The most important thing about conspiracy theories isn’t that they aren’t true. They’re stories; of course they aren’t true. There’s no such thing as a “true story.”
We see, understand, and explain the world and other people—including ourselves—in terms of stories, not facts. Stories and the telling of them come naturally. They are easy to formulate and to remember. Facts, on the other hand, don’t come naturally. That’s why much of what we’ve learned, including most of our deeply held beliefs, has been transmitted to us via the stories we’ve heard, read, or watched—beginning with the fairy tales and nursery rhymes of early childhood.
In fact the stories we tell ourselves about ourselves are more important to our sense of self than the actual facts of our lives. What we remember of an experience is a story about it. The details are subject to revision, and we often employ confabulation, in the service of reinforcing a particular emotional state.
Emotion determines what we remember and how we remember. Emotion is what makes an event or an experience compelling. And there’s nothing more compelling than fraught situations, lurking danger, and bad outcomes. That’s because the brain is first and foremost a threat detector—as it should be, since although pleasant things are rewarding, unpleasant things can kill us. We need to know about those things so we can try to avoid them.
Wired for Story
It’s really no surprise that facts don’t persuade people to change their beliefs, especially in regard to conspiracy theories. Facts are not persuasive. Stories, on the other hand, are so persuasive and come to mind so easily that the world seems to present itself to us as a series of stories with beginnings, middles, and endings.
In his highly readable and wide-ranging book The Storytelling Animal, Jonathan Gottschall devotes several pages to a discussion of how conspiracy theories are one outcome of our mind’s tendency to impose the structure of story in places where there is no story.
He prefaces the discussion with the example of a 1940s experiment involving an animated film of geometric shapes. When the psychologists running the experiment, Fritz Heider and Marianne Simmel, asked viewers to describe what they had seen, almost no one said they saw geometric shapes moving around the screen. Instead they related detailed narratives imputing intentions and desires to circles and triangles.
They saw soap operas: doors slamming, courtship dances, the foiling of a predator. —Gottschall
Gottschall says that he, too, saw a very convincing story involving a hero, a heroine, and a villain. Heider and Simmel’s experiment has been replicated, and other similar experiments have been developed since. All have produced the same result.
Ripping Good Yarns
Conspiracy theories connect real data points and imagined data points into a coherent, emotionally satisfying version of reality. Conspiracy theories exert a powerful hold on the human imagination. …They fascinate us because they are ripping good yarns, showcasing classic problem structure and sharply defined good guys and villains. They offer vivid, lurid plots that translate with telling ease into wildly popular entertainment. —Gottschall
Conspiracy theories serve multiple purposes. Via the structure of story, they provide an explanation for why things are bad in the world; they separate the good guys from the bad guys; they tie random events together to weave a seamless whole.
Conspiracy theories…are always consoling in their simplicity. Bad things do not happen because of a wildly complex swirl of abstract historical and social variables. They happen because bad men live to stalk our happiness. And you can fight, and possibly even defeat, bad men. If you can read the hidden story. —Gottschall
Our brain is so good at altering our memories to support and affirm particular emotional states that we can become firmly convinced that something that didn’t happen happened (or vice versa). In the same way, conspiracy theories buttress our worldviews, altering our mental model and our actual experience of reality.
Conspiracy theories are an example of allowing the associative processing of the unconscious (System 1), which is gullible and prone to cognitive biases to run unchecked by the skeptical, critical thinking of System 2. It’s an example of letting our brain use us. And because of the way the brain works, once someone starts down that road, it becomes easier and easier to believe the story, and more and more difficult to question it.
