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How Quickly Can You Turn Success into Failure?

September 18, 2015 by Joycelyn Campbell 4 Comments

game_over

We don’t have to make a point of looking for what isn’t working or the places where we haven’t lived up to our expectations. Our brain automatically notices those things and points them out to us. It’s wired to pay more attention to negative events than to positive ones. That’s because while positive events may be extremely pleasurable and possibly even good for us, negative events could kill us or put us in grave danger. At least that’s how the unconscious part of the brain (System 1) perceives them. This automatic tendency is so universal it has a name: the negativity bias.

In and of itself, having a brain that points out what isn’t working or measures how far we missed the mark isn’t a bad thing. That kind of information is potentially very useful.  It’s the way we over-value and respond to negative information that gets us into trouble. Because we have a brain that is primed to notice the negative, it’s easy for us to overlook the positive altogether, even when there’s plenty of positive for the eye to behold.

When Good Isn’t Good Enough to Qualify

Several of my clients are addressing health-related issues in my Goals, Habits & Intentions course. They have either set long-term goals to achieve specific results in terms of such things as diet and exercise or they are working on changing or creating habits that support the level of health and well-being they want to achieve.

One person who has diabetes is working on lowering her blood glucose level (which is measured by a test called the A1c). She decided to aim for lowering her A1c to a specific number and created a goal action plan to help her do that. She was following her plan just fine until she purchased a kit from a drugstore to do a home test and got a result that was better than the one she was aiming for.

At that point, she pretty much stopped following her plan. But when she got her official A1c test results back from the lab a few weeks later, they were disappointing. The number was not as low as the one she’d gotten from her home test. Her view of the situation was that she had failed—not just in continuing to follow that specific goal action plan, but in doing the Goals, Habits & Intentions coursework.

So I was surprised to learn that her A1c result was lower than it had been the last time she was tested. And the number last time she was tested was lower than it had been at the beginning of the year. From the first test to the third test, she had lowered her A1c by 1.6 points! By any objective measure, that’s a significant success. Instead of celebrating it, however, she discounted it. Her successful results were a failure in her own eyes because they weren’t quite as amazing as she’d thought they would be.

I suggested she make a visual chart that tracked her A1c numbers over the course of this year and put it up in a prominent location so the irrefutable evidence of her success would be harder to ignore.

The Default Response

This is a pernicious problem we all face: jumping to conclusions about the information provided to us by our brain and by external sources. It can happen at either end of the scale (“good” news or “bad” news), but the interesting thing is that the result of both good news and bad news is often the same: we stop whatever it is we were doing. And the culprit in both cases is System 1 thinking, which is focused entirely on the short term.

If the news is “good,” we stop because we think we achieved our goal so we don’t need to continue working toward it. That makes a certain amount of sense because that’s what you do when you actually achieve a goal. But in a lot of cases we need to set up a goal in order to change or start a habit so we can maintain our success. This is especially important in the area of health and wellness. If we want to maintain long-term changes, we can’t stop doing the things that are making us healthier. Instead, we need to turn them into habits. (As an aside, I read a blog post a couple of years ago by someone who set out to develop a 30-day habit of strength training. After the 30 days he decided he had been successful and didn’t need to do it any longer.)

If the news is “bad,” we use it as evidence of our poor character (lack of self-control, powerlessness, etc.) and of the pointlessness of our attempts. Why bother? Nothing works, anyway. The automatic tendency isn’t to evaluate what might have gone wrong, but to chuck the whole thing, thus guaranteeing failure and maybe even overlooking evidence of success.

Celebrate Success!

I used to be able to count on getting in several workouts at the gym each week. And I loved it. But at the beginning of this year, my daily schedule went bonkers and has stayed that way. After months of attempting to fit the gym into my new schedule, I traded the gym for walking every day because I can break walking into smaller segments of time and fit them into the breaks between classes and appointments. As September approached, I decided it was time to exchange a couple of days of walking each week for using the treadmill at the gym.

I went to the gym at the beginning of the first week, loved it, and thought I could probably get in not just one more visit but two that week. Nevertheless, I managed only the one visit. The same thing happened the next week and then the week after that. I noticed I had failed to follow through on my original intention. I noticed the impulse to interpret my once-a-week gym visits as a failure. But I also acknowledged I really hadn’t had an opportunity to get in more time at the gym, and I’d kept up my walking and even increased it. I reminded myself that baby steps and perseverance are an almost unbeatable combination. At the end of three weeks, I looked at the notations on my calendar and realized I’d gotten in three more workouts on the treadmill than I would have if I hadn’t set an intention.

In order to celebrate success, we have to notice it, which means not having a knee-jerk reaction to every realization we haven’t met or exceeded our expectations. The game is only over when we stop playing—and that is largely up to us.

When have you turned a success into a failure? What do you think you could do to change your perspective in those kinds of situations?

Filed Under: Attention, Brain, Celebration, Cognitive Biases, Habit, Living, Unconscious Tagged With: Failure, Goals, Habits, Health, Success, System 1, Unconscious

Are You Chasing Squirrels?

September 11, 2015 by Joycelyn Campbell 7 Comments

squirrel

If a dog spots a squirrel, it will automatically chase the squirrel. The dog may have been involved in some other activity, but once a squirrel arrives on the scene, the dog’s attention is redirected to chasing it. Dogs don’t have to be trained to chase squirrels. They have to be trained to not chase them.

In regard to chasing the squirrely things that capture our immediate attention, humans are not very different from dogs. Chasing is the default response to squirrels—be they real or metaphorical. We don’t have to be trained to chase those ideas or objects or trivial pursuits. We have to be trained to not chase them.

One of my clients has created a goal action plan to clear away the accumulated clutter in her home so the house can be cleaned before her best friend comes to visit next month. She’s done a good job of identifying both the desired outcome and all the steps that need to be taken, and she’s been able to check some items off the list.

But last week she reported that instead of proceeding to the next step, she spent several days rearranging the furniture in her living room. Rearranging things, especially furniture, is something she finds highly gratifying. Indeed, engaging in this kind of activity makes her feel good because it provides her with hits of dopamine. Given an opportunity to chase squirrels (rearrange furniture) or proceed with clearing clutter, her automatic response will probably always be to go after the squirrels.

As a result of the diversion, she fell behind on her goal action plan, and now she’s anxious about being able to finish everything in time. Nevertheless, an opportunity to plan a fun new trip just presented itself, and she has begun chasing after that squirrel.

Other members of the class she’s in didn’t understand why there was anything wrong with taking time to rearrange the furniture as long as she felt good as a result of doing it. And although she was aware of how chasing that squirrel had negatively impacted her, her awareness didn’t carry over to the next squirrel that presented itself (planning the new trip).

We’re Wired to Chase Squirrels

Squirrel (2)She’s hardly unique in her compulsion to chase squirrels. We all do it, and we all rationalize it, too. We have great, sometimes elaborate, explanations and justifications for why chasing some particular squirrel was absolutely, positively essential at the time we went after it. We don’t all chase the same squirrels, but most of the time our explanations for why we’re chasing our particular cute, furry rodents are highly fictionalized. So I give her kudos for paying attention and recognizing the cost.

We’re wired to respond to those things that will gratify us right now, not the things that have long-term payoffs. And we’re wired to do what makes us feel good. In other words, we’re programmed to chase squirrels, but that doesn’t mean we should just go ahead and do it. Chasing squirrels can get in the way of all kinds of things, including relationships, careers, projects, health, and both medium- and long-term goals. If we can’t resist the attraction, we’re at the mercy of whatever squirrel happens to shows up in our neighborhood. Squirrels are hardest to resist when System 2 is depleted. And if we aren’t committed to something that’s both compelling and urgent, the squirrels will get us every time.

But if we are focused on something bigger, farther down the road, that’s more satisfying and meaningful than the quick hit of dopamine we get from immediate gratification, we need to stop the compulsive squirrel chasing. To do that, we can apply the same techniques to train ourselves to follow through on our goal, habit, or project as we would to train a dog to stop behaving badly: repetition, persistence, and treats (rewards) for good behavior.

It can be helpful to identify the squirrels that are most likely to attract our attention so we can set some guidelines or limits as to when and how we want to respond to them. It really does come down to the sometimes painful fact that we can have what really matters to is or we can have the freedom to not have it, but we can’t have both.

What kind of squirrels do you find impossible to resist? And how do you resist them (when you do)?

Filed Under: Attention, Brain, Choice, Living, Mindfulness, Unconscious Tagged With: Attention, Brain, Chasing Squirrels, Focus, Mind

Brain Dead: Is Your Mind Temporarily Offline?

September 4, 2015 by Joycelyn Campbell Leave a Comment

brain fog3

Your brain has two systems for processing the stimuli and experiences of your life and determining how you act upon them.

Conscious: The processing system you’re aware of is called System 2. It is logical and intentional and sometimes referred to as “true reasoning.” (A formal outline is a good example.) It is also slow, limited, and easily depleted. It processes about 40 bits of information at a time.

Unconscious: The processing system you’re not aware of is called System 1. It is associative, which means it sees patterns and connects dots. (A mindmap is a good example.) It is fast, vast, and always on. It processes about 11,000,000 bits of information at a time.

If System 1 were to go offline, you would, too. Game over! But you can still function when System 2 is temporarily offline, even for long periods of time, such as when you’re asleep. So when you think or talk about being temporarily brain dead, you’re talking about exhausting System 2 attention.

If you’re in good health, there’s not much you can do to tax or exhaust the capacity of System 1—and there are things you can do to enhance its functioning. However, your supply of System 2 attention is always limited, and anything that occupies your working memory reduces it. Some examples of things that tax System 2 attention are:

  • Physical illness (even minor), injury, or lack of sleep
  • Making numerous trivial decisions throughout the day
  • Stress, anxiety, and worry
  • Exercising will power (forcing yourself to do something you don’t want to do or to not do something you do want to do)
  • Monitoring your behavior
  • Monitoring your environment if it is new or you consider it unsafe
  • Learning something new, traveling an unfamiliar route, etc.
  • Completing a complex computation
  • Trying to tune out distractions
  • A long period of concentrated or focused attention
  • Trying to remember dates, numbers, or unrelated facts
  • Listening to me talk

Since System 1 is fast, vast, always on, and has an answer for almost everything—and since you don’t need System 2 attention for most of what you do when you’re awake—what’s the big deal if you run out of System 2 attention from time to time?

Three Categories of Errors

Optimally, the two systems work together, and neither type of processing is superior. However, System 1 is more useful in some situations, while System 2 is not only more useful but also required in other situations.

System 1 is pretty good at what it does because its models of familiar situations are accurate so its short-term predictions tend to be accurate. But that’s not always the case. System 1 sacrifices accuracy for speed, meaning it jumps to conclusions. It also has biases and is prone to making logical errors.

One of System 2’s jobs is to detect System 1’s errors and adjust course by overriding System 1’s impulses. As Daniel Kahneman says in Thinking, Fast and Slow:

There are vital tasks that only System 2 can perform because they require effort and acts of self-control in which the intuitions and impulses of System 1 are overcome.

Bear in mind that System 1 is not rational. If System 2 is depleted and can’t veto or modify the non-rational impulses of System 1, those impulses then turn into actions (or speech).

There are three categories of errors you tend to make when System 2 is depleted.

Logical Errors

System 1 thinking uses shortcuts. System 2 thinking takes the long (logical/linear) way home. So when you’re out of System 2 attention, you’re more prone to making mistakes in anything that requires logical, linear thinking. Errors of intuitive thought can be difficult for System 2 to catch on a good day. When System 2 is offline, you automatically assume them to be correct. As a result:

  • You will have trouble making, following, or checking the validity of a complex logical argument. You’ll be more likely to be led by the cognitive biases and distortions System 1 uses because they don’t require any effort and give you a comforting sense of cognitive ease.
  • You will have difficulty comparing the features of two items for overall value. If you have to make a choice, you’ll be more likely to go with what intuitively feels right or the item that has some emotionally compelling attribute (it reminds you of the one your mother had, for example, or reminds you of your mother).
  • You will be more gullible. You’ll be more likely to believe things you wouldn’t otherwise believe or be persuaded by empty messages, such as in commercials. System 2 is the skeptic, so the best time for someone to take advantage of you is when it is offline.
Intention or Response Errors

System 1 continuously picks up on cues and triggers in your environment to determine what situation you’re in and to predict what’s next. Any deviation from the norm requires System 2 attention. If it isn’t available, you’re likely to do not what you intended to do but whatever is normal for you in that situation. And without System 2 attention, you’re much more likely to respond automatically (habitually) to the stimulus (cue or trigger).

  • System 2 is in charge of self-control, continuously monitoring your behavior, keeping you polite, for example, when you’re angry. In the heat of the moment, when you’re out of System 2 attention, you’re much less likely to be able to suppress your immediate emotional reactions to people and situations.
  • System 1 has an answer for almost everything. But when it encounters a surprising situation (something it hasn’t previously encountered or that is unusual in that situation), it notifies System 2. You don’t need System 2 attention to drive a familiar route, but if you encounter an obstacle along that route, you need System 2 to figure out what it is and to respond appropriately to it.
  • System 2 is also in charge of will power. If you are in the process of trying to stop doing something you habitually do (such as raiding the refrigerator in the evening), you need System 2 to belay the impulse from System 1 to see if there’s more pie. Without System 2, you’re more likely to give in, look for the pie…and eat it.
  • You need System 2 if you want to take a different route from your usual one or make an extra stop you don’t normally make. Without adequate System 2 attention, you’re likely to find yourself taking the usual route and forgetting to make that stop.
Gatekeeping Errors

We all have biases, whether or not we’re aware of them and whether or not we want to admit it. While it’s easy to spot overt biases and prejudices in other people, most of your own biases are hidden even from you. In the case of biases toward specific groups of people, you’ve likely come to a reasoned conclusion they’re wrong and have chosen not to think about and treat other people based on stereotypes. But that doesn’t mean the biases have disappeared. They’re still part of System 1’s associative processing operations. It’s just that when System 1 suggests a biased response to System 2, System 2 normally overrides it. Per Daniel Kahneman:

Conflict between an automatic reaction (System 1) and an intention to control it (System 2) is common in our lives.

When System 2 is depleted, there is no one at the gate to keep the biased or prejudiced responses from getting through. You may simply have a biased thought. You may say something in the presence of others that you wouldn’t normally say. Or you may respond to another person based on a group stereotype. The thought, comment, or behavior may be something you later regret. If you were to claim it doesn’t represent what you believe or the way you really feel or think, you’d most likely be right.

But when you see a blatant expression of bias or prejudice in someone else—especially a celebrity—you might have a different reaction. You might assume their true colors are showing.  We think that what we see in other people when their guard is down and they’re pushed or stressed reveals the truth about them. But the actual truth is that to the extent we have any civility at all, it’s because System 2 maintains it.  Without System 2 you and I would have no ability to question our biases or prejudices, no ability to come to reasoned conclusions about them, and no ability to monitor and veto System 1’s automatic reactions.

Conclusion

It isn’t always necessary, advisable, or even possible to override System 1. But when you deplete System 2, you can’t override it even when you want or need to. Without System 2, you can’t think straight (logically and linearly). So:

  • Don’t try to make important decisions of any kind when you feel brain dead.
  • Don’t assume you’ll feel or think the same way about something the next day as you do when you’re stressed, sick, just completed your annual tax return, or have recently fallen in love.
  • Don’t stay up late to watch the QVC channel unless you have a lot of money you’re trying to unload.
  • Don’t keep pie around if you’re trying not to eat it.
  • Don’t get into debates about complex issues after you’ve had a few beers.
  • Don’t tax your working memory with details you can keep track of some other way.
  • Don’t take System 2’s censoring of your biases and prejudices for granted. And don’t assume other people’s mental lapses reveal deep-seated truths about them.

Filed Under: Attention, Brain, Cognitive Biases, Consciousness, Living, Memory, Mind, Unconscious Tagged With: Brain, Brain Dead, Cognitive Biases, Daniel Kahneman, Fast and Slow, Mind, Predictably Irrational, System 1, System 2, Thinking

Giving the Unconscious a Makeover

August 7, 2015 by Joycelyn Campbell Leave a Comment

unconscious

Humans have been aware for quite some time that the unconscious—a powerful yet mysterious force that exerts some degree of control over us—must exist. But what exactly is it? It can’t be accessed directly, and the technologies for observing brain activity are relatively recent. So over time, numerous theories about the unconscious have been proposed, including concepts for what it does, what its purpose is, and what’s actually in it.

The various, often competing, theories of the unconscious have clouded our current understanding of it.

Some earlier theories have been proven to be partially (even surprisingly) correct, while others appear to be far off the mark. The current perspective of the unconscious has challenged many cherished and long-held beliefs. For one thing, it has added considerable fuel to the debate about free will, which is normally the province of philosophers and religious scholars.

There remains some disagreement, mainly within different branches of psychology, about how the unconscious functions and what it does. But although there is much left to discover about the unconscious—and about the brain, in general—we have learned quite a bit about it in the past few decades.

The Freudian View
It’s a jungle down there.

The idea of the unconscious existed before Freud, but his model is the one most closely associated with the concept.

He came up with the “tip of the iceberg” view of the conscious and unconscious aspects of the mind.

Freud was correct in regard to the powerful impact of the unconscious on our thoughts, feelings, and behavior: we are not entirely aware of what we think and often have no idea why we do some of the things we do.

He based his model of the unconscious on case studies involving “abnormal thought and behavior.” It was not arrived at by scientific experimentation, many of the tools of which were unavailable to him.

Freud thought the unconscious contained repressed thoughts, feelings, and memories, which were too disturbing to admit to consciousness. He didn’t think people repressed things intentionally. He thought the unconscious, at least in part, determined what was repressed.

Over the years, empirical tests have not been kind to the specifics of the Freudian model, though in broad-brush terms the cognitive and social psychological evidence does support Freud as to the existence of unconscious mentation and its potential to impact judgments and behavior. —John A. Bargh and Ezequiel Morsella, The Unconscious Mind

He believed there was an aspect of consciousness called “preconscious” that contained thoughts, ideas, memories, etc. that were not in conscious awareness, but that could easily become conscious—meaning they were not repressed.

He also considered the unconscious to be the source of anxiety-provoking drives that were unacceptable to the individual for one reason or another.

He proposed that the unconscious was divided into the id (primitive; the source of drives), the ego (regulator or satisfier of the id; referee between the id and the superego), and the superego (censor of the ego, source of guilt, moral monitor). These concepts are not generally used outside of psychoanalysis, one of the aims of which is to make what is unconscious conscious.

Freud believed we can become aware of some unconscious motivations indirectly through dreams (“the royal road to the unconscious”), slips of the tongue, and free association.

The Jungian View:
It’s a mystical, magical place–but what does it all mean?

Jung believed it was possible to link consciousness to the unconscious through the process of individuation (self-realization). According to Jung, we have a persona—a mask or a false self—that we present to others and to ourselves, but which is not our true or authentic self. Only by “becoming conscious of the unconscious,” which includes facing our shadow—or dark side—can we become who we are meant to be and “fulfill our unique promise.”

Jung believed that “the unconscious had in mind” this process of individuation or self-realization.

James Hillman, who studied with Jung, authored The Soul’s Code: In Search of Character and Calling, in which he wrote, “[T]his book is about calling, about fate, about character, about innate image. Together they make up the ‘acorn theory,’ which holds that each person bears a uniqueness that asks to be lived and that is already present before it can be lived.”

However, psychologists, philosophers, and neuroscientists currently hold the view that we are not one self, but many. Rather than having one persona, we have several personas we present at different times and to different people. Philosopher Julian Baggini endorses a shift from thinking about ourselves as “the thing which has all the experiences of life” to thinking of ourselves as “simply that collection of all experiences in life.”

The true self, as it were then, is not something that is just there for you to discover. You don’t sort of look into your soul and find your true self. What you are partly doing, at least, is actually creating your true self.

While Freud was a religious skeptic, Jung studied a number of different religions and believed in the soul—an immaterial, immortal aspect of a person.

In addition to the personal unconscious (which is unique to each individual), Jung believed there is another layer he called the collective unconscious which contains elements that do not develop from our personal experiences but are inherited by everyone. The components of the collective unconscious, according to Jung, include symbolic motifs, especially in the form of archetypes.

Dream interpretation was central to Jung’s theories, as it was to Freud’s. He considered dreams an important element in the process of individuation, believing they drew on contents of both the personal and the collective unconscious.

The Jamesian View:
It’s not a place or an entity; it’s a set of processes.

William James refuted Freud’s concept or model of the unconscious, but he was well aware of the existence of the unconscious—and of its importance. He was also an excellent observer and without the benefit of any of the tools now available to researchers he arrived at several conclusions about how our minds and brains function that have since been confirmed.

His book, Habits, written in the late 1800s, is worth reading today. He says, “[H]abit diminishes the conscious attention with which our acts are performed.” And, “[N]ot only is it the right thing at the right time that we thus involuntarily do, but the wrong thing also, if it be an habitual thing.”

William James defines the term “ahead of his time.” Before neuroscience gave scientific backing to concepts such as “automaticity,” James was already writing about them. His astounding intuition concerning why we think as we think and act as we act has never been eclipsed and has few parallels in any field. —David DiSalvo, Brain Changer

James is one of the first proponents of the dual-process theory of thinking—the idea that our thinking consists of associative thinking as well as “true reasoning.” In that regard, he drew a pretty accurate bead on the unconscious (associative thinking).

The Neuroscience View:
It’s a web of vast, intricate, processing modules.

Because early theories about the unconscious were primarily (or purely) psychological or philosophical, they did not include an understanding of brain “mechanics”—synapses, neurons, neurotransmitters, etc. So those explanations were incomplete and unscientific.

Beginning about twenty-five years ago, the fields of psychology and neuroscience underwent a revolution. Psychology was primarily using decades-old methods to understand human behavior through things that were objective and observable, such as learning lists of words or the ability to perform tasks while distracted. Neuroscience was primarily studying the communication among cells and the biological structure of the brain.

The psychologists had difficulty studying the biological material—the hardware—that gave rise to thought. The neuroscientists, being stuck down at the level of individual neurons, had difficultly studying actual behaviors. The revolution was the invention of noninvasive neuroimaging techniques, a set of tools analogous to an X-ray that showed not just the contours and structure of the brain but how parts of the brain behaved in real time during actual thought and behavior—pictures of the thinking brain at work. The technologies—positron emission tomography, functional magnetic resonance imaging, and magneto-encephalography—are now well known by their abbreviations (PET, fMRI, and MEG). —Daniel J. Levitin, The Organized Mind: Thinking Straight in the Age of Information Overload

Consciousness is the reasoning, rational part of the brain we’re aware of that makes decisions; it’s what we think of when we think of who we are. The unconscious consists of all the activity behind the scenes that keeps us alive and maintains our model of the world. The unconscious contributes to our conscious sense of self much more than we are aware. But because the operations of the unconscious are invisible to us, we tend to dismiss or discount them (or in some cases, invest them with magical superpowers).

The unconscious keeps us alive; if it intends anything for us, it intends for us to survive.

Many of the operations of the unconscious are universal—they work pretty much the same for everyone. But since one of the jobs of the unconscious is to create our particular model of the world, other elements in it are unique—or at least not identical—for each individual.

Our unconscious programs are constantly being tweaked, usually without our being aware of it. That programming initiates our responses to what happens to us, which is why we often react in ways that surprise us. It’s also why habits get formed without our intending them—and why they are so hard to change even when we want to change them. It’s why we can—and do—do, think, and feel so many things on autopilot.

The new model of the unconscious is a more mechanical model than the models of Freud or Jung. But this model more accurately describes and explains how and why we do the things we do, think the things we think, and feel the things we feel.

It’s also an enlightened model that offers a straightforward and practical approach to understanding ourselves and others, changing undesirable behavior, and creating more of the life we want to have and a world we want to live in.

Filed Under: Beliefs, Brain, Consciousness, Living, Meaning, Mind, Unconscious Tagged With: Carl Jung, Neuroscience, Sigmund Freud, The Unconscious, William James

Are You Thinking Outside the Box Yet?

July 31, 2015 by Joycelyn Campbell 2 Comments

boxIf you’ve ever felt stymied by the prospect of thinking outside the box, you may be relieved to find out that you can’t actually do that. The box is the mental model through which you view and interpret the world. You are always inside the box, in one compartment or another. The box constrains what you see, what you think, how you feel, and what you do. And the less aware of them you are, the more power these constraints have over you.

The concept of thinking outside the box comes from what is called the Nine-Dot Problem, first used by psychologist N.R.F. Maier in 1930. The task is to connect all of the dots by drawing four straight lines without retracing any lines or removing your pencil from the paper. The solutions to the Nine-Dot Problem all require you to extend your lines outside the “box” created by the dots.

box2

The box has come to represent all of the things that limit our thinking, so thinking outside the box means being able to transcend those limitations. In the 1970’s, thanks in part to psychologist J.P. Guilford and his study of creativity, thinking outside the box became a popular metaphor for unconventional and original—i.e., creative—thinking.

Your Mental Model:
Don’t Leave Home Without It.

Of course the concept of thinking outside the box has spawned some contrarians who suggest there are benefits to thinking inside the box. The assumption in both cases is that we have the option of thinking either inside or outside the box and can choose the location from which we think. But that’s not the case, since we don’t have the option of getting outside our mental model.

Just as the unconscious part of our brain monitors our breathing and heart rate to keep them in the normal (for us) range, it creates a model of the world that represents what’s normal in it for us. Our particular model of the world determines what we pay attention to, how we interpret and explain what we pay attention to, and the meaning we assign to events.

Our mental model is created and (mostly) maintained by the unconscious part of our brain, which is always running. We can’t access it directly to find out what’s in it. The contents are a combination of genetics, experiences, information, beliefs, skills and talents, and assumptions. Some of it is coherent; some of it isn’t. Some of it is stuff we want to have in there; some of it isn’t. In general, the best word to describe it is functional.

Although we’ve had a hand in programming our mental model over the course of our lives, it is being continuously updated according to our brain’s set of survival-based criteria. The unconscious part of our brain processes around 11,000,000 bits of information at a time, while we can consciously process only about 40 bits. If we had to rely on consciousness to get through the day, we would be in big, big trouble.

Fortunately, our mental model, operating outside our awareness, helps predict what’s going to happen next and “readies” us to respond appropriately. In fact, many researchers have referred to the brain as an anticipation machine. When the brain’s expectations aren’t met, it actually “protests.” That’s what underlies the feelings of surprise we experience.

As long as things are going according to plan, the brain can operate at a lower level of energy, which is what it prefers to do. When something unexpected occurs, it has to shift into a higher energy consumption mode.

Aha?

Since our mental model is the lens through which we view and interpret the world around us—and even ourselves—we can’t think outside it. Some theorists on the subject claim that insight is the result of thinking outside the box, but it isn’t. No matter how mind-blowing they may be, our insights still depend on what’s already in our particular box. This seems obvious when you consider it. Someone whose mental model includes a vast amount of experience and knowledge in a particular area is likely to have more and bigger creative insights than someone else who only dabbles in the field.

When we’re learning something new (e.g., a language, how to get around in an unfamiliar city, a new artistic technique), we have to rely heavily on the conscious part of our brain. But as we continue learning, more and more information is turned over to the unconscious part of the brain. We develop greater facility. We become faster and better in part because our brain is making associations and anticipating what is coming next. As this occurs, our mental model expands and we are able to see things differently, think different thoughts, and do different things.

The physical brain has a great capacity to be plastic, which means it can change, and in some cases, we can actually see what those changes look like.

In violin players’ brains, the neural regions that control their left hands, where complex, fine motor movement is required on the strings, look as if they’ve been gorging on a high-fat diet. These regions are enlarged, swollen, and crisscrossed with complex associations. By contrast, the areas controlling the right hand, which draws the bow, look positively anorexic, with much less complexity. —John Medina, Brain Rules

Complexity is the key. The more knowledge and experience we have in a particular area, the more complex our mental model will be. Experienced violin players can not only play more complex tunes, they can also identify more complex musical problems to solve. And they can solve them faster. The situation is the same whether we’re talking about an artist, a musician, a performer, a movie-maker, a chef, a businessperson, an athlete, a hobbyist, a writer, or a world leader.

If we want a brain that can think more complex thoughts and solve more complex problems, one thing we can do to help make that happen is get in the habit of moving.

Physical activity is cognitive candy. Exercise stimulates one of the brain’s most powerful growth factors, BDNF (brain-derived neurotrophic factor). According to Harvard psychiatrist John Ratey, “It keeps [existing] neurons young and healthy, and makes them more ready to connect with one another. It also encourages neurogenesis—the creation of new cells.” The cells most sensitive to this are in the hippocampus, inside the very regions deeply involved in human cognition. —John Medina, Brain Rules

Build a Better Box

Our brain can change, which means our mental model can change, too. Instead of trying to think outside the box, we’re better served by deliberately stretching and expanding it via physical activity, learning, exposing ourselves to new situations and different viewpoints—in short, by challenging ourselves.

New ideas are not spun from thin air. Creativity involves synthesizing, remixing, and re-envisioning what’s already inside the box.

Filed Under: Beliefs, Brain, Consciousness, Creating, Living, Mind, Unconscious Tagged With: Brain, Creative Thinking, Insight, Mental Model, Mind, Thinking Outside the Box

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