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Upheaval Is Easy;
Sustained Change Is Hard

July 13, 2016 by Joycelyn Campbell Leave a Comment

change

Although we have a fundamental belief in human rationality, which our laws are based upon, the evidence is mounting that we are, as psychologist Dan Ariely says, “predictably irrational.” On the one hand, this explains quite a lot about the way things play out in the wider world. When you recognize how irrational we actually are, you’re less likely to be surprised by the things people do and say and think. On the other hand, if you’re in favor of fairness and justice, the situation is extremely troubling.

The path to correcting society’s most significant ills may need to begin with questioning some of our basic assumptions about human nature.

The Status Quo Is Status Quo

We have a hard time making behavior changes in our own lives, yet we’re often surprised that enacting social change is so frustrating, difficult, and time consuming. But the situation isn’t remotely surprising. Change is difficult and slow because our brain is wired to maintain the status quo, and it is we—people with brains wired to maintain the status quo—who put into place and are then affected by laws and social policies.

One part of our brain (System 2) can see the benefit of change and wants to make changes. The other part of the brain (System 1) actively resists change. The part of the brain that can see the benefit of change is slow, lazy, and easily depleted. Much of the time it’s offline. The part of the brain that resists change is fast, vast, and always on. When System 2 is depleted, we revert to operating not logically and rationally, but on autopilot.

Furthermore, laws and social policies are based on the idea that people are rational actors, who respond to incentives in straightforward ways. We believe that education, awareness, and clearly defined negative consequences are effective strategies. This is a very logical position to take. It’s also one of the reason why our laws and policies don’t work the way we expect them to work.

Many of our social institutions—and laws in particular—implicitly assume that human actions are largely the product of conscious knowledge and intention. We believe that all we need for a law-abiding society is to let people know what is right and what is wrong, and everything will follow from there. Sure, we make exceptions for people with grave mental disorders, but we assume most human behavior is conscious and intentional. Even when we acknowledge the power of unconscious influence, we believe it can be overcome by willpower or education.—Shankar Vedantam, The Hidden Brain

The hidden brain, as Shankar Vedantam refers to System 1, doesn’t operate logically or rationally. It isn’t necessarily up to the same thing the conscious part of our brain, System 2, is up to. For example:

  1. System 1 focuses on survival and detecting threats to our survival.
  2. System 1 can’t handle complexity, so it generalizes instead.
  3. System 1 is biased because biases make it easier to decide what we think.
Threat Detection

The brain is, first and foremost, a survival tool, and the way that it has found to be most effective at guaranteeing survival is through the threat and reward response. Put simply, your brain will cause you to move away from threats and move toward rewards. —Dr. David Rock, author of Your Brain at Work

This sounds reasonable and not particularly problematic until you realize that, in additional to actual survival needs (food, water, shelter, etc.) and actual physical threats, each of us has personalized our threat-detection system to include situations we have defined as threatening. And once the brain gets the idea that something is a threat, it responds as if it is facing a literal threat to our physical survival.

How logical do you tend to be when you’re facing a threat to your survival?

When the brain is under severe threat, it immediately changes the way it processes information, and starts to prioritize rapid responses. “The normal long pathways through the orbitofrontal cortex, where people evaluate situations in a logical and conscious fashion and [consider] the risks and benefits of different behaviors— that gets short circuited,” says Dr. Eric Hollander, professor of psychiatry at Montefiore/Albert Einstein School of Medicine in New York.  Instead, he says, “You have sensory input right through the sensory [regions] and into the amygdala or limbic system.”

This dramatically alters how we think, since the limbic system is deeply engaged with modulating our emotions.  “The neural networks in the brain that are involved in rational, abstract cognition— essentially, the systems that mediate our most humane and creative thoughts— are very sensitive to emotional states, especially fear.” So when people are terrorized, “Problem solving becomes more categorical, concrete and emotional [and] we become more vulnerable to reactive and short-sighted solutions.” —Maia Szalavitz , neuroscience journalist

When we feel threatened, logic and rationality go offline.

Generalization

Statistical facts don’t come to people naturally. Quite the opposite. Most people understand the world by generalizing personal experiences which are very biased. In the media the “news-worthy” events exaggerate the unusual and put the focus on swift changes. Slow and steady changes in major trends don’t get much attention. Unintentionally, people end-up carrying around a sack of outdated facts that we got in school (including knowledge that often was outdated when acquired in school). —gapminder.org/ignorance

System 1 processes data and information through association. It sees patterns and makes connections, whether or not the patterns and connections actually exist. It is, as Daniel Kahneman (Thinking, Fast and Slow) writes, “radically insensitive to both the quality and quantity of the information that gives rise to impressions and intuitions.” As a result, System 1 accepts anecdotal evidence as being as valid as verified evidence.

Seeing patterns and finding connections makes it easy to come up with sometimes sweeping generalizations.

One example: Person A is similar to Person B in some particular way; therefore, Person B is probably similar to Person A in other ways. Since I know Person A, I now believe I also know and understand Person B. And I see all of the people who share some of these same characteristics as being alike. This leads me to believe I understand more than I do and know more than I know about Person B and other people who bear some similarity to Person B.

Another example: Extrapolating from my own personal experience to assume that everyone thinks the way I think, feels the way I feel, or would respond the way I respond.

Generalizing can be useful when we need to make quick assessments. But it’s a lazy way of thinking that can be dangerous when used in important or critical situations.

It’s easy to find examples of generalizing in the opinions we have and the alliances we form around hot-button social topics such as climate change, GMOs, vaccines, immigration, and Planned Parenthood. It can also be seen in how people line up in the pro- or anti-science camps.

When we generalize, we make assumptions and draw conclusions from limited data or evidence.

Implicit Biases

Critical thinking doesn’t come naturally. Since we need to make all kinds of assessments and decisions in the course of our lives—and since the part of the brain that can think critically is often offline—we use mental shortcuts instead of thinking most things through.

[Implicit] biases, which encompass both favorable and unfavorable assessments, are activated involuntarily and without an individual’s awareness or intentional control. Residing deep in the subconscious, these biases are different from known biases that individuals may choose to conceal for the purposes of social and/or political correctness. Rather, implicit biases are not accessible through introspection.

The implicit associations we harbor in our subconscious cause us to have feelings and attitudes about other people based on characteristics such as race, ethnicity, age, and appearance.  These associations develop over the course of a lifetime beginning at a very early age through exposure to direct and indirect messages. In addition to early life experiences, the media and news programming are often-cited origins of implicit associations.

A Few Key Characteristics of Implicit Biases

Implicit biases are pervasive. Everyone possesses them, even people with avowed commitments to impartiality such as judges.

Implicit and explicit biases are related but distinct mental constructs.They are not mutually exclusive and may even reinforce each other.

The implicit associations we hold do not necessarily align with our declared beliefs or even reflect stances we would explicitly endorse.

We generally tend to hold implicit biases that favor our own ingroup, though research has shown that we can still hold implicit biases against our ingroup.

Implicit biases are malleable. Our brains are incredibly complex, and the implicit associations that we have formed can be gradually unlearned through a variety of debiasing techniques.

Source: kirwaninstitute.osu.edu. Note: Harvard University has developed an implicit association test that is available online so you can test yourself for your own hidden biases.

Now What?

Change is hard because of the way we’re wired. If we can come to terms with the fact that we operate less rationally than we think we do, we might be able to create or modify laws and public policies to be more effective for more people.

Things to remember:

  • System 1’s agenda is to maintain the status quo, so most of the time that’s our agenda and everyone else’s, too. If it’s difficult for us to make personal changes, imagine how difficult it is to make changes that involve large groups of people—or to change other peoples’ minds.
  • System 1 is primarily a threat-detector. When we feel threatened, we are not going to be thinking or behaving logically, and we should expect the same to be true of others. People who feel threatened are easier to manipulate, and they may take actions that are not in their own best interest.
  • We generalize because System 1 doesn’t handle complexity well. Generalizing leads to a feeling of cognitive ease because we think we know more than we do and understand more than we do. That may not be a problem in trivial matters, but it has huge implications when it comes to laws and public policies.
  • We are all at the effect of implicit biases. Because we aren’t directly aware of them, it’s easy for us to deny we have them. That doesn’t make them go away, however. The best thing to do is to pay attention to how we act and react to other people so we can begin to recognize, acknowledge, and eventually neutralize some of these biases.

Making the unconscious conscious is difficult because the central obstacle lies within ourselves. But putting reason ahead of instinct and intuition is also what sets us apart from every other species that has ever lived. Understanding the hidden brain and building safeguards to protect us against its vagaries can help us be more successful in our everyday lives. It can aid us in our battle against threats and help us spend our money more wisely. But it can also do something more important than any of those things: It can make us better people. —Shankar Vedantam, The Hidden Brain

Note: This is a slightly modified version of my 10/16/15 post as a response to recent events not only in the U.S. but around the world.

Filed Under: Beliefs, Brain, Cognitive Biases, Living, Wired that Way Tagged With: and Save Our Lives, Brain, Change, Control Markets, Implicit Bias, Mind, The Hidden Brain: How Our Unconscious Minds Elect Presidents, Wage Wars

Can You Muscle Your Way to Change?

February 12, 2016 by Joycelyn Campbell Leave a Comment

 

choice muscle3

Changing the status quo isn’t easy. The unconscious part of your brain, which might be said to be allergic to change, is way ahead of the conscious part, especially in familiar situations. It’s built to predict what’s likely to happen next, construct multiple response scenarios, and initiate the response it considers the most effective—not the response you consider most effective.

That’s why habits seem to have so much power over us. They are very familiar to your unconscious, which bases its predictions and responses on previous experience. You may want to have a salad for lunch, but if you’ve been having burgers and fries on a regular basis, your brain is going to “choose” the burgers and fries. You may want to take a walk in the morning before going to work, but if you’re in the habit of spending that time with an extra cup of coffee and the newspaper, that’s what your brain is programmed to “choose” for you.

The part of your brain that can image you making—or having made—a different choice is not the part of your brain that makes choices.

The unconscious part of your brain is only interested in making a different choice if your immediate survival appears to be threatened. Your unconscious doesn’t engage in long-term planning or prediction. So even though both replacing burgers and fries with a salad and replacing sitting and reading the newspaper with half an hour of walking might increase your long-term health and well-being, those changes have no impact on your immediate survival.

Besides, you might not enjoy the salad as much as you enjoy the burger and fries—at least at first—and you might not enjoy trading the extra cup of coffee for going outside to take a walk—especially if the weather isn’t all that great, you’re tired, or you woke up late. The unconscious part of your brain wants to pacify you. And if you start paying attention, you’ll discover that you’re often all too willing to be pacified.

It requires very little energy on the part of your brain to get you to do what you’ve done before. But it does require energy for your brain to get you to do something different. So if you do indeed want to change your behavior, you need to persuade the unconscious part of your brain to get with your program instead of continuing with its program.

You might think strengthening your willpower or self-control would be a good strategy for changing your behavior. Perhaps you can muscle your way through. It’s true that willpower might be effective when your motivation is high when you’re first trying to start or change a habit. Motivation is often higher, for example, at the beginning of a new year when we attempt to implement resolutions. But willpower is a fickle and easily exhausted resource, as is self-control. They both draw from the same well—conscious attention.

The Will Is Capricious and Temperamental*

You can’t count on having enough willpower or self-control available when you want or need it. If you’re anxious or stressed, tired, ill, distracted, in an unfamiliar environment, have been trying to solve a difficult problem, or are in love, your conscious attention is likely to be depleted to a greater or lesser extent.

And when you repeatedly try to start or change a habit (make a different choice) and fail, you end up worse off than you were before. That’s because you’re likely to use your lack of success as evidence that there’s something wrong with you. Perhaps you have less willpower or self-control than other people. Or maybe you’re sabotaging yourself. Or you don’t really want to change.

The bottom line is that you think the problem is you rather than the method you’re employing. Maybe you keep trying or maybe you give up. In either case, over time you persuade your brain not to take you seriously when you set out to change your behavior. And so the status quo becomes even more entrenched.

If you want to master the art and science of change, you need to learn how to use your brain to change the status quo instead of going with the flow and allowing your brain to maintain it.

*Cordelia Fine


Note: This is the second in a series of posts. To follow the thread, select the category Making Different Choices in the box in the sidebar under Explore.

Filed Under: Brain, Choice, Consciousness, Making Different Choices, Unconscious Tagged With: Brain, Change, Mind, Self-Control, Willpower

On Radical Change

November 20, 2015 by Joycelyn Campbell Leave a Comment

60s

To a great extent, the term radical was co-opted by the 60s. That decade represents many of my formative years, so the word has a particular connotation for me it may or may not have for you. In the 60s, being radical meant being politically extreme. It meant hippies, student activists, anarchy; civil rights, feminism, black power; free love, free speech, free school; the Black Panthers, the Weather Underground, the Yippies; sit-ins, demands, protests, the burning of draft cards and bras.

It meant upheaval and disruption on a massive scale—an attempt to change political, economic, and social structures at their fundamental levels. In fact one definition of a radical is: one who advocates fundamental or revolutionary changes in current practices, conditions, or institutions.

With or without the subtext of the 60s, radical is often used interchangeably with extreme. It’s interesting that we currently refer to radical Islam and Muslim extremists but Christian fundamentalists when we mean essentially the same thing in both cases. The word originates from the Latin radicalis, “of, or having, roots.” So radical refers to something fundamental, while radical change refers to change at a fundamental level, i.e., extreme change.

Radical activists in the 60s wanted extreme change, and they wanted it now. Other radical or extremist groups have wanted the same thing. There are all kinds of disruptive events and activities that may lead to social upheaval, just as there are all kinds of disruptive events and activities that may lead to personal upheaval. But upheaval isn’t synonymous with radical change. If you have any doubt about that, consider the uneven record of successes of the 60s activists.

If you want to make fundamental changes—socially or personally—you have to change mental models. And there is no short-cut for doing that. Changing mental models requires commitment, repetition, and persistence. It takes time.

People are looking for short-cuts, though, which is one of the things that’s so appealing about movements, charismatic speakers, advertising, political jingoism, and quick-fix self-help concepts. We’re exposed to these things every day, just as we’re exposed every day to things that could make us sick. Someone with a weak immune system will be more susceptible to germs and viruses than someone with a strong immune system. In the same way, if we don’t have a sense of who we are fundamentally and what we’re up to in life, we’re more susceptible to whatever comes along that promises to help us figure it out—and get it—pronto!

So I assert that taking the time to identify what we really want in our lives is perhaps the most radical act we can take. It’s radical because it can change us fundamentally by allowing us to determine and create consistently meaningful and satisfying lives on our own terms. If we’re living meaningful and satisfying lives, whether the going is easy or rough, we’re much less susceptible to snake-oil salesmen, politicians, or movements of any sort because we aren’t looking for meaning or salvation out there.

In order to effect radical change in the world, we need to take radical action on our own behalf. Being clear about what we want infuses us with a sense of purpose. And that sense of purpose is what keeps us focused on getting and maintaining the things that truly matter instead of wasting time on ineffective, trivial, destructive, or self-destructive pursuits. As members of the human race, each of us contributes, in large ways or small, to what doesn’t work in the world simply because of the way our brains are wired. However, it’s entirely possible to decrease our contribution to what doesn’t work and increase our contribution to what does work.

It’s entirely possible to be a catalyst for radical change in our own lives and in the lives of others. Identifying what we want and going after it is the most effective way to make a difference—on a fundamental level—not just in our own lives, but in the wider world, as well.

Filed Under: Finding What You Want, Living, Meaning, Purpose Tagged With: 1960s, Activism, Change, Radicalism

2 Prerequisites for Change

June 24, 2015 by Joycelyn Campbell 3 Comments

changeThe Farther to Go! program is all about change-making. Change is what we want and what we struggle with because many of the things we’ve tried simply don’t work.

On the way to creating and developing Farther to Go!, I focused first on information about how the brain and mind actually function, which involved debunking quite a bit of conventional wisdom. Then I attempted to incorporate effective tools that had a proven track record and were based on what is now understood and widely accepted about the brain and the mind.

It didn’t take long before I recognized that something significant was missing. I could offer reams of information—and, believe me, I have reams of information to offer—and all the tools in the world, but by themselves information and tools don’t automatically result in change.

Direction!

I discovered that people don’t know what they want. Not only that, they often don’t even know how to ask or answer the question.  It’s hard to commit to, and follow through on, a path of action if you don’t know why you’re taking it.

Since the unconscious part of our brain (System 1) is focused on maintaining the status quo, you might say it’s allergic to change. So our path of least resistance is to keep on doing what we’ve been doing. Information and tools can tell us exactly what to do in order to get something different, but first we need to know what it is we really want.

That requires some prolonged dialogue, so to speak, between System 2 (the conscious part of the brain) and System 1 (the unconscious) to identify the things that matter most to us at this particular point in our lives. These are what I call Big Picture Wants. They provide the direction; the information and tools provide the navigation.

Not too long ago, I realized that I was missing another very significant piece of the change process.

Urgency!

System 1 (the unconscious) is powerful and compelling. Think of it as an extremely high-speed processor that keeps you humming along in your well-worn rut. You may know where you want to go, and you may have the information and the tools to help you get there, but still you may find yourself treading water or even falling back into your rut.

We need a force that is as compelling and powerful as System 1 if we want to counteract it. That force is a sense of urgency. Urgency propels us forward in spite of obstacles, delays, diversions, distractions, and the influences of System 1. When we have a sense of urgency, quitting or standing still just isn’t an option. Instead of being wasted on activities like second-guessing or weighing pros and cons, all of our energy goes into taking the next step, and the next, and the next after that.

Urgency doesn’t eliminate uncertainty or difficulty, but it diminishes the power those things have over us. When we have both a clear direction and a strong sense of urgency, we simply do what needs to be done—using the best information and the best tools available.

Direction + Urgency

Direction without urgency is a waste of time because it usually leads to giving up in one form or another. Giving up, especially repeatedly, reinforces the belief that we can’t or don’t want to change. And the status quo remains not only undisturbed, but even more entrenched.

Urgency without direction is a waste of energy because it usually results in running off in multiple directions without a plan or goal in mind. Because it, too, is ineffective it also reinforces the belief that trying to change is futile—and possibly also exhausting.

It’s important to bear in mind that urgency—which means crucial, pressing, great, compelling, and top-priority—is not the same thing as anxiety. Many people have varying degrees of anxiety about changes they want to make but have no sense of urgency about making them.

As long as you think you have a choice about whether or not to do something, you’re either unclear or uncommitted—or both. When you have urgency, you don’t exhaust time and energy trying to decide what to do next. You have direction; you know what to do. You can’t necessarily predict the outcome, but the path immediately ahead is clear.

Filed Under: Brain, Clarity, Consciousness, Living, Mind, Unconscious Tagged With: Change, Direction, Urgency

Who We Are

March 21, 2013 by Joycelyn Campbell 1 Comment

OLYMPUS DIGITAL CAMERA

Each time we interact, we change each other’s brains, and each time we respond to a thought or emotion, we change our own.  –Miriam Boleyn-Fitzgerald, Pictures of the Mind

Filed Under: Creating, Living, Meaning Tagged With: Change, Meaning, Miriam Boleyn-Fitzgerald, the Brain

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