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Habits: Eating the Entire Bag of Potato Chips

August 24, 2016 by Joycelyn Campbell Leave a Comment

potato chips

A couple of years ago, I noticed that instead of following the same route (taking the same streets) to and from a particular grocery store, my habitual route was somewhat circular. After paying attention a few times, I realized that the route I’d ended up with involved more right turns than left turns, which meant it was ever so slightly faster. (If you know me, you know even the illusion of faster matters.)

A habit is a recurring, often unconscious pattern of behavior that is acquired through frequent repetition. Habits are acquired or learned over time. You can suddenly discover, as I did, that you have a habit you weren’t even aware of.

I may have consciously thought about making that initial right turn a few times at first, but I never think about it now. I’m satisfied with this habit, so I have no need to think about it unless I encounter an obstacle along the path. Goals, which I wrote about the value of last week, require ongoing System 2 intention from beginning to end. You’d be hard-pressed to complete a goal while your mind is otherwise occupied.

But habits only require System 2 attention until System 1 takes them over. That means that once a behavior or routine becomes a habit, it is initiated by your unconscious (System 1), usually as a result of something in the environment—a cue or a trigger. Your response is automatic rather than intentional or volitional.

Some other examples of habits are:

  • playing an instrument, if you’re trained
  • raiding the refrigerator in the evening
  • brushing your teeth before going to bed
  • biting your nails
  • eating the entire bag of potato chips every time
  • checking your email first thing in the morning

The word “habit” often elicits another word: “bad.” If you think of habits as bad—or as just something inconsequential that you do—you’ll have a harder time creating the habits you want to have.

Habits Are Immune to Your Opinion

Good habits, bad habits, they’re all the same to your brain. It doesn’t care what you think of your habits. All it cares about it is being efficient. Do anything often enough and it will become a habit. And habits, by their nature, are hard to change. Trying to exert willpower, using positive thinking, engaging in deep soul searching, or looking for the underlying cause of a habit are all fruitless endeavors. Unfortunately, you can’t have a heart-to-heart with your basal ganglia.

Your brain creates behavioral habits, with or without your conscious participation, in order to operate more efficiently. It chunks repetitive behaviors and turns the chunks over to the basal ganglia so you don’t have to waste your precious and limited System 2 attention on them. Habits are an energy-saving device.

The unconscious part of your brain (System 1) has one imperative, which is survival. However, it is only concerned with the short term: get out of the way of that bus right now! The fact that eating an entire bag of potato chips every time may have long-term negative consequences for your survival is of no concern to System 1. Up till now, eating the entire bag of potato chips has worked out fine. You’re still here. The status quo is status quo.

Maybe your cholesterol is becoming a growing concern. Well that’s conceptual; there’s no immediate crisis. Acknowledging and evaluating information about your cholesterol and deciding whether or not to change your diet requires System 2 attention. And then actually changing your diet requires more System 2 attention. In the meantime, System 1 continues running it’s program—in this case your habit of eating the entire bag of potato chips each time.

You think, What’s wrong with me? I know better. Or worse, and even less productive: I must be trying to sabotage myself. But the fact that you have information or that you know better has no direct or immediate bearing on your habit, which runs automatically whenever it is cued or triggered.

We experience this confounding situation over and over again because we tend to assume that behaviors are preceded by conscious intentions. You decide what you’re going to do and then do it. But only some behaviors are preceded by conscious intentions, far fewer than we’d like to believe. Estimates are that from 50% to 80% of what we do every day we do on autopilot, which means without conscious intention or volition.

You may be operating a 4,000 pound vehicle on a busy highway at a speed of 65 miles an hour or more while your mind is somewhere far, far away. This is especially likely to happen if you’re familiar with the route. You don’t need to pay conscious attention to your driving if nothing out of the ordinary occurs. You can zone out and your unconscious will generally get you to your destination just fine.

Your unconscious is doing exactly the same thing once you open the bag of potato chips. It’s getting you to your destination of eating everything in the bag. You don’t need to tell it to do that. But if you want it to not do that, you’re going to have to tell it over and over again until it rewrites the chip-eating program. You’re going to have to practice.

Repetition and Perseverance:
Practice, Practice, Practice

You would expect that the more a musician practices her instrument or the more dishes a chef prepares, the better they will become at doing those things. A musician is unlikely to attain excellence if she only practices when she’s in the mood for it. Skillful musicians develop the habit of practicing regularly whether they’re in the mood for it or not. And they don’t have to be in the mood for it precisely because they’ve developed the habit. They don’t have to waste conscious attention or drain self-control resources by thinking about or deciding each time whether or not to practice.

When a musician shows up onstage to perform a violin solo, her habit of practicing ensures that her fingers know what to do with the violin. Without her habit of practicing, she might still be thinking about becoming a violinist or wishing it were so.

Changing or starting a new habit is no different. A musician or a chef wouldn’t expect to execute with complete skill the very first time. And the best musicians and chefs continue to hone their skills by practicing. So if you want to master not eating the entire bag of potato chips every time instead of just wishing it were so, all you have to do is keep practicing until it becomes automatic.

Filed Under: Choice, Habit, Living, Making Different Choices Tagged With: Autopilot Behavior, Goals, Habits, System 1, System 2

When an Explanation Is the Booby Prize

August 3, 2016 by Joycelyn Campbell Leave a Comment

explanation

Trying to understand why we do the things we do—or fail to do the things we want or intend to do—is a deeply engrained habit of thought. It seems obvious. It feels useful. When our ancestors roamed the savanna, they had a practical reason for trying to determine cause-and-effect explanations for what was going on around them: survival. And there are plenty of domains and situations in modern life where it’s also important to determine cause and effect. On a personal scale, for example:

  • If I don’t shop for groceries, I won’t have any food to eat.
  • If I don’t leave enough space between my car and the one in front of me, and it stops suddenly, I’m likely to run into it.
  • When I eat too much citrus fruit, I get a rash.

Trying to come up with cause-and-effect explanations for our behavior is far less straightforward, but that doesn’t stop us. We think we can figure out why we do—or don’t do—the things we do. But we’ll never have access to all the necessary information since much of our behavior is initiated by the unconscious part of our brain.

We’re also under the illusion that having an explanation will make a difference. In fact having an explanation is so important to us that anything that seems to fit with our pre-existing beliefs will do, whether or not it’s accurate. Most of the time, we won’t be able to come up with a definitive explanation, and even if we did, so what? By itself, understanding something has no direct impact on our behavior.

Searching for an explanation for our behavior is often just a diversion from doing something about it. Sometimes we think we can’t take action until we after we figure out the why of what we’re doing or not doing.  As I said, this habit of thinking feels useful. It has that in common with rumination. Both habits of thought seem like problem-solving but are really mental distractions that keep us stuck.

In truth, when we set out to explain our actions, they are all post hoc explanations using post hoc observations with no access to unconscious processing. Not only that, our left brain fudges things a bit to fit into a makes-sense story. Explanations are all based on what makes it into our consciousness, but actions and the feelings happen before we are consciously aware of them—and most of them are the results of nonconscious processes, which will never make it into the explanations. The reality is that listening to people’s explanations of their actions is interesting—and in the case of politicians, entertaining—but often a waste of time. —Michael Gazzaniga, Professor of Psychology, UC Santa Barbara

Essentially an explanation is a story about how or why something happened or is the way it is. It may be more—or less—accurate, but it’s still a story. And it’s often a story about dysfunction. If we want to effect behavior change, we have to let go of the old story, anyway, and craft a new one. The only way we can make that happen is by focusing on what we’re doing instead of on what we think about what we’re doing.

Filed Under: Habit, Living, Mind, Unconscious Tagged With: Behavior Change, Explanations, Habits of Thought

The Other Problem with
Affective Forecasting

July 27, 2016 by Joycelyn Campbell Leave a Comment

affective forecasting

The year it was published, I purchased a copy of the Best American Non-Required Reading 2004, which included an article written by Jon Gertner for the New York Times titled The Futile Pursuit of Happiness. The article reviewed the work of several psychologists whose work I eventually became familiar with—including Daniel Gilbert, Timothy Wilson, and Daniel Kahneman—in the relatively new field of affective forecasting. I was intrigued enough to copy the article, reread it, and highlight a good portion. From the vantage point of now, I see it was one of the small handful of bread crumbs along the trail to creating Farther to Go!

But I filed the article away, and in the interim between then and 2012, seem to have forgotten about it. Daniel Gilbert’s book Stumbling on Happiness was already a best seller before I came across a copy of it, and I don’t recall connecting the dots between it and the article I’d been so interested in. I’ve recommended the book to numerous people and refer to it in some of my courses in spite of it’s focus on happiness, not because of it.

Don’t Worry; Be Happy

That’s the other problem with affective forecasting (read my previous post, Miswanting). The emphasis is on happiness rather than on satisfaction and meaning. Happiness is an ephemeral emotional state. We’re simply not always going to be happy—and trying to be isn’t even a worthwhile goal.

We are living in an era in which the Happiness Industry invades and permeates society and every unpleasant aspect of life is frowned upon, and dismissed as an unnecessary social ill. Rather than learning to cope with or contemplate certain aspects of life—fear, sadness, loneliness and boredom—we avoid them, gradually removing our ability to tolerate even the most mundane of the difficult aspects of life. —Siobhan Lyons, Philosophy Now

The things that make us happy are not necessarily the things we find satisfying or meaningful. That’s partly because happiness is a function of the unconscious part of the brain (System 1), which is focused on immediate gratification, while satisfaction and meaning are functions of the conscious part (System 2), which is focused on long-term goals and plans. The pursuit of happiness keeps us fixated on ourselves and on gratifying our immediate wants and needs.

Furthermore, because happiness is an ephemeral and transient emotional state, what makes us happy at one point in time isn’t necessarily going to make us happy at another. But because of the way we’re wired, it’s very difficult to recognize and account for that in the moment.

We’re more different from ourselves in different states than we are from another person. —George Loewenstein, Educator and Economist

And maybe a certain amount of something makes us happy, but too much of it makes us sick—literally or figuratively. Too much craft beer, sex, alone time, hanging out with a best friend, tiramisu, dancing, cooking, listening to music, laughing—whatever it is that makes us happy has at least the potential to also make us very unhappy.

To be fair to Daniel Gilbert, he isn’t advocating the relentless pursuit of happiness, either:

If someone offers you a pill that makes you happy 100 percent of the time, you should run fast in the other direction. It’’s not good to feel happy in a dark alley at night. Happiness is a noun, so we think it’s something we can own. But happiness is a place to visit, not a place to live. It’’s like the child’’s idea that if you drive far and fast enough you can get to the horizon—. No, the horizon’’s not a place you get to. —Daniel Gilbert, quoted in The Science of Happiness, Harvard Magazine

However, there is a considerable amount of discussion and debate about how we should approach the subject of happiness. This may be the most useful perspective:

The moments of happiness we enjoy take us by surprise. It is not that we seize them, but that they seize us. —Ashley Montagu, Anthropoligist

Satisfying and Meaningful vs. Happy

One way to bypass the errors we make in affective forecasting is to focus on creating satisfying and meaningful lives rather than happy ones by identifying what we really want. Higher order wants or, as I call them, Big Picture Wants, are abstract but they are neither transient nor ephemeral.

Research indicates that if you aim for satisfying and meaningful, you may get happiness as a byproduct. But if you aim for happiness, you will not get satisfaction and meaning as byproducts. And the people who pursue satisfaction and meaning, even when the going gets tough, report higher overall levels of satisfaction with their lives. Because what is meaningful is less transitory, we have a better chance of achieving and sustaining a meaningful life—and therefore a satisfying one—than we have of achieving and maintaining a happy life.

When we’re oriented to something bigger than we are, and bigger than our immediate wants and needs, we’re less susceptible to the pull of immediate gratification. When we give our big brain (consciousness, System 2) something worthwhile to focus on, we can achieve goals or create things that actually make a difference to ourselves and to others.

Our obsession with happiness may reflect a sense that our lives lack meaning, but pursuing happiness is not the solution. George Loewenstein recommends we invest our resources in the things that will make us happy. I think we’ll be much better off if instead we invest our resources in what makes our lives satisfying and meaningful. That path may be risky and not always easy or pleasurable, but…

If you want a guarantee, buy a toaster. –Clint Eastwood

Filed Under: Beliefs, Choice, Finding What You Want, Happiness, Living, Making Different Choices, Meaning Tagged With: Affective Forecasting, Happiness, Meaning, Meaningful Life, Satisfaction

Upheaval Is Easy;
Sustained Change Is Hard

July 13, 2016 by Joycelyn Campbell Leave a Comment

change

Although we have a fundamental belief in human rationality, which our laws are based upon, the evidence is mounting that we are, as psychologist Dan Ariely says, “predictably irrational.” On the one hand, this explains quite a lot about the way things play out in the wider world. When you recognize how irrational we actually are, you’re less likely to be surprised by the things people do and say and think. On the other hand, if you’re in favor of fairness and justice, the situation is extremely troubling.

The path to correcting society’s most significant ills may need to begin with questioning some of our basic assumptions about human nature.

The Status Quo Is Status Quo

We have a hard time making behavior changes in our own lives, yet we’re often surprised that enacting social change is so frustrating, difficult, and time consuming. But the situation isn’t remotely surprising. Change is difficult and slow because our brain is wired to maintain the status quo, and it is we—people with brains wired to maintain the status quo—who put into place and are then affected by laws and social policies.

One part of our brain (System 2) can see the benefit of change and wants to make changes. The other part of the brain (System 1) actively resists change. The part of the brain that can see the benefit of change is slow, lazy, and easily depleted. Much of the time it’s offline. The part of the brain that resists change is fast, vast, and always on. When System 2 is depleted, we revert to operating not logically and rationally, but on autopilot.

Furthermore, laws and social policies are based on the idea that people are rational actors, who respond to incentives in straightforward ways. We believe that education, awareness, and clearly defined negative consequences are effective strategies. This is a very logical position to take. It’s also one of the reason why our laws and policies don’t work the way we expect them to work.

Many of our social institutions—and laws in particular—implicitly assume that human actions are largely the product of conscious knowledge and intention. We believe that all we need for a law-abiding society is to let people know what is right and what is wrong, and everything will follow from there. Sure, we make exceptions for people with grave mental disorders, but we assume most human behavior is conscious and intentional. Even when we acknowledge the power of unconscious influence, we believe it can be overcome by willpower or education.—Shankar Vedantam, The Hidden Brain

The hidden brain, as Shankar Vedantam refers to System 1, doesn’t operate logically or rationally. It isn’t necessarily up to the same thing the conscious part of our brain, System 2, is up to. For example:

  1. System 1 focuses on survival and detecting threats to our survival.
  2. System 1 can’t handle complexity, so it generalizes instead.
  3. System 1 is biased because biases make it easier to decide what we think.
Threat Detection

The brain is, first and foremost, a survival tool, and the way that it has found to be most effective at guaranteeing survival is through the threat and reward response. Put simply, your brain will cause you to move away from threats and move toward rewards. —Dr. David Rock, author of Your Brain at Work

This sounds reasonable and not particularly problematic until you realize that, in additional to actual survival needs (food, water, shelter, etc.) and actual physical threats, each of us has personalized our threat-detection system to include situations we have defined as threatening. And once the brain gets the idea that something is a threat, it responds as if it is facing a literal threat to our physical survival.

How logical do you tend to be when you’re facing a threat to your survival?

When the brain is under severe threat, it immediately changes the way it processes information, and starts to prioritize rapid responses. “The normal long pathways through the orbitofrontal cortex, where people evaluate situations in a logical and conscious fashion and [consider] the risks and benefits of different behaviors— that gets short circuited,” says Dr. Eric Hollander, professor of psychiatry at Montefiore/Albert Einstein School of Medicine in New York.  Instead, he says, “You have sensory input right through the sensory [regions] and into the amygdala or limbic system.”

This dramatically alters how we think, since the limbic system is deeply engaged with modulating our emotions.  “The neural networks in the brain that are involved in rational, abstract cognition— essentially, the systems that mediate our most humane and creative thoughts— are very sensitive to emotional states, especially fear.” So when people are terrorized, “Problem solving becomes more categorical, concrete and emotional [and] we become more vulnerable to reactive and short-sighted solutions.” —Maia Szalavitz , neuroscience journalist

When we feel threatened, logic and rationality go offline.

Generalization

Statistical facts don’t come to people naturally. Quite the opposite. Most people understand the world by generalizing personal experiences which are very biased. In the media the “news-worthy” events exaggerate the unusual and put the focus on swift changes. Slow and steady changes in major trends don’t get much attention. Unintentionally, people end-up carrying around a sack of outdated facts that we got in school (including knowledge that often was outdated when acquired in school). —gapminder.org/ignorance

System 1 processes data and information through association. It sees patterns and makes connections, whether or not the patterns and connections actually exist. It is, as Daniel Kahneman (Thinking, Fast and Slow) writes, “radically insensitive to both the quality and quantity of the information that gives rise to impressions and intuitions.” As a result, System 1 accepts anecdotal evidence as being as valid as verified evidence.

Seeing patterns and finding connections makes it easy to come up with sometimes sweeping generalizations.

One example: Person A is similar to Person B in some particular way; therefore, Person B is probably similar to Person A in other ways. Since I know Person A, I now believe I also know and understand Person B. And I see all of the people who share some of these same characteristics as being alike. This leads me to believe I understand more than I do and know more than I know about Person B and other people who bear some similarity to Person B.

Another example: Extrapolating from my own personal experience to assume that everyone thinks the way I think, feels the way I feel, or would respond the way I respond.

Generalizing can be useful when we need to make quick assessments. But it’s a lazy way of thinking that can be dangerous when used in important or critical situations.

It’s easy to find examples of generalizing in the opinions we have and the alliances we form around hot-button social topics such as climate change, GMOs, vaccines, immigration, and Planned Parenthood. It can also be seen in how people line up in the pro- or anti-science camps.

When we generalize, we make assumptions and draw conclusions from limited data or evidence.

Implicit Biases

Critical thinking doesn’t come naturally. Since we need to make all kinds of assessments and decisions in the course of our lives—and since the part of the brain that can think critically is often offline—we use mental shortcuts instead of thinking most things through.

[Implicit] biases, which encompass both favorable and unfavorable assessments, are activated involuntarily and without an individual’s awareness or intentional control. Residing deep in the subconscious, these biases are different from known biases that individuals may choose to conceal for the purposes of social and/or political correctness. Rather, implicit biases are not accessible through introspection.

The implicit associations we harbor in our subconscious cause us to have feelings and attitudes about other people based on characteristics such as race, ethnicity, age, and appearance.  These associations develop over the course of a lifetime beginning at a very early age through exposure to direct and indirect messages. In addition to early life experiences, the media and news programming are often-cited origins of implicit associations.

A Few Key Characteristics of Implicit Biases

Implicit biases are pervasive. Everyone possesses them, even people with avowed commitments to impartiality such as judges.

Implicit and explicit biases are related but distinct mental constructs.They are not mutually exclusive and may even reinforce each other.

The implicit associations we hold do not necessarily align with our declared beliefs or even reflect stances we would explicitly endorse.

We generally tend to hold implicit biases that favor our own ingroup, though research has shown that we can still hold implicit biases against our ingroup.

Implicit biases are malleable. Our brains are incredibly complex, and the implicit associations that we have formed can be gradually unlearned through a variety of debiasing techniques.

Source: kirwaninstitute.osu.edu. Note: Harvard University has developed an implicit association test that is available online so you can test yourself for your own hidden biases.

Now What?

Change is hard because of the way we’re wired. If we can come to terms with the fact that we operate less rationally than we think we do, we might be able to create or modify laws and public policies to be more effective for more people.

Things to remember:

  • System 1’s agenda is to maintain the status quo, so most of the time that’s our agenda and everyone else’s, too. If it’s difficult for us to make personal changes, imagine how difficult it is to make changes that involve large groups of people—or to change other peoples’ minds.
  • System 1 is primarily a threat-detector. When we feel threatened, we are not going to be thinking or behaving logically, and we should expect the same to be true of others. People who feel threatened are easier to manipulate, and they may take actions that are not in their own best interest.
  • We generalize because System 1 doesn’t handle complexity well. Generalizing leads to a feeling of cognitive ease because we think we know more than we do and understand more than we do. That may not be a problem in trivial matters, but it has huge implications when it comes to laws and public policies.
  • We are all at the effect of implicit biases. Because we aren’t directly aware of them, it’s easy for us to deny we have them. That doesn’t make them go away, however. The best thing to do is to pay attention to how we act and react to other people so we can begin to recognize, acknowledge, and eventually neutralize some of these biases.

Making the unconscious conscious is difficult because the central obstacle lies within ourselves. But putting reason ahead of instinct and intuition is also what sets us apart from every other species that has ever lived. Understanding the hidden brain and building safeguards to protect us against its vagaries can help us be more successful in our everyday lives. It can aid us in our battle against threats and help us spend our money more wisely. But it can also do something more important than any of those things: It can make us better people. —Shankar Vedantam, The Hidden Brain

Note: This is a slightly modified version of my 10/16/15 post as a response to recent events not only in the U.S. but around the world.

Filed Under: Beliefs, Brain, Cognitive Biases, Living, Wired that Way Tagged With: and Save Our Lives, Brain, Change, Control Markets, Implicit Bias, Mind, The Hidden Brain: How Our Unconscious Minds Elect Presidents, Wage Wars

Rewarding Experiences Are More Rewarding to Extraverts

July 6, 2016 by Joycelyn Campbell Leave a Comment

rewarding experiences

Introverts and extraverts alike have a reward system in the brain that has the same purpose and that functions the same way. However, all brains don’t process rewards identically. Whether intrinsic or extrinsic, rewards are an important element of behavior change, which is why I became interested in the subject after noticing that some of my clients have a harder time than others in getting the hang of using rewards.

It’s commonly believed that the primary difference between extraverts and introverts is each group’s desire for alone time. Introverts want and need more of it, and extraverts want and need less of it. Although that’s not necessarily inaccurate, it’s wrong to assume that extraverts always prefer social interaction over alone time. And even if they do, that isn’t what differentiates one group from the other.

Research suggests that what distinguishes extraverts from introverts is sensitivity to rewards in the environment. A preference for social interaction—independent of the reward/enjoyment of the interaction—is not what’s at the core of extraversion. According to Colin G. DeYoung, Ph.D. (researcher in the field of personality neuroscience):

People who score low in Extraversion are not necessarily turned inward; rather, they are less engaged, motivated, and energized by the possibilities for reward that surround them. Hence, they talk less, are less driven, and experience less enthusiasm. They may also find levels of stimulation that are rewarding and energizing for someone high in Extraversion merely annoying or tiring (or even overwhelming). Their reserved demeanor is not likely to indicate an intense engagement with the world of imagination and ideas, however, unless they are also high in Intellect/Imagination.

It’s All in Your Head

Extraversion/introversion isn’t merely a psychological concept. The differences can be observed in the brain. According to DeYoung, the unifying function of dopamine is exploration. The release of dopamine increases motivation to explore and facilitates cognitive and behavioral processes useful in exploration. When dopamine floods the brain, both introverts and extroverts become more talkative, alert to their surroundings, and motivated to take risks and explore the environment. Both introverts and extroverts have the same amount of dopamine available, but dopamine is more active in the brains of extroverts than in the brains of introverts.

Here are some of the other differences that have been observed in the brains of extraverts and introverts.

GENES

Although no one gene determines temperament, D4DR (“the novelty seeking” gene) is found on the 11th chromosome which has been deemed the personality chromosome because of its influence on behavior, particularly exhilaration and excitement. Thrill seekers examined in a study conducted by geneticist Dr. Dean Hamer were shown to have a long D4DR gene and were less sensitive to the neurotransmitter dopamine. Those participants with more reflective and slower paced natures had shorter D4DR genes and a higher sensitivity to dopamine.

BLOOD FLOW

Rev up: In extraverts’ brains, blood flows in shorter pathways toward parts of the brain where external stimuli (visual, auditory, touch, and taste—but not smell) are processed. The neuropathways most used by extraverts are activated by dopamine. Extraverts, who tend to have a novelty seeking personality and can process a higher amount of external stimuli, are less sensitive to dopamine. Their brains use adrenaline to make more dopamine.

As a result, the brain becomes alert and hyper-focused on its surroundings. Blood sugar and free fatty acids are elevated to provide more energy, and digestion is slowed. Thinking is reduced, and the person becomes prepared to make snap decisions. While extraverts thrive on the dopamine-charged good feelings created when they engage the sympathetic nervous system, for introverts, it’s too much.

Throttle down: Introverts have more blood flow to their brains than extraverts, and the blood in introverts’ brains travels longer, more complicated pathways and focuses on parts of the brain involved with internal experiences such as remembering, solving problems, and planning. The more dominant neurotransmitter in introverts’ neuropathways is acetylcholine, which affects attention and learning, influences the ability to stay calm and alert, utilizes long-term memory, and activates voluntary movement. Acetylcholine makes us feel good when we think and feel.

GRAY MATTER

A 2012 Harvard University study revealed that introverts tended to have larger, thicker gray matter in their prefrontal cortex—a region of the brain that is linked to abstract thought and decision-making—while extraverts had less gray matter. The study’s author concluded this might account for introverts’ tendencies to sit in a corner and ponder things thoroughly before making a decision, and extraverts’ ability to live in the moment and take risks without fully thinking everything through (which has its cons and benefits, of course).

FACIAL RECOGNITION

The brains of extraverts pay more attention to human faces than do introverts. Introverts’ brains don’t seem to distinguish between inanimate objects and human faces.

Experiencing Rewards

Extraverts tend to experience more positive feelings and get more out of rewards in general, and they are more likely to seek and spend more time on rewarding activities. When they do, they also experience a higher boost in momentary happiness as compared to their introverted counterparts. This partly explains the direct relationship between extraversion and momentary happiness. [The relationship between extraversion and happiness or subjective well-being (SWB) is one of the most consistently replicated and robust findings in the SWB literature. –W. Pavot, E Diener, F. Fujita]

Extraverts are more likely to go for immediate gratification, while introverts tend to delay rewards and instead invest in the hope of a larger payoff down the road. They are significantly more likely to prefer smaller, immediate rewards compared with introverts overall. When extraverts are in a good mood, they are even more likely to choose an immediate reward. Regardless of mood, introverts were more likely than extraverts to prefer delayed rewards.

Extraverts are already sensitive to rewards, so when they are in a positive mood it primes the brain’s reward system even more, so they’re focused on immediate opportunities. That may explain why extraverts are so impulsive, since when they are exposed to potential rewards that puts them into a positive mood, which in turn cues them that now is the time to pursue that reward.

The reason extraverts seem to experience stronger positive emotions may be based on how their brains process the memory of rewards. Dopamine affects how we feel when we recall a reward. Stronger dopamine response in relation to the memory of a first kiss, for example, carries with it a certain rush (associative conditioning).

The brains of extraverts show an extremely high level of associative conditioning, while the brains of introverts showed essentially none. Over time, the brains of extraverts “collect” an increasingly more robust network of reward-memories. Recalling these memories triggers their brains’ reward system, eliciting positive emotions.

Introverts brains don’t do this sort of reward collecting—or at least they don’t do it nearly as much or as strongly as the brains of extraverts. On a day-to-day basis, introverts have less of a reward-memory network to rely on for a “boost,” while their extraverted counterparts are able to tap into their networks for boosts aplenty.

Extraverts report more happiness than introverts during effortful “rewarding” activities, such as sports and exercise, and financially rewarding work tasks. No difference was found in extraverts’ and introverts’ happiness during low-effort, low importance “pleasurable, hedonic” activities, such as watching TV, listening to music, relaxing, and shopping. Given that extraverts experience more happiness during rewarding activities, but not during pleasurable activities, it may be that extraverts don’t have a more responsive pleasure system, but rather a more active and responsive “desire system.”

Extraverts experience a bigger happiness boost than introverts when they perform rewarding activities with other people, rather than alone. Extraverts spend more time on rewarding activities than introverts, and they tend to have more social contact during their daily activities.

The brain’s reward system generally operates outside our conscious awareness, so it can be difficult to identify rewards. Some people are more resistant to rewards than others. As far as the brain is concerned, anything that produces a hit of dopamine is good regardless of our opinion of it. If you want to get serious about long-term behavior change, it’s important to understand the role of rewards and the way your particular brain responds to them.

Filed Under: Beliefs, Brain, Habit, Living Tagged With: Behavior Change, Dopamine, Extraversion, Introversion, Reward system

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