Knowledge and know-how have a lot in common, but they’re not the same thing. You can read a book, watch a DVD, or listen to a lecture and gain knowledge—maybe even a lot—but that knowledge is theoretical until you actually apply it. Memorizing a camera’s instruction manual, for example, won’t give you the know-how to use your camera effectively, easily, or creatively in a wide range of situations. To be able to do that, you need hands-on experience and practice—the more practice, the better.

You probably know how to do a lot of things you didn’t always know how to do.

• Drive a car
• Operate a computer
• Search the internet
• Use a smartphone
• Purchase airline reservations and board a plane
• Order food in a restaurant
• Speak in front of a group
• Assemble furniture using an Allen wrench
• Knit a scarf

Learning how to do all those things—at least to do them well, with confidence, or in some cases, safely—involves actually doing them, not just knowing what to do or how to do it. Drivers’ education, when I took it, included both classroom learning and operating a vehicle with an instructor in the passenger seat. A few of my classmates who demonstrated great proficiency in the classroom didn’t do so well on the road. I still remember one of a series of near-misses with Susan N. behind the wheel. Our instructor frantically gestured for her to pull the car over and park it, after which he got out and strode up and down the sidewalk for several minutes, repeatedly rubbing his hands over his face.

And if you think you can sit right down and knit a scarf using, say, the garter stitch (a relatively easy knitting project), after having watched someone else do it or reading the pattern instructions, you’re in for a surprise when you try manipulating the yarn and needles for the first time.

Getting to Carnegie Hall

We expect that in learning how to do something that involves a procedure, a sequence, or the use of tools or equipment we will need to practice doing it in order to master the activity. In fact, we expect to spend the majority of our learning time not on theory, but on practice.

But we don’t approach changing our behavior the same way. We seem to think that having knowledge or information is enough—or more accurately, should be enough. When it turns out not to be, we don’t rethink our approach or beliefs. We decide there’s something wrong, either with the knowledge and information or with us.

I think one of the reasons for this is that we don’t recognize that the same mechanism of action is involved in almost all behavior change. So putting the practice time in will eventually pay off not just in one area, but in many areas. It’s similar to learning how to play the piano. Mastering playing the piano doesn’t just give you the ability to play one song or one type of music. Yes, playing improvisational jazz is different from playing classical sonatas, but the underlying mechanism of action is the same. The piano skills you develop are transferable.

Theory and Practice

Mastering the art and science of change involves both theory and practice, too. In the realm of theory, you need to understand some things about the brain, including:

• The difference between System 1 (the unconscious) and System 2 (consciousness)
• Why your brain keeps “correcting” you back to your old way of doing things
• How your brain creates habits, with or without your participation

You also need to know how to make use of the way your brain is wired or how to work around it when you need to. That involves developing various tools, including:

• Setting goals and following through on them
• Keeping your attention focused on your intentions
• Making use of rewards to activate memory and learning circuits

That’s a lot of information to absorb. It’s a lot of knowledge to process. But it’s not enough.

Even if you know everything there is to know about how the brain works in regard to behavior, and even if you understand the reasons for and the absolute best ways to use goals, habits, intentions, and rewards, if you don’t engage in regular and deliberate practice, you won’t be able to master the art and science of change.

When clients begin my Goals, Habits & Intentions course, I always tell them the most valuable thing they’ll get from the course is coming face-to-face with how they get in their own way. If you really want to master behavior change, you need to develop the kind of self-awareness you can only get when you’re in the midst of trying to change something. For example:

• How do you respond to feedback?
• What do you do when faced with obstacles, delays, and distractions?
• What beliefs and assumptions do you have about yourself and the way the world works that you don’t know you have?

Regular and deliberate practice is the only way to fully grasp the tools and make them your own. Regular and deliberate practice combined with knowledge and information helps you develop the know-how to master making the changes you want to make in your life and to help others do the same.

Change is not easy. It takes a lot longer than you think it will or than you want it to. It can be messy and discouraging, too. In his book Mastery, George Leonard says:

To take the master’s journey, you have to practice diligently, striving to hone your skills, to attain new levels of competence. But while doing so—and this is the inexorable fact of the journey—you also have to be willing to spend most of your time on a plateau, to keep practicing even when you seem to be getting nowhere.

That’s the challenge. But once you really get the hang of it—once you develop the know-how—you’ll have it for the rest of your life.

Part of the series A-Z: An Alphabet of Change.