increase your lifespan and some indication the opposite is true. In fact, research reveals that the bodies of happy people are preparing them for bacterial threats by activating the pro-inflammatory response.

And per BBC Future:

Good moods come with substantial risks—sapping your drive, dimming attention to detail and making you simultaneously gullible and selfish. Positivity is also known to encourage binge drinking, overeating and unsafe sex.

A Hierarchy of Pseudo-Needs

Satisfying your needs is not guaranteed to make you happy—or at least consistently happy. And it’s definitely a less direct path to feeling good than simply pursuing what you want. At first glance, though, it seems more legitimate and less self-centered. You’ve heard the question and maybe even asked it yourself—of yourself: Do you really need it or do you just want it?

I place a lot of the blame on Abraham Maslow, whose hierarchy of needs has wormed its way into nearly all aspects of modern Western culture even though there’s surprisingly little validation of it. He didn’t have access to the information we have available now about how the brain works—but then neither did William James, who was born 66 years earlier and got far more right than he got wrong.

With the help of Maslow’s hierarchy—and perhaps out Puritan heritage—we have turned all kinds of desirable states and situations (wants) into needs. Just like turning happiness into something we should have because it’s good for us, turning what we want into something we need sucks the joy out of it.

System 1, the unconscious part of the brain, treats needs a little differently from the way it treats wants. Its primary goal is survival—and you do need certain things in order to survive, such as food, water, shelter, and social/interpersonal connection. But like the rest of us, you’ve probably convinced your brain you have a host of other needs that also must be satisfied.

R-E-S-P-E-C-T

Since System 1 isn’t good at making distinctions, it treats both actual needs and pseudo-needs as if they are essential to your survival. As an example, here’s what happens if you convince your brain you need respect.

  1. If you don’t have respect, you’re not OK. (If you become dehydrated, your brain and your body are not OK. They are in distress. It wouldn’t bode well for your survival if you weren’t sufficiently distressed to turn your attention to seeking water. If your brain perceives respect as a need, you experience distress when you don’t get it.)
  2. It’s the job of the people around you to give you respect—and they’re wrong if they don’t.
  3. Your brain will be on red alert looking for any evidence of disrespect because it represents a threat to your survival. It won’t just notice instances of disrespect; it will divert attentional resources to seeking out such instances. And it generally finds what it seeks.

If, however, you recognize that respect is something you want:

  1. If you don’t have respect, you are still OK (not in distress).
  2. You’re likely to take appropriate action to generate respect, activating both wanting and liking chemicals in your brain. But whether or not you succeed in getting it, you’re still OK, and you’re much less likely to make others wrong if they don’t give it to you.
  3. Since your brain isn’t looking for evidence of disrespect, it won’t be overly reactive to it, and you will have more attentional resources available.
How Do You Want to Proceed?

Your brain is an insatiable wanting machine.

If you identify what you really want, you can activate your brain’s reward network to help you get it. Unless you’re a horrible human being, that’s a win situation for everyone—you and the people you are close to or interact with.

Your brain is also an excellent threat detection device.

If you are focused on getting your needs met—both your actual needs and the wants you have turned into needs—your brain will be on the lookout for anything it identifies as a lack. That’s a lose situation for you and the people around you.

While it may seem as if satisfying your needs is less self-centered or narcissistic than pursuing what you want, it isn’t. It’s more underhanded, and it keeps your attention focused on you.

Do you want to keep your brain’s threat detector set at red alert or do you want to harness the power of your brain’s reward system?

The answer seems like a (sorry!) no-brainer to me.

Filed Under: Attention, Beliefs, Brain, Happiness, Living, Mind Tagged With: Happiness, Reward Network, System 1, wants vs needs

T Is for Thinking

March 15, 2017 by Joycelyn Campbell 2 Comments

What exactly is thinking? It turns out this is an area where you can’t trust dictionaries to provide meaningful definitions. If you consider the various definitions of the word—or the process—you’re likely to either be confused or to grab one that fits your existing concept so you (and your not-necessarily-thinking brain) can move on.

I don’t want to get philosophical about it, but I think there’s value in acknowledging the confusion. Being able to think clearly and effectively is essential for anyone who wants to lead a satisfying and meaningful life. It’s the difference between using your brain and letting your brain use you.

Warning! Metacognition* Ahead.

One definition equates thinking and opinion. But that source also equates opinion and judgment, so my opinion is that their thinking is sloppy and can’t be trusted. Are they referring to opinions and judgments rendered as a result of careful deliberation or are they referring to off-the-cuff (and often off-the-wall) moment-to-moment opinions and judgments that result from jumping to conclusions based on little or no evidence?

Another source says thinking is the action of using one’s mind to produce thoughts. This sounds reasonable, but I’m not sure what they mean by “using one’s mind.” Based on the way the two parts of the brain work, we know that the majority of thoughts we have are suggestions from System 1 (the unconscious) rather than the result of conscious deliberation.

Yet another definition equates thinking with having a conscious mind. But there’s a difference between consciousness and both the contents of consciousness (what you’re aware of—see above) and conscious processes. You’re conscious of all kinds of things you’ve never given any particular thought to.

For example, I’m aware that I dislike the color pink and rainy climates. I’m also aware that I’m suspicious of people who prefer rainy climates. But I’m not under the impression that any actual thinking was involved in the development of those so-called “thoughts.”

How Do I Think?
Let Me Count the Ways.

Some of the confusion undoubtedly results from the fact that, as with memory, there are so many different types of thinking that the term needs adjectives to clarify and differentiate them. Variations on the theme of thinking include:

  • Critical thinking
  • Associative thinking
  • Ruminative thinking
  • Creative thinking
  • Default-mode thinking
  • Counterfactual thinking
  • Overthinking
  • Positive thinking

Critical thinking is the ability to think clearly, rationally, and objectively and to understand the logical connection between ideas. It’s an active rather than a passive process. Because it requires System 2 (conscious) attention, it doesn’t come naturally and isn’t easy. In order to make an important decision or solve a significant problem, you need well-developed critical thinking skills so you can effectively evaluate both the information at hand and the “intuitive” suggestions spontaneously arising from System 1.

Associative thinking is the process System 1 (the unconscious) uses to link one thing (thought, idea, experience, etc.) to another. Associative thinking is much faster than logical, linear thinking, and there are times and places when quick, non-reflective responses are required. But there are some built-in problems with associative thinking. It sacrifices accuracy for speed, so the patterns it sees and the connections it makes don’t always lead to useful conclusions. It doesn’t discriminate very well, preferring clear-cut distinctions rather than shades of gray. And it takes numerous cognitive shortcuts known as cognitive biases.

Ruminative thinking is the tendency to passively think about the meaning, origins, and consequences of negative emotions (Nolen-Hoeksema, 1991). One negative incident or thought leads to another, and the escalating intensity of negative thoughts can result in depression, aggression, or even an increase in physical pain. You can ruminate about situations, other people, or about yourself (self-rumination). Rumination can feel like problem-solving, but all it does is keep you focused on the problem. The danger is that it can become a habit—and habits are notoriously difficult to change.

Creative thinking (or creativity) is the ability to see what already exists in a new light, to think of new ideas, and to make new things. This is less a talent or gift than an approach to life, and it provides many rewards apart from the products of creativity. Creative thinkers are less likely to be bored, more likely to have greater problem-solving abilities, and are very likely to get more general enjoyment out of life. The key to creative thinking is to know when to use logical, linear (System 2) thinking and when to use associative (System 1) thinking.

Counterfactual thinking is thinking that runs counter to the facts. It consists of imagining outcomes other than the ones that occurred: the way things could have been—or should have been—different from the way they turned out.  Being able to imagine different outcomes is an enormous evolutionary and practical advantage. It’s integral to being creative or inventive and in not continuing to make the same mistakes over and over again. Counterfactual thinking can be either functional (helps you figure out what to do next time) or nonfunctional (leads to blame, stress, anxiety, etc.). And it can be either upward (how could things have gone better?) or downward (how could things have gone worse?).

Default-mode thinking is the opposite of mindfulness. Although you can sometimes direct your mind to focus on what you want it to focus on, at other times it just wanders along a winding path on a trajectory of its own. That’s because whenever you’re not focused on an external task—and even sometimes when you are—the network of brain structures referred to as the Default Mode Network (DMN) is active. Mind wandering isn’t the same as being distracted. In fact, default mode thinking is essential for consolidating memory and maintaining your sense of self (who you are).

Overthinking is often the result of believing you can fully determine—or even guarantee—an outcome based on the amount of thinking you do about it. It often consists of making multiple lists of pros and cons, running through if/then scenarios, trying to gather as much information as possible, or attempting to approach an issue from every conceivable angle. This is not an effective approach to planning or decision making because thinking more or thinking harder doesn’t lead to clarity, only to confusion and possibly a headache. Too much logical, linear thinking can be as bad as too little.

Positive thinking is usually defined as a mental attitude that accentuates the positive and eliminates the negative. Supposedly, positive thinking can help you succeed and better deal with life’s upsets and challenges. However, a considerable amount of research has come to a different conclusion, which is that positive thinking may be more of a hindrance to success than a help. Positive thinking isn’t the same as optimism, which is a character trait. Positivity and optimism are desirable, but not to the point where your glasses become so rose-colored you’re unable to see through them.

*Metacognition means thinking about thinking as opposed to reacting to it or being at the effect of it. The part of the brain that runs you most of the time (the unconscious) initiates both thoughts and actions that serve to maintain your personal status quo. So if you want to change the status quo, you need to determine what kind of thinking you’re doing—or what kind of thinking is “doing” you.


Part of the series A-Z: An Alphabet of Change.

Filed Under: Alphabet of Change, Brain, Clarity, Cognitive Biases, Consciousness, Creating, Living, Mind, Unconscious Tagged With: Change, Metacognition, System 1, System 2, Thinking

5 Characteristics of Innovative Thinkers

August 31, 2016 by Joycelyn Campbell Leave a Comment

innovative thinking

Innovative thinking doesn’t require an innate talent or special technique. It isn’t limited to artists or inventors or any other group of people. If you want to develop your innovative thinking skills, focus on these five characteristics.

1. Be Curious

Curiosity prepares your brain for learning and long-term memory. It also activates the brain’s reward system. When you’re curious about something, you anticipate discovering more about it. And your brain treats the answer or the new knowledge the same way it treats any kind of reward—by releasing hits of dopamine.

Curiosity increases activity in the hippocampus, which involves the creation of memories. When there is a higher level of interactivity between the reward system and the hippocampus, your brain is more likely to remember the new information—as well as incidental information you encountered along the way.

Curiosity may put the brain in a state that allows it to learn and retain any kind of information, like a vortex that sucks in what you are motivated to learn, and also everything around it. –Dr. Matthias Gruber, UC Davis

2. Be Passionate

When you’re passionate about learning something, creating something, or solving a particular problem, working on it doesn’t feel like work no matter how effortful it might be. Passion is motivating. It keeps you engaged and helps you through the rough or confusing spots, so you’re more likely to keep going instead of getting bored or giving up. Obsession isn’t necessarily a bad thing. When you’re passionate about something, you spend more time working with or thinking about it, which expands your capacity for innovation and creativity within that area.

The more different kinds of experiences you have and the more you learn, in general, the more opportunities you give yourself to discover what you’re passionate about. This isn’t the same thing as “finding your passion.” You can be passionate about several things at the same time or about different things over the course of your life.

Passion is one great force that unleashes creativity, because if you’re passionate about something, then you’re more willing to take risks. –Yo-Yo Ma

3. Be Willing to Fail

The unconscious part of the brain is risk averse, but while avoiding risks can get you incremental gains, it won’t really get you innovation or invention. It’s true that just because you can imagine something, that doesn’t mean it’s possible or viable. On the other hand, you won’t know until you try.

The occurrence of failure is less important than how you respond to it. If you treat it as feedback (information), there is always something you can learn from it to help you decide what to do next. If you treat it as evidence that there’s something wrong with you or your idea or course of action, you’re unlikely to get anything out of it.

And the failure to solve a problem can actually be the key to its eventual solution:

Failure to solve a problem stimulates your brain to store a special, easily retrieved memory of the problem. This memory energizes all of your associations to the information in the problem, sensitizing you to anything in your environment that might be relevant. —John Kounios and Mark Beeman, The Eureka Factor

There are no guarantees in life. If you can learn to live with uncertainty and recognize failure as feedback, you’re actually more likely to succeed.

I have not failed. I’ve just found 10,000 ways that won’t work. –Thomas A. Edison

4. Take Action

I’ll let Tim Ferris take this one: “Not yet!” one might say (and I have said often). More research, more preparation, more interviews, more… procrastination. Let’s call it what it often is: a forgiving term for a terrible habit. To create anything remarkable, it takes not one giant leap after perfect prep, but many baby steps in the right direction once you have barely enough to get started. To start something big, you have to first start something small.

The keywords here are “start something.” When you take action, you get more information in the form of feedback and you learn things you wouldn’t have learned if you simply continued thinking about your project. Taking any action can have unexpected results and undesired consequences. Although you can anticipate that such things might occur, you can’t plan for them because you won’t know what they are until after they happen.

An excellent motto to adopt is create and adjust. Until you begin actively creating, you have nothing to adjust.

5. Use Both Parts of Your Brain

Creativity and innovative thinking involve both parts of the brain—the conscious and the unconscious. Sometimes you need to apply focused (System 2) attention, which is linear, logical, effortful, and slow. But attempting to sustain System 2 attention is counterproductive. Sometimes you need unfocused (System 1) attention, which is associative, non-logical, runs in the background, and is fast.

Too much logical, linear thinking is as bad as too little. After framing the problem or situation and considering possible solutions, turn it over to your unconscious for a while and see what it comes up with. Let your mind wander instead of keeping it on a tight leash.  Research indicates that if you take a break from a problem and come back to it later, you’re more likely to be able to solve the problem than you would be if you continued working on it without the interruption.

Filed Under: Attention, Brain, Creating, Living Tagged With: Creativity, Innovative Thinking, System 1, System 2

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