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R Is for Rewards

March 1, 2017 by Joycelyn Campbell Leave a Comment

Your brain enjoys rewards so much that it actually has a whole system devoted to them. The neurotransmitter dopamine—sometimes referred to as the pleasure chemical—is part of the reward system. It’s released both when you experience a reward and when you expect to experience one. As the release of dopamine fills you with feelings of pleasure, your brain associates those feelings with whatever you just did or ingested. It’s called associative conditioning.

That association is the basis of the brain’s reward system, the purpose of which is to ensure your survival by helping you learn and remember the behaviors and substances that are good for you. Many different substances, activities, and behaviors trigger the release of dopamine. Some of them, in addition to food and sex, are:

  • social interactions
  • music
  • generosity
  • scary movies, scary situations, or scary thoughts
  • psychoactive drugs (alcohol, cocaine, heroin, nicotine, etc.)
  • gambling
  • sugar
Your Brain Runs on Rewards

For the most part, your brain’s reward system functions automatically without your conscious intervention. You probably don’t pay a lot of attention to it other than being aware that some things are a lot more pleasurable than others, and of course you want to engage in the behaviors or ingest the substances that are pleasurable.

While you may have no problem thinking of some experiences as rewarding, you might be ambivalent—or worse—about using rewards intentionally to help you modify your own behavior. As a being with a prefrontal cortex, you may think you aren’t susceptible to rewards the way your puppy is. Or you might be under the impression you shouldn’t need to use rewards. You should just be able to make up your mind to do something and then do it.

Maybe you think you don’t—or shouldn’t—need to reward yourself for doing what you want to do or what’s in your own best interest. Maybe you believe knowing what you want to do, why you want to do it, and how to do it is sufficient. You’re an adult. You have self-discipline and self-control. Or you can develop it. Rewards might be OK for young children. Or pets. But you don’t need them.

If that’s where you’re coming from, well, science does not support your position. It turns out all of us are hardwired to be “insatiable wanting machines.” If you don’t learn how to use the brain’s reward system, it will continue having its way with you.

Let’s say you want to begin a new habit. If there are no rewards, or weak rewards, habits are much less likely to take hold. That’s because the basal ganglia, which is the part of the brain that turns repetitive behaviors into habits, depends on having enough dopamine to operate efficiently.

I hand out pages of stickers to the clients in my Goals, Habits & Intentions course. Some people love them and immediately figure out how to use them as rewards. Others hold onto them for weeks, wondering what to do with them. (“Why do I have these?”) Some have no problem connecting awarding themselves a sticker with getting a reward. Others go through the motions without making that connection.

A reward is positive reinforcement. It motivates you to repeat the behavior. In the case of long-term goals, small hits of dopamine encourage you to keep moving forward, so it pays to know where you are headed. And it works better to acknowledge and celebrate each small accomplishment along the way (often a sticker will do) than to wait for one big jolt of dopamine at the end (an entire spa day).

Benefits Are Not Rewards

If there were no benefit to you for embarking on a particular course of action, there would be no point in doing it. Benefits answer the question of why you want to do something. So it’s useful to clearly identify all the benefits that would—or could—accrue if you accomplish what you set out to do. But you identify benefits via the conscious part of your brain, and rewards are processed by the unconscious.

Celebrations Are Not Rewards

In behavior-change terms, a celebration is an impromptu acknowledgement of something you’ve accomplished. The difference between a reward and a celebration is in how you use it, not what it is. In order for something to be effective as a reward, you need to crave it. That’s because dopamine is triggered by the expectation of a reward. So in order for you—and your brain—to crave a reward:

  1. The reward needs to be something you really want (enjoy).
  2. The reward needs to be identified ahead of time: what exactly will you get when you complete or accomplish the thing you set out to do?
  3. You also need to follow through and actually give yourself the reward. (You might not think this needs to be stated, but it does.)
Using Rewards = Using Your Brain

You may believe that accomplishment should be its own reward, but your brain doesn’t see it that way—and it’s the way your brain sees it, not the way you do, that matters. Sure some activities and accomplishments are intrinsically rewarding, but that’s not the case for all activities. Rewards help your brain help you accomplish the things you set out to do and turn desirable behaviors into habits.

Because your brain’s reward system operates with or without your participation, you can develop habits you don’t want to have that may be extremely difficult to change or stop. And while the conscious part of the brain is certainly better at many things than the unconscious part of the brain is, the reverse is also true. When it comes to modifying behavior, the smartest thing the conscious part of the brain can do is recognize the value of the reward system—and learn how to use it effectively.


Part of the series A-Z: An Alphabet of Change.

Filed Under: Alphabet of Change, Brain, Habit, Unconscious, Wired that Way Tagged With: Brain, Brain's Reward System, Change, Dopamine, Goals, Habits, Mind, Rewards

P Is for Perseverance

February 15, 2017 by Joycelyn Campbell Leave a Comment

A common explanation for the failure to accomplish something, reach a goal, or change a habit is a lack of willpower (or self-control). If only you had more willpower you could resist temptation, whatever form it might take: a piece of chocolate cake, binge-watching a favorite TV show, surfing the internet, adding unnecessary items to your wardrobe, or even just staying up late when you have an important meeting in the morning.

Willpower is trying very hard not to do something you want to do very much. —John Ortberg

It seems like common sense that if you had the ability to say no in the face of temptation, you wouldn’t be in whatever pickle you might be in.

And there’s a bit of truth underlying that belief. Willpower can be both useful and powerful. And yes, some people appear to have more willpower, at least in some situations, than other people. But willpower is an unreliable resource that can be easily exhausted. You can benefit from developing more of it, but it’s not the most effective tool in the behavior-change box.

Don’t Crash and Burn

When you’re bursting with willpower, you feel like you’re faster than a speeding bullet, more powerful than a locomotive, able to leap tall buildings in a single bound. It feels great in the moment, but the moment doesn’t last. You may find yourself burning out before you get very far and end up abandoning your entire project. If at first you don’t succeed, you might decide it’s not meant to be or not worth the effort. Why bother? Just go with the flow. Or you might chalk it up to being weak, not wanting it enough, or lacking discipline.

It’s important to remember that the unconscious part of your brain has a bias for immediate gratification, which means you do, too. So after the initial burst of energy is gone it’s natural to find yourself distracted, derailed, or maybe even down for the count.

Worse, you may think what happened means something about you or your ability to follow through, which is kind of a self-fulfilling prophecy because multiple failed attempts actually train your brain to not take you seriously. That means your next attempt will be even harder to follow through with than the last one was.

If  you recall the story of The Tortoise and the Hare from Aesop’s Fables, you’ll remember the moral of that adventure was slow and steady wins the race.

You could compare the unconscious part of your brain, which is extremely fast and processes 11 million bits of information at a time, to the hare. The conscious part of your brain, which is responsible for exerting willpower and self-control among other things, is like the tortoise. It’s much slower and more deliberate, and it processes only 40 bits of information at a time.

Change the Default

Repetition and perseverance, not willpower and self-control, are the keys to changing your behavior and accomplishing your goals. Repetition means doing the same thing over and over again until it becomes your brain’s default response. Perseverance means steadily moving toward your desired outcome regardless of setbacks or obstacles, adjusting course as you go, and taking in at least some of the scenery. Just keep moving at a steady pace until you get where you want to go.

You don’t need to chastise yourself if you get off track. You don’t need to make up excuses. All you have to do is pick up where you left off and keep going.

If at first you don’t succeed, try, try, try again. —William E. Hickson

It’s amazing how much time and mental effort we put into berating ourselves or trying to figure out what’s wrong with us when we don’t behave according to our own expectations when, much of the time, it’s simply due to the way we’re wired. It would be far more effective to recognize that until we convince it otherwise, our brain is going to keep on correcting us back to our previous path. So falling off the horse is just part of the process. The important thing is to get back up there.

Perseverance isn’t the same as dogged persistence. Sometimes there’s a good reason to stop attempting to do something or at least reassess. On the one hand, you’re more likely to persevere if you’re committed to what you’re trying to accomplish and clear about your desired outcome. On the other hand, that commitment and clarity can help you recognize you aren’t really headed where you want to go—or maybe that you’ve bitten off too big a chunk and need to scale back.

If you want to make any change to your status quo, you have to convince your brain to go along with the plan, and that won’t happen overnight. Getting your brain to accept a change in the status quo as the new normal, for example, requires changing your mental model. That’s probably going to take a lot more perseverance than you’d like or that you expect. You might be tempted to give up when the results don’t come quickly, but that would be a mistake.

Perseverance isn’t flashy or sexy or stylish. It’s often linked with discipline and endurance and sounds like something that’s good for you or that builds character. But it’s the key to creating sustained change. And if you develop the habit of perseverance, you can still use willpower but you won’t need to rely on it to power yourself through. That means your brain will be working for you, rather than against you.

In the realm of ideas everything depends on enthusiasm… in the real world all rests on perseverance. —Johann Wolfgang von Goethe

That’s why I call perseverance magic!


Part of the series A-Z: An Alphabet of Change.

Filed Under: Alphabet of Change, Brain, Clarity, Mind, Unconscious, Wired that Way Tagged With: Change, Goal, Habit, Perseverance, Repetition, Willpower

K Is for Know-How

January 11, 2017 by Joycelyn Campbell Leave a Comment

Knowledge and know-how have a lot in common, but they’re not the same thing. You can read a book, watch a DVD, or listen to a lecture and gain knowledge—maybe even a lot—but that knowledge is theoretical until you actually apply it. Memorizing a camera’s instruction manual, for example, won’t give you the know-how to use your camera effectively, easily, or creatively in a wide range of situations. To be able to do that, you need hands-on experience and practice—the more practice, the better.

You probably know how to do a lot of things you didn’t always know how to do.

  • Drive a car
  • Operate a computer
  • Search the internet
  • Use a smartphone
  • Purchase airline reservations and board a plane
  • Order food in a restaurant
  • Speak in front of a group
  • Assemble furniture using an Allen wrench
  • Knit a scarf

Learning how to do all those things—at least to do them well, with confidence, or in some cases, safely—involves actually doing them, not just knowing what to do or how to do it. Drivers’ education, when I took it, included both classroom learning and operating a vehicle with an instructor in the passenger seat. A few of my classmates who demonstrated great proficiency in the classroom didn’t do so well on the road. I still remember one of a series of near-misses with Susan N. behind the wheel. Our instructor frantically gestured for her to pull the car over and park it, after which he got out and strode up and down the sidewalk for several minutes, repeatedly rubbing his hands over his face.

And if you think you can sit right down and knit a scarf using, say, the garter stitch (a relatively easy knitting project), after having watched someone else do it or reading the pattern instructions, you’re in for a surprise when you try manipulating the yarn and needles for the first time.

Getting to Carnegie Hall

We expect that in learning how to do something that involves a procedure, a sequence, or the use of tools or equipment we will need to practice doing it in order to master the activity. In fact, we expect to spend the majority of our learning time not on theory, but on practice.

But we don’t approach changing our behavior the same way. We seem to think that having knowledge or information is enough—or more accurately, should be enough. When it turns out not to be, we don’t rethink our approach or beliefs. We decide there’s something wrong, either with the knowledge and information or with us.

I think one of the reasons for this is that we don’t recognize that the same mechanism of action is involved in almost all behavior change. So putting the practice time in will eventually pay off not just in one area, but in many areas. It’s similar to learning how to play the piano. Mastering playing the piano doesn’t just give you the ability to play one song or one type of music. Yes, playing improvisational jazz is different from playing classical sonatas, but the underlying mechanism of action is the same. The piano skills you develop are transferable.

Theory and Practice

Mastering the art and science of change involves both theory and practice, too. In the realm of theory, you need to understand some things about the brain, including:

  • The difference between System 1 (the unconscious) and System 2 (consciousness)
  • Why your brain keeps “correcting” you back to your old way of doing things
  • How your brain creates habits, with or without your participation

You also need to know how to make use of the way your brain is wired or how to work around it when you need to. That involves developing various tools, including:

  • Setting goals and following through on them
  • Keeping your attention focused on your intentions
  • Making use of rewards to activate memory and learning circuits

That’s a lot of information to absorb. It’s a lot of knowledge to process. But it’s not enough.

Even if you know everything there is to know about how the brain works in regard to behavior, and even if you understand the reasons for and the absolute best ways to use goals, habits, intentions, and rewards, if you don’t engage in regular and deliberate practice, you won’t be able to master the art and science of change.

When clients begin my Goals, Habits & Intentions course, I always tell them the most valuable thing they’ll get from the course is coming face-to-face with how they get in their own way. If you really want to master behavior change, you need to develop the kind of self-awareness you can only get when you’re in the midst of trying to change something. For example:

  • How do you respond to feedback?
  • What do you do when faced with obstacles, delays, and distractions?
  • What beliefs and assumptions do you have about yourself and the way the world works that you don’t know you have?

Regular and deliberate practice is the only way to fully grasp the tools and make them your own. Regular and deliberate practice combined with knowledge and information helps you develop the know-how to master making the changes you want to make in your life and to help others do the same.

Change is not easy. It takes a lot longer than you think it will or than you want it to. It can be messy and discouraging, too. In his book Mastery, George Leonard says:

To take the master’s journey, you have to practice diligently, striving to hone your skills, to attain new levels of competence. But while doing so—and this is the inexorable fact of the journey—you also have to be willing to spend most of your time on a plateau, to keep practicing even when you seem to be getting nowhere.

That’s the challenge. But once you really get the hang of it—once you develop the know-how—you’ll have it for the rest of your life.


Part of the series A-Z: An Alphabet of Change.

Filed Under: Alphabet of Change, Brain, Habit, Learning, Wired that Way Tagged With: Brain, Change, Know-How, Knowledge, Mastery, Practice

Benefits, Celebrations, and Rewards

August 10, 2016 by Joycelyn Campbell Leave a Comment

goldstar

Your brain is wired for survival—survival, that is, in the rough and tumble world of the savanna your ancestors roamed 2.5 million years ago. Part of the wiring for survival includes the reward pathway, the purpose of which is to help you remember and repeat activities that are good for you and remember and avoid activities that are bad—possibly even deadly.

Every cell in our brains—every moment of our mental lives—is intimately connected to entire history of life on this planet. —Ferris Jabr, Scientific American

As a case in point, the reward pathway is even older than we are; it evolved in worms and flies about a billion years ago.

Your brain’s reward system operates with or without your participation, which is why you can develop habits you don’t want to have that may be extremely difficult to change or stop. The most effective way to alter those habits, or any behavior you would like to change, is to make use of the reward system.

But maybe you think you don’t—or shouldn’t—need to reward yourself for doing what you want to do or what’s in your own best interest. Maybe you believe knowing what you want to do, why you want to do it, and how to do it is sufficient. You’re an adult, right? You have self-discipline and self-control. Or you can develop it. Rewards might be OK for young children. Or pets. But you don’t need them.

If that’s where you’re coming from, well, science does not support your position. It turns out all of us are hardwired to be “insatiable wanting machines.” If we don’t learn how to use the brain’s reward system, it will continue using us.

Gold Stars

I hand out a page of stickers to the clients in my Goals, Habits & Intentions course, and the reactions are always interesting. Some people love them and immediately figure out how to use them as rewards. Others hold onto them for weeks, wondering what to do with them. (“Why do I have these?”) Some have no problem connecting awarding themselves a sticker with getting a reward. Others go through the motions without making that connection.

Stars and stickers are obviously only one type of reward, but they’re easy to get and use and can provide a strong visual reinforcement, as I recently rediscovered.

There are four things I do early in the day and again near the end of the day. I can’t turn them into a routine for various reasons, so that’s not an option. They’re all things I want to do. No one told me I have to or should do them. But in the moment, at any given time, the unconscious part of the brain, which is focused on immediate gratification, can almost always find something more interesting or enjoyable for me to do.

I noticed that a lot of my self-talk was taken up with prevaricating about doing one or more of the four things. Should I do it now or later? OK, I’ll do it after [fill in the blank]. And as the day progressed, it would get easier and easier to not do something and then rationalize as to why that was acceptable. I was using a lot of conscious attention and getting mediocre results. Although I was doing these four things twice a day most of the time, I don’t want to do them most of the time. I want to do them all of the time.

Knowing what I know about how the brain works, I mentally slapped myself upside the head and got out a sheet of small but sparkly gold stars. I decided I would reward myself with one gold star after completing the four things in the morning and a second gold star when I completed them again at the end of the day. I apply the stickers to the small wall calendar in my bathroom where I also keep track of how much walking I do each day.

Instituting the gold star system has had two significant results:

  1. I have had zero incompletions, meaning I’ve been able to award myself all the gold stars I’ve been eligible to receive.
  2. My self-talk now serves to remind me what I have yet to do before I can get the next gold star. So instead of dithering about whether or not to do it, my self-talk serves to keep me on track.

My brain anticipates the dopamine hit I’m going to get from slapping that sticker on the calendar. And instead of having to make excuses for myself for why I haven’t done something, I get to acknowledge and enjoy the fact that I’m actually doing what I want to do.

Benefits Are Not Rewards

A benefit is something that is advantageous or good. Benefits can be short-term or long-term. They result from actions you take. (Of course, you can also benefit from actions other people take or from fortunate changes in circumstances, but you have no direct control over those things.)

If there were no benefit to you for embarking on a particular course of action (completing a project or goal action plan, changing or starting a habit, or following through on an intention), there would be no point in doing it. Benefits answer the question of why you want to do something. So it’s useful to clearly identify all the benefits that would—or could—accrue if you accomplish what you set out to do.

But a benefit is not a reward. I get a different benefit from each of the four things I do as well as a general well-being type of benefit from doing all of them. One of the four things is a series of stretches that takes five minutes or so. The short-term benefit is I feel good during and after doing them. The long-term benefit is I’m more flexible and have less back and shoulder tension. I have to do the stretches consistently in order to get the long-term benefit. Giving myself a reward each time I do them helps me be consistent.

I already knew what the benefits were before I began using the gold stars, but that kind of knowledge has no impact on the brain’s reward system. Knowing the benefit of doing something takes place in the conscious part of the brain; the reward system operates at the unconscious level of the brain (remember the worms and flies?). The reward system isn’t logical; it’s functional.

Celebrations Aren’t Rewards, Either

In behavior-change terms, a celebration is an impromptu acknowledgement of something you’ve accomplished. The difference between a reward and a celebration is in how you use it, not what it is. In order for something to be effective as a reward, you need to crave it. That’s because dopamine is triggered by the expectation of a reward. So in order for you—and your brain—to crave a reward, the reward needs to be something you really want (enjoy) and it needs to be identified ahead of time. What exactly will you get when you complete or accomplish the thing you set out to do?

I know my reward for doing that series of four things will be another gold star, so my brain pushes me to do what I need to do to get it because it craves it. (Sometimes my brain is a really cheap date.) And the more gold stars I accumulate, the stronger the craving becomes. If I were to spontaneously decide to treat myself to a movie or a glass of wine for earning the maximum number of gold stars in a week, it would be a celebration. If I planned to do it ahead of time, it would be a reward.

Celebrations are great! Go ahead and celebrate your successes and accomplishments. But don’t try to substitute celebrations for rewards because they will not help you train your brain to do what you want it to do. If you have trouble identifying suitable rewards, pay attention to how you celebrate and the treats you give yourself. You may be able to use some of those things as rewards.

The Bottom Line

Benefits, celebrations, and rewards are all rewarding to experience, but they serve different purposes in terms of motivation and incentive when it comes to effecting behavior change. Because the reward system operates at the unconscious level, you can’t simply dismiss it or try to circumvent it. The best course of action is to take advantage of it and work with it. Otherwise, you may be unwittingly reinforcing behaviors you don’t want.

Filed Under: Brain, Consciousness, Habit, Making Different Choices, Mind, Unconscious, Wired that Way Tagged With: Behavior Change, Benefits, Brain's Reward System, Celebrations, Rewards

Upheaval Is Easy;
Sustained Change Is Hard

July 13, 2016 by Joycelyn Campbell Leave a Comment

change

Although we have a fundamental belief in human rationality, which our laws are based upon, the evidence is mounting that we are, as psychologist Dan Ariely says, “predictably irrational.” On the one hand, this explains quite a lot about the way things play out in the wider world. When you recognize how irrational we actually are, you’re less likely to be surprised by the things people do and say and think. On the other hand, if you’re in favor of fairness and justice, the situation is extremely troubling.

The path to correcting society’s most significant ills may need to begin with questioning some of our basic assumptions about human nature.

The Status Quo Is Status Quo

We have a hard time making behavior changes in our own lives, yet we’re often surprised that enacting social change is so frustrating, difficult, and time consuming. But the situation isn’t remotely surprising. Change is difficult and slow because our brain is wired to maintain the status quo, and it is we—people with brains wired to maintain the status quo—who put into place and are then affected by laws and social policies.

One part of our brain (System 2) can see the benefit of change and wants to make changes. The other part of the brain (System 1) actively resists change. The part of the brain that can see the benefit of change is slow, lazy, and easily depleted. Much of the time it’s offline. The part of the brain that resists change is fast, vast, and always on. When System 2 is depleted, we revert to operating not logically and rationally, but on autopilot.

Furthermore, laws and social policies are based on the idea that people are rational actors, who respond to incentives in straightforward ways. We believe that education, awareness, and clearly defined negative consequences are effective strategies. This is a very logical position to take. It’s also one of the reason why our laws and policies don’t work the way we expect them to work.

Many of our social institutions—and laws in particular—implicitly assume that human actions are largely the product of conscious knowledge and intention. We believe that all we need for a law-abiding society is to let people know what is right and what is wrong, and everything will follow from there. Sure, we make exceptions for people with grave mental disorders, but we assume most human behavior is conscious and intentional. Even when we acknowledge the power of unconscious influence, we believe it can be overcome by willpower or education.—Shankar Vedantam, The Hidden Brain

The hidden brain, as Shankar Vedantam refers to System 1, doesn’t operate logically or rationally. It isn’t necessarily up to the same thing the conscious part of our brain, System 2, is up to. For example:

  1. System 1 focuses on survival and detecting threats to our survival.
  2. System 1 can’t handle complexity, so it generalizes instead.
  3. System 1 is biased because biases make it easier to decide what we think.
Threat Detection

The brain is, first and foremost, a survival tool, and the way that it has found to be most effective at guaranteeing survival is through the threat and reward response. Put simply, your brain will cause you to move away from threats and move toward rewards. —Dr. David Rock, author of Your Brain at Work

This sounds reasonable and not particularly problematic until you realize that, in additional to actual survival needs (food, water, shelter, etc.) and actual physical threats, each of us has personalized our threat-detection system to include situations we have defined as threatening. And once the brain gets the idea that something is a threat, it responds as if it is facing a literal threat to our physical survival.

How logical do you tend to be when you’re facing a threat to your survival?

When the brain is under severe threat, it immediately changes the way it processes information, and starts to prioritize rapid responses. “The normal long pathways through the orbitofrontal cortex, where people evaluate situations in a logical and conscious fashion and [consider] the risks and benefits of different behaviors— that gets short circuited,” says Dr. Eric Hollander, professor of psychiatry at Montefiore/Albert Einstein School of Medicine in New York.  Instead, he says, “You have sensory input right through the sensory [regions] and into the amygdala or limbic system.”

This dramatically alters how we think, since the limbic system is deeply engaged with modulating our emotions.  “The neural networks in the brain that are involved in rational, abstract cognition— essentially, the systems that mediate our most humane and creative thoughts— are very sensitive to emotional states, especially fear.” So when people are terrorized, “Problem solving becomes more categorical, concrete and emotional [and] we become more vulnerable to reactive and short-sighted solutions.” —Maia Szalavitz , neuroscience journalist

When we feel threatened, logic and rationality go offline.

Generalization

Statistical facts don’t come to people naturally. Quite the opposite. Most people understand the world by generalizing personal experiences which are very biased. In the media the “news-worthy” events exaggerate the unusual and put the focus on swift changes. Slow and steady changes in major trends don’t get much attention. Unintentionally, people end-up carrying around a sack of outdated facts that we got in school (including knowledge that often was outdated when acquired in school). —gapminder.org/ignorance

System 1 processes data and information through association. It sees patterns and makes connections, whether or not the patterns and connections actually exist. It is, as Daniel Kahneman (Thinking, Fast and Slow) writes, “radically insensitive to both the quality and quantity of the information that gives rise to impressions and intuitions.” As a result, System 1 accepts anecdotal evidence as being as valid as verified evidence.

Seeing patterns and finding connections makes it easy to come up with sometimes sweeping generalizations.

One example: Person A is similar to Person B in some particular way; therefore, Person B is probably similar to Person A in other ways. Since I know Person A, I now believe I also know and understand Person B. And I see all of the people who share some of these same characteristics as being alike. This leads me to believe I understand more than I do and know more than I know about Person B and other people who bear some similarity to Person B.

Another example: Extrapolating from my own personal experience to assume that everyone thinks the way I think, feels the way I feel, or would respond the way I respond.

Generalizing can be useful when we need to make quick assessments. But it’s a lazy way of thinking that can be dangerous when used in important or critical situations.

It’s easy to find examples of generalizing in the opinions we have and the alliances we form around hot-button social topics such as climate change, GMOs, vaccines, immigration, and Planned Parenthood. It can also be seen in how people line up in the pro- or anti-science camps.

When we generalize, we make assumptions and draw conclusions from limited data or evidence.

Implicit Biases

Critical thinking doesn’t come naturally. Since we need to make all kinds of assessments and decisions in the course of our lives—and since the part of the brain that can think critically is often offline—we use mental shortcuts instead of thinking most things through.

[Implicit] biases, which encompass both favorable and unfavorable assessments, are activated involuntarily and without an individual’s awareness or intentional control. Residing deep in the subconscious, these biases are different from known biases that individuals may choose to conceal for the purposes of social and/or political correctness. Rather, implicit biases are not accessible through introspection.

The implicit associations we harbor in our subconscious cause us to have feelings and attitudes about other people based on characteristics such as race, ethnicity, age, and appearance.  These associations develop over the course of a lifetime beginning at a very early age through exposure to direct and indirect messages. In addition to early life experiences, the media and news programming are often-cited origins of implicit associations.

A Few Key Characteristics of Implicit Biases

Implicit biases are pervasive. Everyone possesses them, even people with avowed commitments to impartiality such as judges.

Implicit and explicit biases are related but distinct mental constructs.They are not mutually exclusive and may even reinforce each other.

The implicit associations we hold do not necessarily align with our declared beliefs or even reflect stances we would explicitly endorse.

We generally tend to hold implicit biases that favor our own ingroup, though research has shown that we can still hold implicit biases against our ingroup.

Implicit biases are malleable. Our brains are incredibly complex, and the implicit associations that we have formed can be gradually unlearned through a variety of debiasing techniques.

Source: kirwaninstitute.osu.edu. Note: Harvard University has developed an implicit association test that is available online so you can test yourself for your own hidden biases.

Now What?

Change is hard because of the way we’re wired. If we can come to terms with the fact that we operate less rationally than we think we do, we might be able to create or modify laws and public policies to be more effective for more people.

Things to remember:

  • System 1’s agenda is to maintain the status quo, so most of the time that’s our agenda and everyone else’s, too. If it’s difficult for us to make personal changes, imagine how difficult it is to make changes that involve large groups of people—or to change other peoples’ minds.
  • System 1 is primarily a threat-detector. When we feel threatened, we are not going to be thinking or behaving logically, and we should expect the same to be true of others. People who feel threatened are easier to manipulate, and they may take actions that are not in their own best interest.
  • We generalize because System 1 doesn’t handle complexity well. Generalizing leads to a feeling of cognitive ease because we think we know more than we do and understand more than we do. That may not be a problem in trivial matters, but it has huge implications when it comes to laws and public policies.
  • We are all at the effect of implicit biases. Because we aren’t directly aware of them, it’s easy for us to deny we have them. That doesn’t make them go away, however. The best thing to do is to pay attention to how we act and react to other people so we can begin to recognize, acknowledge, and eventually neutralize some of these biases.

Making the unconscious conscious is difficult because the central obstacle lies within ourselves. But putting reason ahead of instinct and intuition is also what sets us apart from every other species that has ever lived. Understanding the hidden brain and building safeguards to protect us against its vagaries can help us be more successful in our everyday lives. It can aid us in our battle against threats and help us spend our money more wisely. But it can also do something more important than any of those things: It can make us better people. —Shankar Vedantam, The Hidden Brain

Note: This is a slightly modified version of my 10/16/15 post as a response to recent events not only in the U.S. but around the world.

Filed Under: Beliefs, Brain, Cognitive Biases, Living, Wired that Way Tagged With: and Save Our Lives, Brain, Change, Control Markets, Implicit Bias, Mind, The Hidden Brain: How Our Unconscious Minds Elect Presidents, Wage Wars

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