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How Do Decisions Affect Your Choices?

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choice snooze

Moment-to-moment, the vast majority of the choices you seem to be making are being made for you by the unconscious part of your brain. You do have both the ability and the opportunity to affect your choices, but you may not be making the best use of either.

The terms choice and decision are often used interchangeably, which muddies our understanding of the process of taking one action instead of another. So let’s make a distinction.

A decision is a conclusion you reach after some consideration of a significant issue. It involves thinking or deliberation. That means a decision is a result of a conscious (System 2) process. Some examples are: moving to a new city or staying where you are; keeping your current job or looking for a new one; trying to iron out the problems in your relationship or separating from your partner.

A choice, on the other hand, is more immediate and—at least in the short term—usually less consequential. Choices are generally the result of unconscious (System 1) predictions and responses. Some examples are: selecting from a restaurant menu; determining which movie to see; getting up with the alarm or hitting the snooze button.

Over time, the choices you make add up: to an outcome you want or to an outcome you don’t want. If you hit the snooze button every morning instead of getting up when you need to, you could end up getting to work late often enough that your employer notices. That’s probably not a desirable outcome. If you regularly select healthy meals in restaurants, you could end up maintaining a healthy weight or improving your sense of well-being, either of which is a desirable outcome.

If you don’t have much influence over your moment-to-moment choices, how can you influence them to add up to outcomes you want instead of outcomes you don’t want?

If you want your choices to add up to positive outcomes, you need to clearly identify what those positive outcomes are. Not only do you need to know what outcomes you want, you also need to be clear about why you want those outcomes. Identifying the what and the why requires conscious deliberation, and anything that requires conscious deliberation is energy intensive for your brain.

The decision-making process is sometimes protracted and even painful. For many people, it involves making a list of pros and cons, which is not a particularly effective strategy. Trying to imagine how you will feel if you achieve a specific outcome is also ineffective. There’s plenty of research to indicate that humans are notoriously poor at affective forecasting (being able to predict how we will feel in the future). No matter how much time you invest or how carefully you consider your options, you still can’t guarantee you’ll be happy with the outcome.

That’s why the default response is to throw up one’s hands and give in to following the path of least resistance. It means letting your brain continue choosing for you because it’s just so much easier. Learning how to use your brain to regulate your behavior (choices) definitely does not come naturally or easily.

Given that the unconscious part of your brain is completely capable of making the majority of your choices for you—with no input from you—why bother expending energy and mental effort on decision-making or trying to change your behavior?

The short answer is because you have consciousness. You’re driven to try to change your behavior because you can imagine outcomes other than the ones you have gotten or are likely to get if you continue along the path you’re on. Simply following the path of least resistance may be easy, but it isn’t satisfying and it doesn’t provide you with a sense of meaning.

In order to have a meaningful and satisfying life you need to master the process of changing the status quo.

So…what do you want to change? And why do you want to change it? If you can’t answer those two questions, the how is irrelevant.

Note: This is the third in a series of posts. To follow the thread, select the category Making Different Choices in the box under Explore.

Can You Muscle Your Way to Change?

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choice muscle3

Changing the status quo isn’t easy. The unconscious part of your brain, which might be said to be allergic to change, is way ahead of the conscious part, especially in familiar situations. It’s built to predict what’s likely to happen next, construct multiple response scenarios, and initiate the response it considers the most effective—not the response you consider most effective.

That’s why habits seem to have so much power over us. They are very familiar to your unconscious, which bases its predictions and responses on previous experience. You may want to have a salad for lunch, but if you’ve been having burgers and fries on a regular basis, your brain is going to “choose” the burgers and fries. You may want to take a walk in the morning before going to work, but if you’re in the habit of spending that time with an extra cup of coffee and the newspaper, that’s what your brain is programmed to “choose” for you.

The part of your brain that can image you making—or having made—a different choice is not the part of your brain that makes choices.

The unconscious part of your brain is only interested in making a different choice if your immediate survival appears to be threatened. Your unconscious doesn’t engage in long-term planning or prediction. So even though both replacing burgers and fries with a salad and replacing sitting and reading the newspaper with half an hour of walking might increase your long-term health and well-being, those changes have no impact on your immediate survival.

Besides, you might not enjoy the salad as much as you enjoy the burger and fries—at least at first—and you might not enjoy trading the extra cup of coffee for going outside to take a walk—especially if the weather isn’t all that great, you’re tired, or you woke up late. The unconscious part of your brain wants to pacify you. And if you start paying attention, you’ll discover that you’re often all too willing to be pacified.

It requires very little energy on the part of your brain to get you to do what you’ve done before. But it does require energy for your brain to get you to do something different. So if you do indeed want to change your behavior, you need to persuade the unconscious part of your brain to get with your program instead of continuing with its program.

You might think strengthening your willpower or self-control would be a good strategy for changing your behavior. Perhaps you can muscle your way through. It’s true that willpower might be effective when your motivation is high when you’re first trying to start or change a habit. Motivation is often higher, for example, at the beginning of a new year when we attempt to implement resolutions. But willpower is a fickle and easily exhausted resource, as is self-control. They both draw from the same well—conscious attention.

The Will Is Capricious and Temperamental*

You can’t count on having enough willpower or self-control available when you want or need it. If you’re anxious or stressed, tired, ill, distracted, in an unfamiliar environment, have been trying to solve a difficult problem, or are in love, your conscious attention is likely to be depleted to a greater or lesser extent.

And when you repeatedly try to start or change a habit (make a different choice) and fail, you end up worse off than you were before. That’s because you’re likely to use your lack of success as evidence that there’s something wrong with you. Perhaps you have less willpower or self-control than other people. Or maybe you’re sabotaging yourself. Or you don’t really want to change.

The bottom line is that you think the problem is you rather than the method you’re employing. Maybe you keep trying or maybe you give up. In either case, over time you persuade your brain not to take you seriously when you set out to change your behavior. And so the status quo becomes even more entrenched.

If you want to master the art and science of change, you need to learn how to use your brain to change the status quo instead of going with the flow and allowing your brain to maintain it.

*Cordelia Fine

Note: This is the second in a series of posts. To follow the thread, select the category Making Different Choices in the box in the sidebar under Explore.

Do You “Just” Need to Make Different Choices?

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choice doors

A comment I often hear from people who are dissatisfied with some aspect of their lives is that they just need to make different choices. On the one hand, it seems like a no-brainer, right? And at least it acknowledges we have a degree of responsibility for the situations we find ourselves in.

It also sounds relatively straightforward: if you want a different outcome, make a different choice. But since making a different choice is anything but simple or straightforward, this isn’t an effective strategy. Unfortunately, the fact that it’s ineffective doesn’t stop people from believing it’s true.

Having choices—or believing that we do—gives us the illusion of having freedom.

But the illusion of freedom is not the same as actual freedom.

Would you rather have something that really matters to you or would you rather have the freedom to not have it? If you equate choice with freedom, you’re likely to opt for holding onto the freedom to not have what you really want. This is an even more obviously ineffective strategy, but it’s a seductive one and our culture is deeply mired in it.

Let’s break it down. Imagine there’s something you want: a highly desirable outcome that really matters to you.

  • Would you rather have the highly desirable outcome that really matters to you?
  • Or would you rather have the option to not do what you need to do to create that outcome (in other words, the freedom to not have it)?

Why would anyone in their right mind “choose” to not do the things they need to do in order to achieve an outcome that is highly desirable to them? That would seem counterproductive at the very least.

You Are Certainly Not the Boss of Your Brain*

The unconscious part of your brain, which has no interest in your highly desirable outcome, is invested in maintaining the status quo. When you “choose” not to do whatever you need to do to achieve that outcome, you end up reinforcing the status quo instead of getting closer to what you want. In fact, no actual choice is involved in maintaining the status quo.

It takes no effort or awareness or intention on your part to continue doing what you’ve always done. The unconscious part of your brain can have you continue doing what you’ve been doing ad infinitum, while you preserve the fiction that you’re consciously choosing to continue doing those things.

That’s how you end up with the illusion of freedom rather than actual freedom. Actual freedom involves learning how to change the status quo, not giving in to it.

Certainly you have reasons and explanations for why you might “choose” to not do what you intended to do to help you achieve that highly desirable outcome. You didn’t have enough time. You were tired. Something came up that you had to respond to. You just didn’t feel like it. You really wanted to do whatever it was you ended up doing. You’ll make a different choice tomorrow or the next day.

No matter how many times you run through this type of scenario, chances are excellent that you’ll prefer to believe you are actually making choices, even if those choices are clearly not in your own best interest or are the opposite of what you intended to do.

And, counterintuitive as it may seem, believing you have a choice about taking a particular action that would disrupt the status quo decreases the odds you will take it.

When you give up the freedom to not have what you really want—when you allow yourself no choice in regard to taking that action—you begin to change your own status quo. That’s far more powerful, far more freeing, than simply giving in.

Why settle for the illusion of freedom when you can have the real thing?

*Michael Gazzaniga

Note: This is the first in a series of posts. To follow the thread, select the category Making Different Choices in the box in the sidebar under Explore.

Why Aren’t You Constantly Surprised?

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cat surprised

You’ve probably never asked yourself that question, but it’s not as silly as it sounds. Think about it for a minute. How do you explain the fact that you aren’t constantly surprised by the wide variety of events, situations, and reactions you encounter?

The answer to that question also explains why it can’t possibly be true that “you always have a choice.”

Your brain is predictive, rather than reactive.

Until fairly recently, the commonly held belief was that the brain merely reacted to sensations it picked up, primarily from the outside world. The idea was that many of the brain’s neurons were dormant most of the time until they were stimulated by a sight or a sound.

But that is not the case. Neurons are constantly firing, interacting and stimulating each other at various rates. According to Lisa Feldman Barrett, University Distinguished Professor of Psychology at Northeastern University:

This brain activity represents millions of predictions of what you will encounter next in the world, based on your lifetime of past experience.

Your reactions are your body adjusting to the predictions your brain makes based on the state your body was in the last time it was in a similar situation.

Your brain is trying to put together thoughts, feelings, and perceptions so they arrive as needed, not a second afterward.

This activity does not take place at the conscious (System 2) level, but at the unconscious (System 1) level, which processes 11 million bits of information at a time. What you become aware of (thoughts, feelings, impulses, etc.) are the results of this unconscious processing. And you’re only aware of what your brain thinks you need to know, when you need to know it.

Furthermore, according to an article by a trio of neuroscientists published in Frontiers in Psychology:

Your brain generates multiple possible representations of what to expect in the environment. The representation with the smallest prediction error is selected.

However the generation of representations is constrained by what is stored in memory and by the sampling of the environment.

Another way to think about it is that these representations of what to expect are constrained by your mental model (see: Are You Thinking Outside the Box Yet?). Your brain constantly updates your mental model based on the accuracy of its predictions—as well as on its own agenda. Again, this occurs outside your conscious awareness.

Barrett provides this example:

You’re interacting with a friend and, based on context, your brain predicts that she will smile. This prediction drives your motor neurons to move your mouth in advance to smile back, and your movement causes your friend’s brain to issue new predictions and actions, back and forth, in a dance of prediction and action. If predictions are wrong, your brain has mechanisms to correct them and issue new ones.

The unconscious part of the brain is always several steps ahead of the conscious part. As both Barrett and neuroscientist David Eagleman have pointed out, this is what makes activities such as sports possible. If the brain was reactive, rather than predictive, it wouldn’t operate fast enough to enable you to hit a baseball or block a goal.

A merely reactive brain wouldn’t have helped Michael Phelps win his 10th gold medal while swimming blind as a result of his goggles filling with water. All of his previous practice, experience, and knowledge gave his brain a solid basis for predicting what he needed to do in order to win. Pretty amazing.

Because your brain is predictive:

  • You are not constantly surprised.
  • You don’t always have a choice.
  • You are able to engage in activities that require quick and accurate responses.
  • You are capable of learning from your experiences.
  • You don’t have to think about every little thing you do in the course of a day.
  • You find it difficult to change undesirable habits.
  • You may be tricked by various types of illusions.
  • You are unaware of your visual blind spot.

Our primary contact with the world, all this suggests, is via our expectations about what we are about to see or experience. —Andy Clark, philosopher and cognitive scientist, University of Edinburgh

When you are surprised, it’s because your brain encounters unpredictable stimuli: something other than what it expected. Unpredictable stimuli require conscious (System 2) processing. To get a sense of this in action, take note of the occasions when you experience surprise and try to compare your actual experience to the experience your brain might have been expecting.

The fact that you are not, in fact, constantly surprised means that your brain is pretty darn good at making predictions the vast majority of the time.

Uncertainty: Learning to Live with Butterflies

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uncertainty

The unconscious part of our brain abhors ambiguity and uncertainty. And patience is not its middle name. That’s unfortunate.

We work to eliminate as much uncertainty as we can as quickly as possible. But when we eliminate uncertainty, we necessarily eliminate novelty. And novelty is the starting point for creation and innovation. In eliminating uncertainty, we kill our shot at brilliance. We become derivative. All in the name of not having to learn to live with butterflies. —Jonathan Fields

In our haste to return to the illusory state of certainty, we tend to do things like jump to conclusions, accept the first answer or explanation that comes to mind (consistent with our mental model), act prematurely, or immobilize ourselves in endless rounds of rumination. (Rumination feels like problem-solving but it’s the opposite: problem-prolonging, if you will.)

By refusing to allow ourselves to simply observe the discomfort that accompanies ambiguity and uncertainty, we often deny ourselves another experience: the pure joy of the aha! moment when a solution presents itself. That may take an hour or several days—or even longer—but suddenly what was murky and inchoate becomes bright and clear. The path ahead becomes obvious.

I say the solution “presents itself” because although we tend to take credit for coming up with the brilliant idea or flash of insight, the part of our brain we identify with had little to do with it. It’s the unconscious that figured it out and then clued us in.

It’s interesting that the unconscious is equally capable of jumping to quick conclusions and of wrestling with an issue long after we’ve depleted our conscious capacity to think about it. In situations where a wrong conclusion isn’t likely to make a huge difference, jumping to one is probably more efficient. But when the issue or problem or project is bigger, it’s worth letting the unconscious mull it over for a while.

One of the reasons waiting this process out makes us squirm is that we have no control over it. It isn’t going to occur by the force of our will or on our timetable. When we try to make it happen we usually just end up getting in our own way and muddling the process.

Certainty Is Not Clarity

Although we frequently use the terms interchangeably, certainty is not a synonym for clarity.

Certainty itself is an emotional state, not an intellectual one. To create a feeling of certainty, the brain must filter out far more information than it processes. In other words, the more certain you feel, the more likely you are wrong. –Steven Stosny, Ph.D.

There’s a big difference between being unclear—not knowing which step to take—and being uncertain—not knowing what the outcome of taking that step will be. It’s important to distinguish between the two and to be able to recognize whether it’s a lack of clarity or the fear of uncertainty that’s getting in the way.

Certainty is an illusion—a somewhat comforting illusion, but an illusion nevertheless. There’s no way to predict the future, and randomness plays a much bigger role in our lives than we want to believe. So if we wait until we are certain of the outcome of our actions, we’ll never act because the outcome can never be certain. There are no guarantees in life.

The best laid schemes of mice and men often go awry. —Robert Burns

Clarity, unlike certainty, is not an emotional state. It’s a state of mind: unclouded, unobstructed, unambiguous. Clarity isn’t arrived at via a tortuous route. Unfortunately, since the unconscious part of our brain is biased against uncertainty, we are biased against it, too. This is another example of our brain using us instead of the other way around.

What you can do:

  • Practice tolerating uncertainty and not being attached to the outcome by adopting an attitude of curiosity.
  • Learn to distinguish between being unclear (not knowing which step to take) and being uncertain (not knowing what the outcome of taking that step will be).

It isn’t easy, but rather than trying to get back to comfortable and certain as quickly as possible, we can develop a tolerance for the discomfort. We can even learn to appreciate the uncertainty and the opportunity it presents for novelty. Whatever is on the other side of our current distress may be unimaginable to us now, but it could be brilliant. Why take the chance of missing out on something brilliant just to avoid feeling a little uncomfortable?

Additional reading: 12 Signs that You Lack Clarity

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