Company manifestos have become popular probably in part because they’re a lot more interesting than mission statements. The best manifestos are fun, visually appealing, and succinct. The worst spout interchangeable vague generalities—or at least seem to—and sacrifice quality for quantity, verbiage-wise.
I wanted to avoid those pitfalls. So in spite of the fact that I love words and fonts nearly equally, it took me quite a while to get around to creating a manifesto for Farther to Go! The specific content eluded me—until it didn’t. Just another example of how clarity makes the path ahead obvious.
When I sat down to put this together last weekend, it was effortless. I asked for feedback from a handful of people who are familiar with the work, and one person responded, “The courses in a nutshell.” After making a few minor tweaks, I sent it off to the printer.
For me, creating this was a great exercise in identifying what Farther to Go! is all about. It’s also a reminder of the many things I’ve learned along the way, some of which I need to relearn from time to time. I hope you enjoy it.