Charles Duhigg Archives - Farther to Go!

12 Years After

April 25, 2024 by Joycelyn Campbell Leave a Comment

Twelve years ago this month, I headed off on the path I came to call Farther to Go! I was on a path of sorts at the time—well, on a sidewalk, anyway, heading west on Academy, into what I tend to refer to as the (expletive deleted) New Mexico wind—when I experienced a profound moment of ferocious dissatisfaction. It’s true that the wind had something to do with it, but the wind was also emblematic of my then current state of affairs and my feeling about it.

I wasn’t entirely sure where the new path would lead, I had no idea what I would find out along the way or who I would encounter, and there was certainly no inkling of Farther to Go! on the horizon.

During the past 12 years, I’ve read an insane amount of information about the brain and behavior. Many, but not all, of the books are identified on the Reading List page on my website. That list doesn’t include all the articles and other materials I’ve accessed. All my bookshelves and file drawers are maxed out. There’s been a lot of input into the system (me, that is; into my system).

In addition to applying what I learned to my own life, I’ve written hundreds of blog posts, articles, and newsletters, produced countless handouts and exercises, and created workshop and course materials galore. The 36 3-ring binders lined up on the desk behind me can attest to my output.

I was armed with a small amount of knowledge about the brain and behavior when I managed to look up at exactly the right moment to take advantage of the explosion of research in this arena. It was serendipitous to a great extent.

What kind of surprises me now is how well what I’ve learned has held up. Over the course of these 12 years, I have significantly revised my perception of only the four key elements outlined below.

Dopamine

Dopamine was long considered to be the pleasure neurochemical. A “hit” of dopamine was thought to be like a hit of a drug such as cocaine or heroin (more metaphorically than factually). This was still the prevailing view when I first learned about the brain’s reward system. Many people haven’t yet let go of this mistaken idea, which has led to some really silly concepts like dopamine detoxing.

Fortunately, I encountered the work of Kent Berridge early in my exploration and research. He’s an expert on dopamine and rewards and his work set me straight and helped me understand how essential rewards are in regard to behavior, whether we’re aware of them or not.

Dopamine is the wanting neurochemical. It’s associated with anticipation or craving or desire. When we attain what we anticipate, crave, or desire, other neurochemicals referred to as liking neurochemicals are released. Liking neurochemicals such as serotonin, oxytocin, and endorphin generate feelings of pleasure.

Dopamine motivates us to move (physically as well as psychologically), to pursue what we want, to take action. This wanting system is considered to be robust, while the liking system is considered fragile. Our experience of pleasure waxes and wanes, but wanting is always with us. This isn’t a personal problem or a design flaw; wanting is absolutely essential for both surviving and thriving.

Rewards

In The Power of Habit, Charles Duhigg described what he calls the habit loop, which consists of a cue, a behavior, and a reward. This was a bit of a revolutionary idea because we tend to think of a habit strictly in terms of behavior. Duhigg’s research led him to see that all three parts of the habit loop had to be in place in order for the brain to initiate, run, and end the habit.

That means that if we want to create a new habit, we need to determine what the cue will be, what the behavior will be, and how we will reward ourselves. I think this is accurate.

But Duhigg says that if we want to change a habit, we have to identify the reward we’re getting from the current behavior and substitute a new behavior that will give us the same reward. He makes a compelling case in his book. The problem, though, is that as far as the brain is concerned, liking neurochemicals are the reward, while to us a reward is something tangible or meaningful or perhaps symbolic.

Trying to identify a reward we’re getting for an existing behavior is like trying to figure out why we have a tendency to react the way we do to rain or a particular type of music or stray dogs or umbrella thorn trees. We can’t possibly figure that out with any degree of certainty—and even if we could, it wouldn’t make any difference.

In the case of changing a habit, what’s important is to be consistent about providing a reward for the new behavior until the brain takes over the job of releasing liking neurochemicals without the added stimulus.

Berridge is helpful here, too. He points out that our conscious perception of the reward we’re getting is essentially a story that may or may not have anything to do with what’s going on in the brain. The purpose of a reward is to get the brain to pay attention to a desirable behavior we just engaged in to increase the likelihood we will do it again. It’s positive reinforcement, plain and simple. It doesn’t matter if the reward we supply is related in any way to the behavior. It just has to be something we like so the brain will release liking neurochemicals. (I’ve done two consecutive 30-Day Challenges based on the same behavior, each with a different reward. Neither reward has anything to do with the behavior; both rewards have been extremely motivating.)

System 2

Although he didn’t come up with the terms—and dual-process theory was not a new idea—Daniel Kahneman did popularize the concepts of “System 1” and “System 2” in his best-seller, Thinking, Fast and Slow.

According to dual process theory, the unconscious part of the brain, System 1, is “fast,” meaning it processes 11 million bits of information at a time, while consciousness, System 2, is “slow” by contrast, as it can only process 40 bits of information at a time. There are many other significant differences between conscious and unconscious processing.

Kahneman, who died recently, won a Nobel Prize. He was considered a genius. I think that’s why it didn’t initially occur to me to question this binary division of thinking processes. But doubts started creeping in quite a few years ago. The characteristics attributed to System 2 thinking simply cannot be applied across the board to conscious thought. (There are even some researchers who question whether or not there is such a thing as “conscious thought.”)

After grappling with the problem for a while, I concluded that System 2 is a part of consciousness—a very, very small part of it, one that we access quite infrequently, possibly never. If we use Freud’s iceberg to represent consciousness and the unconscious, with consciousness being the tip of the iceberg, then System 2 is the tip of the tip. I’ve come to refer to the rest of conscious thought as ordinary consciousness. It has some attributes in common with System 1 and some attributes in common with System 2. Most of the time the stream of consciousness just flows through our minds, carrying us along with it.

Ordinary consciousness can be extremely useful and it has a role in creating transformational change, but accessing System 2 is essential for it. If we believe we’re accessing System 2 thinking just by being awake, we’re missing the boat entirely.

Autopilot

It seems hard to believe that the scientific estimate for how much of our behavior is outside conscious control was once a mere 40%—and that 40% was hard for a lot of people to swallow. Neuroscience has now concluded, logically, that 100% of our behavior is generated by our unconscious.

“Autopilot” is the short-hand term for this. It’s somewhat of a misnomer, though, because it was intended to contrast with the supposedly conscious “pilot” that makes intentional rather than automatic choices. But consciousness can’t and doesn’t make moment-to-moment choices.

Accessing System 2 can provide us with some ability to steer our personal ship in terms of determining direction and affecting future outcomes. But it can’t affect the choices we’re making now or the outcomes we’re getting as a result.

Duhigg’s conception of what happens at the end of a habit loop is that the brain is returned to conscious control. This is a perspective from the point of view of ordinary consciousness. It implies, first, that the brain is normally under conscious control, which it isn’t. Second, it fails to take into consideration that the unconscious is attending to multiple things at the same time, which means it is generating multiple action sequences, not just one. So the idea that the brain is “on autopilot” for the duration of a habit and then returned to the control of the pilot is both inaccurate and simplistic.

Habits are a bit different than the rest of our so-called autopilot behavior, but the fact remains that all of our behavior is initiated by the unconscious. If that weren’t the case, we wouldn’t survive long enough to get to the point of contemplating thriving.

Provisional Assessments

There are bound to be other conclusions that will be overturned by the ongoing research into how the brain works. So it’s useful to consider the conclusions we’ve arrived at thus far as provisional assessments. Provisional assessments are essential because they give us something to work with and to test, and they indicate new directions for further examination.

I’m excited to keep learning in this area. I don’t think there is any other exploration as challenging and potentially rewarding as this: humans investigating our own internal operational systems from the perspectives of our internal operational systems. Some contortionism required!

Here’s to many more years of learning—and of overturning.

H Is for Habits

December 21, 2016 by Joycelyn Campbell Leave a Comment

Habits are recurring, generally unconscious patterns of behavior you acquire through frequent repetition or that are learned over time. Since they operate outside conscious awareness (and control), you may suddenly discover, as I have, some habits you didn’t know you had.

Your brain creates habits, with or without your conscious participation, in order to operate more efficiently. It chunks repetitive behaviors and turns the chunks over to the basal ganglia so you don’t have to waste your precious and limited System 2 attention on them. So the habit habit is actually a labor-saving device for your brain, which means your brain is primed for habits.

Since we tend to identify with our conscious brain rather than our unconscious, we’re under the illusion that most of what we do is the result of conscious choice (behaviors are preceded by conscious intentions). So you may not be aware of how pervasive habits are in your life.

When a habit emerges, the brain stops fully participating in decision making. It stops working so hard, or diverts focus to other tasks. —Charles Duhigg, The Power of Habit

Habits vs. Goals

Habits differ from goals in two significant ways:

Goals are temporary; whether it’s three weeks or three years, there’s always an end point. Habits, on the other hand, are ongoing.
Goals require conscious attention from beginning to completion. Habits, once in place, use System 1 attention. That’s why you may be unaware of some of your habits.

Creating a habit you want (or changing an existing habit) does require conscious attention initially, but only until System 1 takes it over, at which point it is initiated automatically as a result of something in the environment—a cue or a trigger.

Continual repetition of behaviors and thoughts results in highly reinforced neural connections, which are experienced as habits. …By adulthood, most emotional responses and behavioral impulses are conditioned: we think, feel, and behave more or less the same in the same states and social contexts over and over. Habits and the conditioned responses that compose them are processed in the brain in milliseconds, thousands of times faster than conscious decisions. —Steven Stosny, Ph.D.

According to Charles Duhigg, there are three parts to what he refers to as the habit loop: the cue, the routine, and the reward. The cue is what triggers the routine—the beginning of the habit loop—and the reward lets your brain know the loop is complete.

Habits: Good or Bad?

The word “habit” often conjures up the word “bad.” If you think of habits as bad—or as just something inconsequential that you do—you’ll have a harder time creating the habits you want to have.

Whether your habits are “good” or “bad,” they’re all the same to your brain. It doesn’t care what you think of your habits. All it cares about it is being efficient. Do anything often enough and it will become a habit. And habits, by their nature, are hard to change. Trying to exert willpower, using positive thinking, engaging in deep soul searching, or looking for the underlying cause of a habit are all fruitless endeavors. Unfortunately, you can’t have a heart-to-heart with your basal ganglia.

The main reason that conscious control of habits is limited is that it requires the most easily exhaustible and metabolically expensive of mental resources: focused attention. …When resources are limited, people are unable to deliberately choose or inhibit responses, and they become locked into repeating habits. …The autopilot, being virtually inexhaustible, wins the struggle more often. —Steven Stosny

The Value of Habits

It’s easy to see the positive, productive role of habits in the development of a skill or craft—that of a musician, an artist, a writer, a quilter, or a cook, for example. We generally expect that the more a musician practices her instrument, the more dishes a cook prepares, the better they will become at doing those things. A musician is unlikely to attain excellence if she only practices when she’s in the mood for it. Skillful musicians develop the habit of practicing regularly whether they’re in the mood for it or not. And they don’t have to be in the mood for it precisely because they’ve developed the habit. They don’t have to waste conscious attention or drain self-control resources by thinking about or deciding each time whether or not to practice.

Because habits don’t drain self-control resources to the same extent as non-habits, once a behavior becomes a habit, it frees up your conscious attention and makes achieving goals considerably easier. Habits and routines are actually essential to people who need to be creative on a regular basis.

Changing the status quo isn’t easy. The unconscious part of your brain, which might be said to be allergic to change, is way ahead of the conscious part, especially in familiar situations. It’s built to predict what’s likely to happen next, construct multiple response scenarios, and initiate the response it considers the most effective—not the response you consider most effective.

That’s why habits seem to have so much power. They are very familiar to your unconscious, which bases its predictions and responses on previous experience. You may want to go for a walk after dinner, but if you’ve been plopping down on the sofa every evening, your brain is going to “choose” the sofa over the walk. You may want to cut back on the donuts, but if you’re in the habit of grabbing one with your coffee at the office, that’s what your brain is programmed to “choose” to do.

You can make use of the power of habit by learning how to change the ones you don’t want and by creating habits you do want. In order to change an existing habit, you need to identify the cue and the reward and substitute a different behavior (routine) that gives you the same reward. To start a new habit, first decide what the behavior will be, and then choose a reward and a cue. It’s easier to start a new habit if you make the cue something you already do on a regular basis. Charles Duhigg explains the process in his Guide to Changing Habits.

One major caveat: There is no magic number of days that it takes to change or create a habit. But there is a highly effective type of magic you can apply; it’s called perseverance.

Part of the series A-Z: An Alphabet of Change.

The Way of Habits

February 24, 2013 by Joycelyn Campbell Leave a Comment

New Year's Resolution — New Year’s Resolution (Photo credit: AlaskaTeacher)

Just as trying to make the one right and perfect choice is a hopeless task that’s likely to leave you mildly dissatisfied at best and exhausted, confused, and depressed at worst, there’s probably no one right and perfect way to change or begin habits. I’m a big fan of Charles Duhigg (The Power of Habit) because his ideas make sense, are backed by research, and they work (I’ve used them). The more you know about how the habit loop works, the better your chances are of succeeding in having the habits you want and not having the habits you don’t want.

Another idea, however, is to make very, very small changes. This idea is explained by Leo Babauta in his blog Zen Habits:

Actually doing the habit is much more important than how much you do.

If you want to exercise, it’s more important that you actually do the exercise on a regular basis, rather than doing enough to get a benefit right away. Sure, maybe you need 30 minutes of exercise to see some fitness improvements, but try doing 30 minutes a day for two weeks. See how far you get, if you haven’t been exercising regularly. Then, if you don’t succeed, try 1-2 minutes a day. See how far you get there.

If you can do two weeks of 1-2 minutes of exercise, you have a strong foundation for a habit. Add another week or two, and the habit is almost ingrained. Once the habit is strong, you can add a few minutes here and there. Soon you’ll be doing 30 minutes on a regular basis — but you started out really small….

Your mileage will vary, but on average most people get farther with a habit when they start small. One glass of water a day. One extra vegetable. Three pushups. One sentence of writing a day. Two minutes of meditation. This is how you start a habit that lasts.

I think this method can work if you’re especially resistant to doing something or if you tend to overreach, fail, give up–and repeat the cycle.

But sometimes there’s a greater urgency to the situation. You don’t have time to go slow and small. You need to change and you need to do it now. When you recognize and accept the urgency, you may be surprised at how quickly you can change your habits. But that’s the key: recognizing and accepting the need to change, to either start doing something you weren’t doing or start doing something differently.

So rather than trying to figure out the best way to start or change a habit–any habit–you may first need to clarify some other things, such as how important this particular thing is to you, how urgent it is to deal with, what your past experience (if any) has been with it, and what your own personal inclinations and tendencies are. Then use that criteria to select a habit-starting or habit-changing method.

The Consistency Hobgoblin

January 13, 2013 by Joycelyn Campbell 2 Comments

Eat Your Vegetables, They're Good For You! — Eat Your Vegetables, They’re Good For You! (Photo credit: the bridge)

Consistency is a concept that has developed a bad rap, at least in some neighborhoods. I’m not sure why this is but I suspect it’s because consistent has become another thing we should be, at least in regard to developing those habits that are good for us. Right off the bat, labeling a habit as being good for us automatically makes it a tough sell. If it was something we were going to enjoy, we wouldn’t have to persuade ourselves to do it on a regular basis, would we?

For some, consistent = boring and repetitious. It connotes a lack of spontaneity and freedom and engenders an instantaneous desire to rebel. It evokes, for those folks, the mental image of swallowing an evil-tasting pill. Ugh.

For others, consistency is nearly as elusive to achieve as locating the pot of gold at the end of the rainbow. It seems like a really good idea. At least they’ve heard that it is. Not being consistent at maintaining good for them habits makes some of these people feel bad about themselves and what they perceive of as their lack of will power.

For yet others, consistency is but a speck in the rear view mirror as they speed past it all the way to rigidity. Good ideas, good for them habits, personal goals or intentions—all are transformed into self-imposed rules that must—and will—be adhered to no matter what.

Consistency is contrary to nature, contrary to life. The only completely consistent people are dead. –Aldous Huxley

Maybe we ought to look a little deeper into those things we think we should be more consistent about. When you hear yourself say I know I should be [fill in the blank], stop and ask yourself why you think you should be doing—or not doing—whatever it is. Because it’s good for you isn’t a good enough answer.

If you can’t come up with a better one, maybe you’re putting the cart before the horse. Maybe you’re trying to make some positive changes without having clearly defined what you are aiming for in the long run. What do you want to get out of being more consistent about [fill in the blank] and why do you want that? What is the overall positive outcome you’re trying to achieve?

If you’re aiming for something you really want, and you identify the steps it will take to get there, it’s a lot easier to be consistent about taking them. I don’t mean to imply it’s that simple or easy because it isn’t. But if you have gotten to this point and you know the what and the why of the habit you want to change or begin or improve, there’s a process, outlined by Charles Duhigg in The Power of Habit, that can help you do it.

Habits are powerful, but delicate. They can emerge outside our consciousness, or can be deliberately designed. They often occur without our permission, but can be reshaped by fiddling with their parts. They shape our lives far more than we realize—they are so strong, in fact, that they cause our brains to cling to them at the exclusion of all else, including common sense. –-Charles Duhigg

Since there’s an element in the formation and continuation of habits that is outside of our conscious awareness, we may as well stop beating ourselves up over our track records in regard to consistency. Much more useful to learn how to work with what scientists call “the habit loop.” Duhigg’s book is a great place to start.

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Thank you, Beverly, Jean, and Linda. 🙂