Increase Your Productivity by Eliminating Choice

The best way to ensure you will accomplish something is by taking choice out of the equation. As long as you think you have a choice about whether or not to do something, chances are good you won’t do it.

In an article at 99U titled How I Kept a 373-Day Productivity Streak Unbroken, Jamie Todd Rubin talks about his consecutive-day writing streak. He has an even longer streak, though. At the time he wrote the piece, he had written 516 out of the previous 518 days.

Rubin doesn’t talk about choice in his article, nor does he talk about habits. What he says is:

While I didn’t set out to form a routine, I eventually established one which has led to my most prolific year as a writer yet.

How did he do it? He used the principles of I.A.P.: Intention, Attention, and Perseverance.

He decided to challenge his assumptions about the circumstances he needed to have in order to write. He has a day job and a family that includes young children, so large blocks of uninterrupted time were not on the menu. But as a result of questioning his assumptions, he discovered he could get a significant amount of writing done (500 words) in a 20-minute block of time.

So he set an intention to write for at least 20 minutes every day. He knew that would be easier said than done, especially on days when his regular routine was disrupted.

I learned ways to hack my writing streak to cope with the disruptions and still write every day.

He keeps his attention on his intention by deciding ahead of time when to fit his writing in when his day isn’t going to follow a normal routine. On such days, he usually gets his writing done earlier in the day. He also cuts himself some slack while still keeping his routine in place.

In my normal routine, I can usually count on 40 minutes of writing time. On these off-days, I may only be able to count on 10 or 20 minutes.

Rubin has a plan in place for responding to the unexpected, which is the perseverance part of the process. We have to expect the unexpected to occur and figure out ahead of time how we’ll deal with it.

Sometimes, things happen that you can’t plan ahead for. Life gets in the way. I’ll go into a day thinking that it will be routine, and something comes up. Maybe I have to work late at the day job or maybe one of the kids is sick. Whatever it is, in these instances, I haven’t planned ahead and so I can’t necessarily get my writing done early in the day.

Rubin knows that he can usually count on squeezing 10 minutes of writing in, no matter what’s going on. So he makes that his goal instead of 20 or 40 minutes. As he says, the 250 words he can generate in 10 minutes is 250 words he wouldn’t have otherwise. He also keeps several writing projects going, so he can always find something he’s in the mood to work on.

Even so, he sometimes has a day where he doesn’t have an opportunity to do any writing whatsoever.

What happens when the streak inevitably comes to an end? Well, I just start anew. It’s happened once already. I previously had a 140-day streak, and then missed two days in the space of a week. But I got right back on the horse, and haven’t missed a day for 373 days.

Getting back on the horse is what perseverance is all about. It’s how we beat the “ah, screw it” that tempts us when things don’t go according to plan. It isn’t the two missed days that are important. It’s the other 518 days that really matter.

These three steps (intention, attention, perseverance) can be applied to any activity, not just to writing. If you decide ahead of time that you aren’t going to waste time each day choosing whether or not to do it, you’re far more likely to get it done.

Rubin concludes:

There is no question that my sales of both fiction and nonfiction pieces have increased since I started writing every day. Indeed, since the streak began, I’ve sold 18 pieces of fiction or nonfiction, triple that of any previous year.

Although he didn’t initially set out to create a daily writing habit, by setting an intention, finding a way to keep his attention focused on it, and persevering by planning for the unexpected and the failures, that’s exactly what Rubin has done. By taking choice out of the equation, he tripled his writing productivity.