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The Reward System Is Functional

February 27, 2024 by Joycelyn Campbell Leave a Comment

Yes, the reward system is functional, which means that it isn’t conceptual or fanciful—or optional. It’s integral to our survival, and it’s even older than we are: it evolved in worms and flies about a billion years ago. It doesn’t care what your or my opinion about rewards is. Having an opinion about the reward system is like having an opinion about whether or not your car should need gas. No matter how deeply committed to your opinion you are, unless you have a battery operated car, it needs gas. If you fail to put gas in the car, it won’t operate. If you fail to utilize your brain’s reward system, on the other hand, it will operate you. It fulfills a non-optional function that’s essential to survival.

One thing that gets in the way of using rewards intentionally and effectively is the mistaken belief that things like rewarding experiences, benefits, or celebrations are the same thing as rewards. They are not.

Rewarding Experiences Are Not Rewards

You undoubtedly have experiences and engage in activities that feel rewarding to you. All that means is that you enjoy them, which is really neither good nor bad. Some of the experiences or activities people enjoy or find rewarding are the very ones they want to eliminate or change. And the reason these behaviors are difficult to eliminate or change is because they are rewarding (smartphone scrolling, eating unhealthy food, binge watching, buying things, snorting cocaine…).

So it’s extremely important to recognize that rewards and rewarding experiences, while related, are not the same thing. They both elicit “liking” neurochemicals in the brain at the time they are experienced. And some rewarding experiences also involve dopamine, the “wanting” neurochemical. In fact it’s the dopamine, rather than the liking neurochemicals that makes altering some existing behaviors so difficult. This is an example of the reward system operating you.

Rewards utilize dopamine intentionally. Dopamine can help develop creative tension, which increases the motivation to take a specific action or series of actions that you want to take in order to get the anticipated reward. It’s a carrot…if carrots motivate you, that is. I can take or leave carrots, but the opportunity to add new music to my digital playlist always motivates me. Dopamine also puts your brain on notice that this particular action or series of actions is important and it should pay attention.

Experiencing an unmediated rewarding activity is passive. Identifying and using a reward to reinforce behavior change is active.

  • Rewarding: providing satisfaction or gratification; enjoyment
  • Reward: an act performed to strengthen approved behavior; reinforcement

You can use rewarding experiences as rewards, but they are not rewards in and of themselves.

Neither Are Benefits

A benefit is something that is advantageous or good. Benefits can be short-term or long-term. They result from actions you take. (Of course, you can also benefit from actions other people take or from fortunate changes in circumstances, but you have no direct control over those things.)

If there were no benefit to you for embarking on a particular course of action (completing a project or goal action plan, changing or starting a habit, or following through on an intention), there would be no point in doing it. Benefits answer the question of why you want to do something. So it’s useful to clearly identify all the benefits that would—or could—accrue if you accomplish what you set out to do.

It seems logical, doesn’t it, that understanding the benefit or beneficial nature of a particular action somehow ought to magically translate into the taking of that action? And yet this isn’t how the brain works. The brain’s reward system is functional, not logical. Benefits are not interpreted by your brain as rewards just because they are good for you. And understanding what benefits may accrue doesn’t have any direct impact on your behavior. Knowing that ordering from the salad side of the lunch menu instead of from the burger side is better for your cholesterol level and maybe your overall health will not make ordering a salad happen. Nor will it turn a salad into a reward or even a rewarding experience.

But you could use a reward to motivate you to order that salad if good health or some aspect of it is a long-term desired outcome.

Celebrations Aren’t Rewards, Either

In behavior-change terms, a celebration is an impromptu acknowledgement, after the fact, of something you’ve accomplished. The difference between a reward and a celebration is in how you use it, not what it is. In order for something to be effective as a reward, you need to crave it. That’s because dopamine is triggered by the expectation of a reward. So in order for you—and your brain—to crave a reward, the reward needs to be (1) something you really enjoy and (2) identified ahead of time.

Celebrations are great! Go ahead and celebrate your successes and accomplishments. But don’t try to substitute celebrations for rewards because they will not help you train your brain to do what you want it to do, which is the point of a reward. If you have trouble identifying suitable rewards, pay attention to how you celebrate and the treats you give yourself. You may be able to use some of those things as rewards.

The Bottom Line

Rewarding experiences and celebrations are enjoyable, and benefits are…beneficial (good for you). But, unlike rewards, they do not serve the function of motivating you to create behavior change. Because the reward system operates at the unconscious level, you can’t simply dismiss it or try to circumvent it. The best course of action is to take advantage of it and work with it. Otherwise, you may unwittingly develop and reinforce behaviors you don’t want. No one sets out to develop undesirable behaviors or habits on purpose. And yet each of us has trained our brain, often unwittingly but via the same process, to engage in every one of the behaviors and habits we now have, both the ones we like and want to keep and the ones we don’t like and want to change or eliminate.


I’m beginning a six-month experiment called Contrivance of the Month. This experiment includes using my newsletter, lucidwaking, to feature an article on the relevant contrivance in one issue and links to worksheets, instructions, and additional information in another issue. The March contrivance, as you may already know or have guessed, is rewards. If you want to play along, you can check out the 2/20/24 issue on the Newsletter page on my website, where you can also subscribe to lucidwaking to keep up with the contrivance content. The next issue with all the links and other good stuff will be published tomorrow, 2/28/24.

Filed Under: Anticipation, Beliefs, Brain, Celebration, Contrivances, Distinctions, Habit Tagged With: Benefits, Brain's Reward System, Dopamine, Liking, Rewards, Wanting

Born to Make Snap Judgments
—and Run with Them

January 10, 2022 by Joycelyn Campbell Leave a Comment

The brain is all about the action. It wants to know what’s going on with and around us so it can figure out what to do about it. Uncertainty only gets in the way of its imperative to always know and to always have an answer. Thus, the brain could be considered to be allergic to uncertainty and to the very idea of randomness.

Not only is the brain trying to figure out what’s going to happen next, it’s also trying to identify patterns to speed up and (hopefully) improve the process in the future.

In short, as far as the brain is concerned: randomness is bad; patterns are good.

Association

The part of the brain that is focused on what to do next operates via associative thinking rather than logical, linear thinking. Associative thinking (or learning) is based on finding patterns, making connections, and categorizing.  Associative thinking is fast and nonlinear, and we always have access to it.

Associative thinking takes place automatically. We can’t stop our brain from doing it, which is a good thing; if the brain wasn’t able to find patterns, make connections, and categorize things, our chances of survival would be diminished, and it would take us a lot longer to learn anything. Logical, linear thinking, which is used by the conscious part of the brain (System 2), is slow, effortful, and limited.

Since associative thinking puts a premium on speed rather than accuracy, however, it makes mistakes. If errors are not corrected, they can turn into beliefs or habits of thinking, just like habits of behavior, and become part of our mental model. The more frequently we encounter an apparent pattern or connection, the likelier we are to believe it is true and accurate. That’s also the case with classification and categorization.

Snap to It

Stereotype: fixed and oversimplified image or idea of a particular type of person or thing. (Oxford Dictionary)

We are born to judge others by how they look: our brains come hardwired with a specific face-processing area, and even shortly after birth, babies would rather look at a human face than anything else. Within their first year, they become more discerning, and are more likely to crawl towards friendly looking faces than those who look a bit shifty. By the time we reach adulthood, we are snap-judgement specialists, jumping to conclusions about a person’s character and status after seeing their face for just a tenth of a second. And we shun considered assessments of others in favour of simple shortcuts—for example, we judge a baby-faced individual as more trustworthy, and associate a chiselled jaw with dominance. —Kate Douglas, New Scientist

Other research indicates that these conclusions we begin jumping to in infancy can develop into stereotypes that then influence future interpretations as well as behavior. It’s highly likely that the brain generates all kinds of stereotypes as mental shortcuts to identify things, people, situations, etc.

Categorization

Categorization: the act of sorting and organizing things according to group, class, or, as you might expect, category. (vocabulary.com)

Categorizing is an automatic System 1 (unconscious) process. That means it’s easy; eventually tracks laid down in the brain carry us along effortlessly. We rarely question our perceptions because confirmation bias makes them feel right. While it is relatively easy—and requires no conscious attention—to lay down these tracks, the same cannot be said for changing them.

Recognizing the differences between things (distinguishing), on the other hand, is a System 2 (conscious) process that requires intention, attention, and effort. Those, in turn, require logical, linear thinking. Making distinctions can be difficult and often generates cognitive dissonance, which is uncomfortable.

Pattern Detection

Pattern recognition/detection: the imposition of identity on input data, such as speech, images, or a stream of text, by the recognition and delineation of patterns it contains and their relationships. (Brittanica, pattern recognition in computer science)

Patternicity: the tendency to find meaningful patterns in meaningless noise. (Michael Shermer)

We use our brain’s pattern-detection processes all the time: when driving a motor vehicle, listening to music, observing someone’s behavior, following a story, running experiments, playing games or sports, etc. The brain’s attempts to identify a pattern or determine if a pattern is present generate activity in the ventromedial prefrontal cortex, which is part of the reward system. That means pattern-detection is reinforced by the brain.

It’s not a stretch to imagine that most if not all of perception is a result of pattern-detection. And given that pattern-detection operates unconsciously, in the part of the brain that values speed over accuracy, it’s also not a stretch to recognize how likely it is to be fallible.

According to Jamie Hale, in PsychCentral:

Our pattern-detecting ability serves us well in many instances, but it also can lead to seeing something when there is nothing there. In the words of Rudolf Flesch:

“Instead of the black and-white, single-track, everyone-knows-that-this-is-due-to-that approach, get used to the idea that this is a world of multiple causes, imperfect correlations, and sheer, unpredictable chance. It is true that the scientists, with their statistics and their probabilities, have made a stab at the harnessing of chance. But they know very well that certainty is unattainable. A high degree of probability is the best we can ever get.”

The brain lulls us into believing that we have a good grasp of what’s happening, that certainty is attainable, and that our snap judgments are accurate perceptions of reality. However, things are not as they seem.

Filed Under: Beliefs, Brain, Cognitive Biases, Habit, Learning, Living, Uncertainty Tagged With: Associative Learning, Categorizing, Pattern-Detection, Patternicity, Stereotyping

More Is Definitely More

June 3, 2021 by Joycelyn Campbell Leave a Comment

In April, I abruptly decided to re-start my strength training program. It turned into a series of intentions with a nearly perfect reward structure that includes craving, anticipation, and more-ness, for lack of a better word. I’d like to say it was all on-purpose, but some of it was accidental.

My initial intention was to complete three sessions a week for three weeks, and to get a reward for doing precisely that. If I failed to get three sessions in during any of those weeks, my three week period would start over. I don’t watch much TV, but I recently discovered a show I liked that was cancelled but had 10 seasons on DVD. So I set the season one DVD as my reward. The whole thing was more an experiment than anything else.

Craving

It turned out I really wanted that first DVD! One day when I felt I might be better off not exercising, I considered the possibility of having to start the three weeks over, thus delaying the reward, and decided I wasn’t willing to take that chance. I ended up doing fine, which was informative and gratifying.

I also really like how I feel when I’m doing strength training, and I began to crave that sense of energy and wellbeing, which started paying dividends in other areas.

When I got the first reward, it was more enjoyable than I expected. That’s what’s known technically as a reward prediction error, and it releases even more dopamine.

Anticipation

I look forward to tracking my progress each session, to completing another series of exercises, and to getting closer to my reward. During my second three-week period, I saw that the season two DVD might not be available on the day I completed the 9th session. I could have ordered it then to be “safe,” and put it away until I’d earned it. I have enough willpower to resist. But I realized I would miss out on the anticipation—and that would have felt like a deprivation.

Right now, I’ve finished watching season one and am awaiting the arrival of season two, which I’m really anticipating due to the cliffhanger ending of the last episode!

When you enjoy anticipation, the waiting provides a cascade of feel-good neurochemicals. Of course, while I’m anticipating receipt of the second season, I’ve begun working toward the third.

More

Well, obviously I want all the seasons of this TV show. The best case scenario is that I complete 30 consecutive weeks of three sessions per week, so that’s what I’m aiming for. (Since I recently hit my 1,000th consecutive day of walking, this new intention seems more doable than it might have previously.) I doubt I will become habituated to this reward because there’s always something new going on in the show. Each season is different. Plus I don’t binge-watch the episodes but enjoy one or two at a time.

And there’s more involved in the strength training as I move up to heavier weights and more reps. There’s even more in being able to get (by which I mean righteously justify the purchase of) the next set of weights. And of course, there’s more in continuing to feel better and have more energy.

The Alternate Route

I could watch this show on Netflix, if I still had Netflix, whenever I want to. But that isn’t even remotely appealing to me. By connecting the show with something I want to do and having to wait to enjoy it until I’ve completed the actions, ordered the DVD, and collected it from my mailbox, it has a much bigger impact than it would if all I had to do was turn on the TV. [fyi, I can state this as a fact because I’ve had both experiences, and there’s no contest.] And since I am collecting the DVDs, I’ll not only be able to watch them in the future, I’ll also be reminded of what I achieved in order to earn them. That reinforces the sense of accomplishment and personal agency

Some Unexpected Outcomes

I said I don’t watch much TV, but since undertaking this experiment I don’t watch any TV at all.

The two physical activities I haven’t been able to engage in during the past 5+ years of multiple heart conditions are hiking and dancing. Last year, just before Covid restrictions were put into place, I set up a program to see if I could get myself into shape to hike. But hiking was not in the cards last year, and without that to look forward to, I let the program slide.

Dancing is something I used to do in between sets of strength training exercises, before and after classes, or just spontaneously whenever. Every time I tried it the past few years, I immediately got out of breath, so I stopped trying. But now…I can dance!  And it occurs to me that the dancing might be a better means of getting in shape for hiking than anything else.

I see that I’m getting different rewards for different aspects of this program, which makes it more interesting and compelling to my brain.

Motivation

I actually enjoy strength training, appreciate the increase in vitality and wellbeing I get from it, and understand and value the benefits (mental, physical, and emotional). There are a lot of good reasons to do it. But it’s anticipation of the rewards that increases the likelihood I’ll continue with this program instead of letting other things get in the way.

Dopamine is not just about reward anticipation; it fuels the goal-directed behavior needed to gain that reward; dopamine “binds” the value of a reward to the resulting work. —Robert Sapolsky

And that makes all the difference in the world!

Coming up next: an investigation into learning how to anticipate.

Filed Under: Anticipation, Brain, Habit, Learning, Living, Mind Tagged With: Craving, Dopamine, Rewards

Scout vs. Soldier
(more on mindsets)

April 18, 2019 by Joycelyn Campbell 2 Comments

Do you want to be right or do you want to get it right?

You might manage to do both at the same time, but the question isn’t about your result. It’s about your underlying intention or aim.

It’s an important question because the answer determines how you process information. And how you process information can have a considerable influence on how well you succeed at accomplishing what you set out to do.

Soldier or Scout?

Julia Galef, president of the Center for Applied Rationality in Berkeley, has come up with a great metaphor to describe these two different mindsets: the soldier and the scout.

She says that when you operate from the soldier mindset, your actions stem from reflexes rooted in a need to protect yourself and your side and to defeat the enemy, whoever or whatever it may be.

On the other hand, when you operate from the scout mindset, your actions are based not on attacking or defending but on understanding the terrain and potential obstacles. You want to know what’s really there as accurately as possible.

Confirmation or Feedback?

In the grand scheme of things, both mindsets are valuable. Obviously there are times when you need to defend and protect—and maintain the status quo. But if you’re trying to change your status quo, you need to know how to distinguish relevant information from irrelevant information. You also need to pay attention to what happens when you take steps to achieve your goals. You can interpret what happens as either confirmation or feedback.

If you’re aiming to confirm and defend your pre-existing beliefs (soldier mindset), you won’t be inclined to examine what happens with any degree of objectivity. Instead you’ll be quick to jump to a conclusion and then build a case to support it by what’s referred to as motivated reasoning.

But if you view what happens as feedback (scout mindset), you tend to be curious about it. You want to understand it because the better you understand it the better you’ll be at making accurate course corrections. People with a scout mindset, Galef says, “are more likely to feel intrigued when they encounter something that contradicts their expectations.”

The soldier mindset is easier to access because System 1 is often more concerned with being right than it is with getting it right. Soldier mindset is automatic. You don’t have to do anything to slip into it. It’s easier to jump to conclusions than it is to be deliberate and thoughtful and willing to acknowledge doubt and uncertainty.

Doubt is not a pleasant condition, but certainty is absurd. —Voltaire

You can end up paying a very high price when you aim to be right instead of to get it right. It’s easier to dig your heels in than it is to admit you’ve made a mistake or have changed your mind. But if you can’t change your mind, you won’t be able to change your status quo.

Bias and the soldier mindset come naturally to us. But in order to master the art and science of change, we need to develop critical thinking skills and operate from the scout mindset more than we do from the soldier mindset.

Filed Under: Attention, Habit, Living, Making Different Choices, Mindset Tagged With: Brain, Feedback, Julia Galef, Mind, Mindset

How Your Mindset Sets You Up

April 8, 2019 by Joycelyn Campbell Leave a Comment

A mindset is the set of ideas, beliefs, or attitudes with which you approach situations or people—or through which you view them. It determines how you interpret situations and respond to them. Mindsets have something in common with habits since they tend to be habitual, which means largely unconscious. They are a type of mental shortcut; they operate based on assumptions, and they generate expectations.

You can have mindsets about yourself, other people or groups of people, places, situations, events, political organizations, types of music—actually just about anything. A mindset can have surprisingly deep and far-reaching effects.

Mindsets Are Self-Reinforcing

You’ve probably heard someone described as having a victim mentality, which is the same as having a victim mindset. If you have a victim mindset you would tend to:

  • feel that others are to blame for your misfortunes
  • believe you are powerless to alter your circumstances
  • have a primarily external locus of control
  • be disinclined to take personal responsibility
  • distrust other people
  • fail to take positive action on your own behalf

The first three attitudes and beliefs lead to the subsequent three behaviors—which, in turn, confirm the attitudes and beliefs. Like any mindset, a victim mindset causes you to view situations, events, and interpersonal relationships through a distorted filter. It leads you to believe your perception isreality. That’s one of the ways your mindset sets you up.

A Few Other Mindsets (Labels)

I’ve written about the productivity vs. creativity mindsets. Here are some others to consider.

  • Survivalist
  • Globalist
  • Entrepreneurial
  • Lifelong Learner
  • Achiever
  • Maker
  • Activist
  • Liberal
  • Conservative
  • Libertarian
  • Progressive
  • Outsider
Recognizing and Changing a Mindset

When examining a mindset, it’s important to know what it is, when it’s in effect, and how it affects your perception, interpretation, and response. But trying to understand where it came from or how it developed is a side trip that won’t get you closer to altering it. (It doesn’t matter how you came to possess the diffusion filter for your camera lens. Once you install it, it affects what you see when you look through the lens.) Instead, focus on determining your mindset’s attributes: what beliefs, attitudes, personality traits, etc. are part of it?

One of the best ways to catch your mindset in the act is to notice when your expectations of a person or a situation are not met. Instead of pausing to consider the source of your expectations, your brain is more likely to jump into action to find a suitable explanation that will allow you to comfortably fit the experience into your ongoing inner narrative. Unfortunately, even when reality conflicts with your mindset, your brain’s tendency is to interpret what happens in a way that reinforces your mindset.

After you develop an understanding of a mindset you want to change:

  1. Clarify why you want to change it.
  2. Determine your desired outcome.
  3. Identify one situation to change.

Remember that it’s easier to focus on and change a behavior (what you do) than it is to focus on and change a thought, a thought pattern, or a belief. Create an intention to change your behavior in one situation and apply repetition and perseverance until the new behavior or response becomes the status quo.

It isn’t easy to recognize or change a mindset, but if you focus on the mechanics (what, when, and how), you can do it. And it’s worth the effort to open your mind, shift your perspective, and learn how to adjust your personal camera lens filters so you aren’t stuck with whatever lenses you happen to have developed over the course of your life.

Filed Under: Attention, Beliefs, Brain, Habit, Living, Mind, Mindset, Unconscious Tagged With: Brain, Mental Lens, Mind, Mindset, Unconscious

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