Rewards Archives - Farther to Go!

Procrastination Is NOT a Thing

July 1, 2024 by Joycelyn Campbell Leave a Comment

I just read another article about self-sabotage—which is also not a thing. Your brain does not have ill intentions toward you; believing that it does is irrational. This particular article used procrastination as evidence of the brain’s self-sabotaging tendencies.

The word procrastinate is meant to describe delaying or postponing taking a particular action: the emphasis is on not doing something. But when we’re awake we’re always doing something. Procrastinating doesn’t mean you’re sitting vacantly in a chair staring off into space or out a window not doing instead of cleaning the house or finishing a report or making that one phone call. No, it means you’re doing something else instead of the thing you think you should be doing. That seems obvious, right?

So why isn’t there a word for eating a cheeseburger for lunch when you planned to eat a salad? Why isn’t there a word for staying up late at night when you meant to get to bed before midnight? Why isn’t there a word for binge-watching a TV show when you intended to go to the gym? There’s only a word for doing one thing when you strongly believe you should be doing something else if it’s based on a real or self-imposed deadline.

There is no substantive difference between doing something other than the thing you think you should be doing, whether that involves what you eat, when you got to bed, how much exercise you do or don’t get, and say, when you complete a report or project.

All these incidences of doing something other than what you think you should be doing have a couple of things in common. One is the false belief that understanding the benefit of a particular behavior ought to automatically cause us to “do the right thing.” But understanding has no direct impact on behavior. So it’s completely unsurprising that we’re likely to do whatever we’ve been doing rather than do something different based on information or vague desires to shape up or be better.

Rewards ARE a Thing

Another is the fact that the brain moves toward what it believes will provide a reward and away from things it considers a threat. That means we’re inclined to do things that give us pleasure and avoid things that provide less pleasure or may even amp up stress neurochemicals.

If you like cleaning the house or writing reports or eating cheeseburgers or watching You Tube videos, you’re likely to do more of those things and less of other things. This is why we use rewards to motivate us to do things we don’t otherwise get pleasure from when we’re doing them but nevertheless want to have done. This is called using your brain. If you decide your problem is procrastination, however, you have diagnosed yourself with an imaginary condition that you have to explain (why do I sabotage myself?) and treat. Or you may simply use this imaginary condition to explain yourself to yourself and others. Neither approach will generate any change in behavior. There’s no solution to the problem of procrastination because procrastination is not a thing.

There is one difference between the behaviors that fall under the category of procrastination and other behaviors like the ones I used as examples. That difference is time. You can convince yourself you’ll choose the salad tomorrow or the next day; you can get to bed on time…eventually; you can start going to the gym next month. But if something has a deadline, you don’t have more time than that.

Nevertheless, moment-to-moment, the brain still moves toward what it thinks it will like and away from what it thinks it will dislike. A deadline in the future, with potential negative or positive consequences, is not compelling to the brain until the task becomes an emergency. Failure to eat a healthy diet or get enough sleep or enough exercise are not, moment-to-moment, perceived as emergencies by the brain because we believe that we have more time to get them right.

If you look at all these behaviors through the same lens, though, you can see that they all involve doing something in the present that we understand would be a good idea (good for us in one way or another) but that we don’t particularly want to do right now. We may believe that we should want to do them right now, but the fact is that we don’t.

The belief that we should want to do things that we don’t want to do because we know they’re good for us is one of the most counterproductive beliefs we can have. It’s an enormous obstacle on the path of creating any level of behavior change, let alone transformational change.

What would it look like if you gave this belief up? What might then be possible?

Although I haven’t mentioned specific neurotransmitters in this post, it is part of the series on neurotransmitters that both affect our behavior and are affected by our behavior.

12 Years After

April 25, 2024 by Joycelyn Campbell Leave a Comment

Twelve years ago this month, I headed off on the path I came to call Farther to Go! I was on a path of sorts at the time—well, on a sidewalk, anyway, heading west on Academy, into what I tend to refer to as the (expletive deleted) New Mexico wind—when I experienced a profound moment of ferocious dissatisfaction. It’s true that the wind had something to do with it, but the wind was also emblematic of my then current state of affairs and my feeling about it.

I wasn’t entirely sure where the new path would lead, I had no idea what I would find out along the way or who I would encounter, and there was certainly no inkling of Farther to Go! on the horizon.

During the past 12 years, I’ve read an insane amount of information about the brain and behavior. Many, but not all, of the books are identified on the Reading List page on my website. That list doesn’t include all the articles and other materials I’ve accessed. All my bookshelves and file drawers are maxed out. There’s been a lot of input into the system (me, that is; into my system).

In addition to applying what I learned to my own life, I’ve written hundreds of blog posts, articles, and newsletters, produced countless handouts and exercises, and created workshop and course materials galore. The 36 3-ring binders lined up on the desk behind me can attest to my output.

I was armed with a small amount of knowledge about the brain and behavior when I managed to look up at exactly the right moment to take advantage of the explosion of research in this arena. It was serendipitous to a great extent.

What kind of surprises me now is how well what I’ve learned has held up. Over the course of these 12 years, I have significantly revised my perception of only the four key elements outlined below.

Dopamine

Dopamine was long considered to be the pleasure neurochemical. A “hit” of dopamine was thought to be like a hit of a drug such as cocaine or heroin (more metaphorically than factually). This was still the prevailing view when I first learned about the brain’s reward system. Many people haven’t yet let go of this mistaken idea, which has led to some really silly concepts like dopamine detoxing.

Fortunately, I encountered the work of Kent Berridge early in my exploration and research. He’s an expert on dopamine and rewards and his work set me straight and helped me understand how essential rewards are in regard to behavior, whether we’re aware of them or not.

Dopamine is the wanting neurochemical. It’s associated with anticipation or craving or desire. When we attain what we anticipate, crave, or desire, other neurochemicals referred to as liking neurochemicals are released. Liking neurochemicals such as serotonin, oxytocin, and endorphin generate feelings of pleasure.

Dopamine motivates us to move (physically as well as psychologically), to pursue what we want, to take action. This wanting system is considered to be robust, while the liking system is considered fragile. Our experience of pleasure waxes and wanes, but wanting is always with us. This isn’t a personal problem or a design flaw; wanting is absolutely essential for both surviving and thriving.

Rewards

In The Power of Habit, Charles Duhigg described what he calls the habit loop, which consists of a cue, a behavior, and a reward. This was a bit of a revolutionary idea because we tend to think of a habit strictly in terms of behavior. Duhigg’s research led him to see that all three parts of the habit loop had to be in place in order for the brain to initiate, run, and end the habit.

That means that if we want to create a new habit, we need to determine what the cue will be, what the behavior will be, and how we will reward ourselves. I think this is accurate.

But Duhigg says that if we want to change a habit, we have to identify the reward we’re getting from the current behavior and substitute a new behavior that will give us the same reward. He makes a compelling case in his book. The problem, though, is that as far as the brain is concerned, liking neurochemicals are the reward, while to us a reward is something tangible or meaningful or perhaps symbolic.

Trying to identify a reward we’re getting for an existing behavior is like trying to figure out why we have a tendency to react the way we do to rain or a particular type of music or stray dogs or umbrella thorn trees. We can’t possibly figure that out with any degree of certainty—and even if we could, it wouldn’t make any difference.

In the case of changing a habit, what’s important is to be consistent about providing a reward for the new behavior until the brain takes over the job of releasing liking neurochemicals without the added stimulus.

Berridge is helpful here, too. He points out that our conscious perception of the reward we’re getting is essentially a story that may or may not have anything to do with what’s going on in the brain. The purpose of a reward is to get the brain to pay attention to a desirable behavior we just engaged in to increase the likelihood we will do it again. It’s positive reinforcement, plain and simple. It doesn’t matter if the reward we supply is related in any way to the behavior. It just has to be something we like so the brain will release liking neurochemicals. (I’ve done two consecutive 30-Day Challenges based on the same behavior, each with a different reward. Neither reward has anything to do with the behavior; both rewards have been extremely motivating.)

System 2

Although he didn’t come up with the terms—and dual-process theory was not a new idea—Daniel Kahneman did popularize the concepts of “System 1” and “System 2” in his best-seller, Thinking, Fast and Slow.

According to dual process theory, the unconscious part of the brain, System 1, is “fast,” meaning it processes 11 million bits of information at a time, while consciousness, System 2, is “slow” by contrast, as it can only process 40 bits of information at a time. There are many other significant differences between conscious and unconscious processing.

Kahneman, who died recently, won a Nobel Prize. He was considered a genius. I think that’s why it didn’t initially occur to me to question this binary division of thinking processes. But doubts started creeping in quite a few years ago. The characteristics attributed to System 2 thinking simply cannot be applied across the board to conscious thought. (There are even some researchers who question whether or not there is such a thing as “conscious thought.”)

After grappling with the problem for a while, I concluded that System 2 is a part of consciousness—a very, very small part of it, one that we access quite infrequently, possibly never. If we use Freud’s iceberg to represent consciousness and the unconscious, with consciousness being the tip of the iceberg, then System 2 is the tip of the tip. I’ve come to refer to the rest of conscious thought as ordinary consciousness. It has some attributes in common with System 1 and some attributes in common with System 2. Most of the time the stream of consciousness just flows through our minds, carrying us along with it.

Ordinary consciousness can be extremely useful and it has a role in creating transformational change, but accessing System 2 is essential for it. If we believe we’re accessing System 2 thinking just by being awake, we’re missing the boat entirely.

Autopilot

It seems hard to believe that the scientific estimate for how much of our behavior is outside conscious control was once a mere 40%—and that 40% was hard for a lot of people to swallow. Neuroscience has now concluded, logically, that 100% of our behavior is generated by our unconscious.

“Autopilot” is the short-hand term for this. It’s somewhat of a misnomer, though, because it was intended to contrast with the supposedly conscious “pilot” that makes intentional rather than automatic choices. But consciousness can’t and doesn’t make moment-to-moment choices.

Accessing System 2 can provide us with some ability to steer our personal ship in terms of determining direction and affecting future outcomes. But it can’t affect the choices we’re making now or the outcomes we’re getting as a result.

Duhigg’s conception of what happens at the end of a habit loop is that the brain is returned to conscious control. This is a perspective from the point of view of ordinary consciousness. It implies, first, that the brain is normally under conscious control, which it isn’t. Second, it fails to take into consideration that the unconscious is attending to multiple things at the same time, which means it is generating multiple action sequences, not just one. So the idea that the brain is “on autopilot” for the duration of a habit and then returned to the control of the pilot is both inaccurate and simplistic.

Habits are a bit different than the rest of our so-called autopilot behavior, but the fact remains that all of our behavior is initiated by the unconscious. If that weren’t the case, we wouldn’t survive long enough to get to the point of contemplating thriving.

Provisional Assessments

There are bound to be other conclusions that will be overturned by the ongoing research into how the brain works. So it’s useful to consider the conclusions we’ve arrived at thus far as provisional assessments. Provisional assessments are essential because they give us something to work with and to test, and they indicate new directions for further examination.

I’m excited to keep learning in this area. I don’t think there is any other exploration as challenging and potentially rewarding as this: humans investigating our own internal operational systems from the perspectives of our internal operational systems. Some contortionism required!

Here’s to many more years of learning—and of overturning.

False Beliefs about Motivation

March 22, 2024 by Joycelyn Campbell Leave a Comment

Most theories and beliefs about motivation are quite far removed from the neurochemical reality. But theories that ignore the neurochemical basis of motivation are not only not useful, they can also be harmful. We’ll look at three ways beliefs based on these theories can get in our way, but first, let’s review motivation one more time.

Motivation Redux

The purpose of the brain is to figure out what action to initiate based on its interpretation of the circumstances we’re in. Motivation is the mechanism of movement, the mechanism by which we take an action toward a potential reward or away from a potential threat.

My brain may very likely interpret a set of circumstances differently from your brain’s interpretation of the same circumstances. And my brain has been trained by me to identify rewards and threats just as your brain has been trained by you to identify rewards and threats. Therefore, even in extremely similar sets of circumstances, we are likely to have different interpretations and response, and we are likely to take different actions. The processes are the same; the outcomes of those processes differ from person to person.

This brain training started roughly at birth for each of us and has been ongoing since then. We are training our brain daily to either maintain the status quo (continue to interpret circumstances the same way and take the same actions in response to those interpretations) or to change it. It’s far easier to train the brain to maintain the status quo (reinforce it) than it is to train it to change the status quo. Although that’s probably obvious, it bears emphasizing given that the brain is always looking for the path of least resistance. The current status quo is that path of least resistance so it will always be more compelling.

We don’t need to “motivate” ourselves to take action to maintain the status quo. We are already motivated to take the actions we’re currently taking. It’s a mechanical process: no congratulation or castigation is warranted. Because most of this brain training was unconscious rather than intentional, however, we may be more satisfied by some of the actions we’re currently taking—and the outcomes of those actions—than we are by other actions. But whether we’re pleased or not:

The same process of brain training is responsible for all the actions we are currently taking.
Our brain releases wanting and either liking or stress neurochemicals for all the actions we are currently taking.

This neurochemical activity happens outside our awareness, without our moment-to-moment influence, and faster than our 40-bit brain can process. Yet, if we want to create positive, intentional, significant, and sustained change, we have to modify our brain’s neurochemical activity. If we don’t succeed in doing that, we won’t succeed in changing our behavior.

Hopefully that makes it reasonably clear that motivation is motivation is motivation—meaning there are not different kinds of motivation, such as intrinsic and extrinsic. The belief in intrinsic and extrinsic motivation—and the supposed superiority of intrinsic motivation lead us to think that:

1. We Ought to Be Motivated to…

Current motivational theories strongly suggest that we ought to be (intrinsically) motivated to take some actions rather than others. They also suggest that understanding the value or benefit of taking an action ought to lead directly (meaning motivate us) to taking that action.

This ridiculous notion is even applied to children with the expectation that they ought to be motivated to take the actions we want them to take. That’s not how motivation works. Children don’t come pre-motivated to follow arbitrary social rules, for example. You can train children to take an action you want them to take—if that’s your aim—but your chances of success will be greatly enhanced if you use an extrinsic reward.

Neither adults’ brains, nor children’s brains, automatically produce wanting and liking neurochemicals on demand or because it would be convenient for said brains to do so.

Adults who believe not only that they ought to be motivated to take specific actions that they are not currently taking, but also that their lack of motivation reflects badly on them, tend to have a diminished sense of personal agency and self-efficacy. We have to train our brain to be motivated to do what we want it to do. This takes intention, planning, repetition, and perseverance, which we are much less likely to engage in if we believe motivation ought to be automatic.

2. Enjoying an Activity Is an Indicator of Intrinsic Motivation

Current motivational theories place an undue emphasis on the extent to which we find an activity or an endeavor enjoyable or satisfying in-and-of-itself. I addressed this in previous posts on motivation. What I want to point out here is that there are plenty of things we find enjoyable that we would actually prefer not to do because they lead to undesirable outcomes. If they weren’t enjoyable it would be much easier to not do them.

But we’re only motivated to do what we’re motivated to do—that is, what we’ve trained our brain to be motivated to do. So if we want to get a different outcome, we have to train our brain to do something different. Again, this is a mechanical process. There’s no underlying meaning in the fact that you or I are doing something we don’t want to do or are not doing something we want to do. If we want to develop a new behavior we need to artificially generate liking neurochemicals which the brain will eventually take notice of and begin generating dopamine (the wanting neurochemical) in order to get.

We may come to enjoy the new behavior or activity in-and-of-itself or we may not. In any case, the brain will generate the neurochemicals that motivate us to do the thing and get the desired outcome—which is something we need to identify if we want to create change. Focusing on momentary enjoyment rather than long-term satisfaction is extremely short-sighted. It generates unreasonable expectations about the kind of experience we think we should be having. And it keeps us from developing a relationship with our future self: the person our current actions are creating.

3. Using an Extrinsic Reward Is Cheating

This is based on the false belief that doing the thing is not good enough; we also have to be doing it for the right reason. Presumably we have a reason for wanting to do the thing and whatever it is it’s a good enough reason. The point is to do the thing we want to do instead of the thing we don’t want to do—and to be motivated to continue doing it. Extrinsic rewards are excellent contrivances (tools) to facilitate the motivational process.

If we believe we shouldn’t need a reward or that extrinsic rewards are somehow unnatural, we further handicap ourselves in our attempts to create change. In case anyone hasn’t noticed, transformational change is possible but it isn’t probable. We need all the help we can get!

Recognizing the neurochemical nature of motivation and using the process intentionally can help us cut to the chase so we can act as we prefer to act and be who we prefer to be.

This is the third of three posts on motivation. The first one is here. The second one is here.

Motivation: The Condensed Version

March 5, 2024 by Joycelyn Campbell Leave a Comment

Rewards can be intrinsic or extrinsic, but there’s no such thing as extrinsic motivation.

I’m more often than not the one attempting to make distinctions when it appears that others are conflating or confusing concepts. But when it comes to motivation, there is no distinction to be made between intrinsic and extrinsic because what motivates you 100% of the time is dopamine, which is generated in your brain based on what you want and like and your interpretations. That’s about as intrinsic as you can get.

That means that you are intrinsically motivated to do every single thing you are currently doing, even if you don’t want to want to do it, or don’t like the outcome of doing (or having done) it, or want to do something entirely different.

If you’re doing something to get someone else’s approval, it’s your brain that desires that approval. If you’re doing something because you feel obligated to do it, it’s your brain that sees meeting obligations—in general or in particular—as desirable. If you’re doing something because it feels good, it’s your brain that generates liking neurochemicals for that activity.

Motivation is a functional process that’s mediated by the brain, which cares about what you’ve trained it to care about regardless of how you’ve trained it or why you’ve trained it. Among the things the brain cares about are things you don’t even want it to care about because you weren’t paying attention when you were training it. But train it you did. And now you are intrinsically motivated to pursue those things. There’s nothing at all complex or mysterious about this process.

Threat or Reward?

What you are training, every day in fact, is your unconscious, which is the part of your brain that makes moment-to-moment choices—all moment-to-moment choices. Those choices are aimed at ensuring your survival. The brain is always asking the question what should I do next? at a speed you can’t hope to comprehend. Any time it encounters a bit of sensory information to process—whether interoceptive (internal) or exteroceptive (external)— the first “sort,” so to speak, is always: threat or reward?

The brain’s interpretation of threat or reward determines whether the action will be to avoid (the potential threat) or approach (the potential reward). To put it in the words of a neuroscientist:

At any point in time, your brain (as well as the brain of any living system) is only ever making one decision: to go toward or to go away from something. —Beau Lotto, Deviate

That is motivation in a nutshell. It may be the most basic fact of life.

Since we can’t directly access the unconscious, we are mostly unaware of its processes and how they impact us. When we ponder what motivates us to take an action, we’re looking for cause-and-effect threads, explanations, or sometimes just a good story, and the left hemisphere (the narrator, as Michael Gazzaniga refers to it) complies. As is the case with almost all of the left hemisphere’s stories, the ones explaining our behavior are necessarily based on incomplete information. But we’re predisposed to believe our own stories and explanations.

If you’re interested in psychologizing or narrating a process that is neurochemical in nature, go for it, but that approach will not assist you if change is what you’re after. Of course, you have beliefs that play a role in determining whether you view something as a threat or as a reward (and the type of threat or reward). Your personality, mental model, and experience insure that your interpretations of the world are specific to you.

Life’s Navigational System

But the fact remains that in the moment of choosing, what motivates you and everyone else is the release of dopamine by your brain. And dopamine is released when your brain expects a reward—which is the answer to the question, what should I do next? Avoid or approach? Should you get yourself out of the way of harm or put yourself in the way of pleasure? You can think of motivation as a navigation system that operates at the unconscious level because if you had to rely on consciousness for your navigational needs, your life would be very, very short.

Since motivation operates at the unconscious level, you are not normally aware of the release of these neurochemicals, which include the wanting neurochemical (dopamine), so-called liking neurochemicals (serotonin, oxytocin, endorphins and other endogenous opioids, and endocannabinoids), and stress neurochemicals (adrenaline, norepinephrine, and cortisol).

Kent Berridge, professor of psychology and neuroscience at the University of Michigan says:

Both wanting and liking can exist without subjective awareness. Conscious experience can distort or blur the underlying reward processes that gave rise to it. Subjective reports may contain false assessments of underlying processes, or even fail at all to register important reward processes. The core processes of liking and wanting that constitute reward are distinct from the subjective report or conscious awareness of those processes.

Disrupting the Status Quo

Since you’re already motivated to do what you’re currently doing, your brain is already releasing dopamine—and more importantly, liking neurochemicals—when you do it. Which means it’s already getting intrinsic rewards. If you want to be doing something other than what you’re doing, you have to train your brain to do something else. As I wrote in this recent issue of lucidwaking, if you want your brain to do something other than what it’s already doing, you need to make it a better offer, which means you need to up the reward ante with an extrinsic reward.

You use extrinsic rewards intentionally to train your brain to become intrinsically motivated to do what you want it to do—meaning take an action in the future that it is not taking now.

As one of my favorite clients said just the other day, “That’s where the power is!”

My perception is that belief in the concept of intrinsic and extrinsic motivation is actually harmful not only to the process of behavior change but to people’s sense of efficacy and agency. So I plan to elaborate on that in a future post.

The Reward System Is Functional

February 27, 2024 by Joycelyn Campbell Leave a Comment

Yes, the reward system is functional, which means that it isn’t conceptual or fanciful—or optional. It’s integral to our survival, and it’s even older than we are: it evolved in worms and flies about a billion years ago. It doesn’t care what your or my opinion about rewards is. Having an opinion about the reward system is like having an opinion about whether or not your car should need gas. No matter how deeply committed to your opinion you are, unless you have a battery operated car, it needs gas. If you fail to put gas in the car, it won’t operate. If you fail to utilize your brain’s reward system, on the other hand, it will operate you. It fulfills a non-optional function that’s essential to survival.

One thing that gets in the way of using rewards intentionally and effectively is the mistaken belief that things like rewarding experiences, benefits, or celebrations are the same thing as rewards. They are not.

Rewarding Experiences Are Not Rewards

You undoubtedly have experiences and engage in activities that feel rewarding to you. All that means is that you enjoy them, which is really neither good nor bad. Some of the experiences or activities people enjoy or find rewarding are the very ones they want to eliminate or change. And the reason these behaviors are difficult to eliminate or change is because they are rewarding (smartphone scrolling, eating unhealthy food, binge watching, buying things, snorting cocaine…).

So it’s extremely important to recognize that rewards and rewarding experiences, while related, are not the same thing. They both elicit “liking” neurochemicals in the brain at the time they are experienced. And some rewarding experiences also involve dopamine, the “wanting” neurochemical. In fact it’s the dopamine, rather than the liking neurochemicals that makes altering some existing behaviors so difficult. This is an example of the reward system operating you.

Rewards utilize dopamine intentionally. Dopamine can help develop creative tension, which increases the motivation to take a specific action or series of actions that you want to take in order to get the anticipated reward. It’s a carrot…if carrots motivate you, that is. I can take or leave carrots, but the opportunity to add new music to my digital playlist always motivates me. Dopamine also puts your brain on notice that this particular action or series of actions is important and it should pay attention.

Experiencing an unmediated rewarding activity is passive. Identifying and using a reward to reinforce behavior change is active.

Rewarding: providing satisfaction or gratification; enjoyment
Reward: an act performed to strengthen approved behavior; reinforcement

You can use rewarding experiences as rewards, but they are not rewards in and of themselves.

Neither Are Benefits

A benefit is something that is advantageous or good. Benefits can be short-term or long-term. They result from actions you take. (Of course, you can also benefit from actions other people take or from fortunate changes in circumstances, but you have no direct control over those things.)

If there were no benefit to you for embarking on a particular course of action (completing a project or goal action plan, changing or starting a habit, or following through on an intention), there would be no point in doing it. Benefits answer the question of why you want to do something. So it’s useful to clearly identify all the benefits that would—or could—accrue if you accomplish what you set out to do.

It seems logical, doesn’t it, that understanding the benefit or beneficial nature of a particular action somehow ought to magically translate into the taking of that action? And yet this isn’t how the brain works. The brain’s reward system is functional, not logical. Benefits are not interpreted by your brain as rewards just because they are good for you. And understanding what benefits may accrue doesn’t have any direct impact on your behavior. Knowing that ordering from the salad side of the lunch menu instead of from the burger side is better for your cholesterol level and maybe your overall health will not make ordering a salad happen. Nor will it turn a salad into a reward or even a rewarding experience.

But you could use a reward to motivate you to order that salad if good health or some aspect of it is a long-term desired outcome.

Celebrations Aren’t Rewards, Either

In behavior-change terms, a celebration is an impromptu acknowledgement, after the fact, of something you’ve accomplished. The difference between a reward and a celebration is in how you use it, not what it is. In order for something to be effective as a reward, you need to crave it. That’s because dopamine is triggered by the expectation of a reward. So in order for you—and your brain—to crave a reward, the reward needs to be (1) something you really enjoy and (2) identified ahead of time.

Celebrations are great! Go ahead and celebrate your successes and accomplishments. But don’t try to substitute celebrations for rewards because they will not help you train your brain to do what you want it to do, which is the point of a reward. If you have trouble identifying suitable rewards, pay attention to how you celebrate and the treats you give yourself. You may be able to use some of those things as rewards.

The Bottom Line

Rewarding experiences and celebrations are enjoyable, and benefits are…beneficial (good for you). But, unlike rewards, they do not serve the function of motivating you to create behavior change. Because the reward system operates at the unconscious level, you can’t simply dismiss it or try to circumvent it. The best course of action is to take advantage of it and work with it. Otherwise, you may unwittingly develop and reinforce behaviors you don’t want. No one sets out to develop undesirable behaviors or habits on purpose. And yet each of us has trained our brain, often unwittingly but via the same process, to engage in every one of the behaviors and habits we now have, both the ones we like and want to keep and the ones we don’t like and want to change or eliminate.

I’m beginning a six-month experiment called Contrivance of the Month. This experiment includes using my newsletter, lucidwaking, to feature an article on the relevant contrivance in one issue and links to worksheets, instructions, and additional information in another issue. The March contrivance, as you may already know or have guessed, is rewards. If you want to play along, you can check out the 2/20/24 issue on the Newsletter page on my website, where you can also subscribe to lucidwaking to keep up with the contrivance content. The next issue with all the links and other good stuff will be published tomorrow, 2/28/24.