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Reward Stickers
and the End of Civilization

September 7, 2016 by Joycelyn Campbell Leave a Comment

A+ grownup

If you listen to the dire warnings of the anti-reward-stickers faction, you’ll discover that giving kids reward stickers—or any kind of reward for that matter—is likely to turn them into anti-social schmucks who send their parents off to assisted living as soon as they can get away with it. Someone really said that. That’s because the kids will inevitably become “reward addicts,” which means they’ll need more and more of the reward to be satisfied. And eventually, they won’t be able to function without it.

No one is arguing that rewards don’t work. In fact, experts in the field frequently comment that they work “too well.” But the fact that they work isn’t good enough. One individual with a Ph.D. actually wrote this: “If I went to the doctor with a sore knee, one solution that would end the pain would be to amputate my leg. There is no doubt the solution would work. But it is still the wrong answer.” (Well, there is some doubt the solution would work, given that phantom limb pain is real and a real possibility.)

I’ve written and talked about rewards a lot, so I’m not going to go into the why of them again, except to say that the brain runs on rewards and we can’t change that. Rewards activate memory and learning circuits in the brain. You can figure out the implications. What I want to do is address some of the misguided thinking about rewards (including reward stickers) and behavior change.

Desired Outcome

What both the fellow with the hypothetical sore knee and the rest of the anti-reward folks seem to be missing is a clear definition of their desired outcome. In addition to being painful, a sore knee usually has some negative impact on mobility, so the desired outcome for treatment would include a return to normal function, thus eliminating amputation as a possible solution—and this particular example as a viable refutation of rewards.

So determine what your desired outcome is, and then decide whether or not rewards will help you get it.

Maybe you’re a busy person who wants to pursue your interest in Italian Renaissance art. You might decide that taking a class or spending a certain amount of time each week exploring the subject will help you achieve that outcome. In that case, you could set up a system to reward yourself each time you complete an assignment or spend your weekly allotment of time on your pursuit. Rewards can help you follow through and keep you on track. They can’t help you improve your talent or taste in art or sustain your interest in the subject.

Or maybe you’re a parent who wants to get your kid to develop a bedtime routine that doesn’t involve screaming, crying, or begging. You could set up a system to reward him or her for completing specific tasks. Rewards can definitely help with that, especially if you start small (with one task) and add new tasks one at a time and your kid is into the reward. But rewards can’t get him or her to love getting ready for bed, and it’s unrealistic to expect them to.

Intrinsic Motivation

All of the experts opining on the subject seem to believe that (1) kids should be intrinsically motivated to do the right thing—meaning whatever it is the adults want them to do—and (2) being intrinsically motivated will affect their behavior (i.e., will cause them to, in fact, do the right thing).

There should be a collective hysterical burst of laughter right about now. I’m an adult. You’re an adult. We can’t even get ourselves to do things we’ve decided we want to do when we’re crystal clear about the benefits of doing them and the consequences of not doing them. Why would we expect kids to behave better than we do?

Intrinsic motivation is a tricky concept, anyway, because it’s tied up with should. I should want to do this because it’s the right (healthy/ appropriate/ considerate/ responsible, etc.) thing to do. And you should want to do it, too. Some people are more bound by what they should do than others. They follow the rules. Whether they’re adults or kids, they generally cause less trouble. From the outside, they appear to be intrinsically motivated, but they’re not. The point is that I can’t tell what your motivation is for doing something and you can’t tell what my motivation is.

And being intrinsically motivated is no guarantee that anyone, adult or child, will follow through. Motivation and action are not one and the same, much to the disappointment of people who’ve paid hundreds or thousands of dollars to get motivated. Adding extrinsic motivation to the mix doesn’t conflict with the intrinsic motivation. It provides an extra boost and can help you deal with System 1’s siren calls of distraction and immediate gratification.

A couple of weeks ago, I described my current reward sticker routine for completing the same four tasks once in the morning and a second time before going to bed. They’re all things I want to do (am intrinsically motivated to do) and that I was doing more often than not. But since I wasn’t doing every single thing twice every single day, I decided to try the gold stars. That was my desired outcome, by the way: to do the four things twice a day. Period. And I would know I did them by the number of stars on my calendar. The extrinsic reward stickers have been just the boost I needed to get to—and so far to stay at—100% completion.

Maybe you’re intrinsically motivated to do a particular thing.  If you are doing it, congratulations! But if you aren’t following through to your satisfaction, add an extrinsic reward to the process.

Maybe your kid wants to learn to play an instrument (is intrinsically motivated), but doesn’t always feel like practicing. Add an extrinsic reward for following through on the practice schedule and see if that increases his or her practice time.

For both adults and kids, reward stickers are easy. You get a visual record of a series of successes that encourages you to keep the chain intact. But you can use anything that works.

Behavior change is not easy, for kids or adults. But it’s important to recognize that the concepts we have about how we should go about changing behavior need to be balanced against how our brain actually operates. Our brain wants a treat. So we can decide what kind of treat to give it or we can let it choose its own treats. See Eating the Entire Bag of Potato Chips.

Filed Under: Beliefs, Brain, Habit, Living Tagged With: Behavior, Brain, Intrinsic Motivation, Rewards

5 Characteristics of Innovative Thinkers

August 31, 2016 by Joycelyn Campbell Leave a Comment

innovative thinking

Innovative thinking doesn’t require an innate talent or special technique. It isn’t limited to artists or inventors or any other group of people. If you want to develop your innovative thinking skills, focus on these five characteristics.

1. Be Curious

Curiosity prepares your brain for learning and long-term memory. It also activates the brain’s reward system. When you’re curious about something, you anticipate discovering more about it. And your brain treats the answer or the new knowledge the same way it treats any kind of reward—by releasing hits of dopamine.

Curiosity increases activity in the hippocampus, which involves the creation of memories. When there is a higher level of interactivity between the reward system and the hippocampus, your brain is more likely to remember the new information—as well as incidental information you encountered along the way.

Curiosity may put the brain in a state that allows it to learn and retain any kind of information, like a vortex that sucks in what you are motivated to learn, and also everything around it. –Dr. Matthias Gruber, UC Davis

2. Be Passionate

When you’re passionate about learning something, creating something, or solving a particular problem, working on it doesn’t feel like work no matter how effortful it might be. Passion is motivating. It keeps you engaged and helps you through the rough or confusing spots, so you’re more likely to keep going instead of getting bored or giving up. Obsession isn’t necessarily a bad thing. When you’re passionate about something, you spend more time working with or thinking about it, which expands your capacity for innovation and creativity within that area.

The more different kinds of experiences you have and the more you learn, in general, the more opportunities you give yourself to discover what you’re passionate about. This isn’t the same thing as “finding your passion.” You can be passionate about several things at the same time or about different things over the course of your life.

Passion is one great force that unleashes creativity, because if you’re passionate about something, then you’re more willing to take risks. –Yo-Yo Ma

3. Be Willing to Fail

The unconscious part of the brain is risk averse, but while avoiding risks can get you incremental gains, it won’t really get you innovation or invention. It’s true that just because you can imagine something, that doesn’t mean it’s possible or viable. On the other hand, you won’t know until you try.

The occurrence of failure is less important than how you respond to it. If you treat it as feedback (information), there is always something you can learn from it to help you decide what to do next. If you treat it as evidence that there’s something wrong with you or your idea or course of action, you’re unlikely to get anything out of it.

And the failure to solve a problem can actually be the key to its eventual solution:

Failure to solve a problem stimulates your brain to store a special, easily retrieved memory of the problem. This memory energizes all of your associations to the information in the problem, sensitizing you to anything in your environment that might be relevant. —John Kounios and Mark Beeman, The Eureka Factor

There are no guarantees in life. If you can learn to live with uncertainty and recognize failure as feedback, you’re actually more likely to succeed.

I have not failed. I’ve just found 10,000 ways that won’t work. –Thomas A. Edison

4. Take Action

I’ll let Tim Ferris take this one: “Not yet!” one might say (and I have said often). More research, more preparation, more interviews, more… procrastination. Let’s call it what it often is: a forgiving term for a terrible habit. To create anything remarkable, it takes not one giant leap after perfect prep, but many baby steps in the right direction once you have barely enough to get started. To start something big, you have to first start something small.

The keywords here are “start something.” When you take action, you get more information in the form of feedback and you learn things you wouldn’t have learned if you simply continued thinking about your project. Taking any action can have unexpected results and undesired consequences. Although you can anticipate that such things might occur, you can’t plan for them because you won’t know what they are until after they happen.

An excellent motto to adopt is create and adjust. Until you begin actively creating, you have nothing to adjust.

5. Use Both Parts of Your Brain

Creativity and innovative thinking involve both parts of the brain—the conscious and the unconscious. Sometimes you need to apply focused (System 2) attention, which is linear, logical, effortful, and slow. But attempting to sustain System 2 attention is counterproductive. Sometimes you need unfocused (System 1) attention, which is associative, non-logical, runs in the background, and is fast.

Too much logical, linear thinking is as bad as too little. After framing the problem or situation and considering possible solutions, turn it over to your unconscious for a while and see what it comes up with. Let your mind wander instead of keeping it on a tight leash.  Research indicates that if you take a break from a problem and come back to it later, you’re more likely to be able to solve the problem than you would be if you continued working on it without the interruption.

Filed Under: Attention, Brain, Creating, Living Tagged With: Creativity, Innovative Thinking, System 1, System 2

Should You Try
Living Without Goals?

August 17, 2016 by Joycelyn Campbell Leave a Comment

winning

No. Just no.

Yes, there are some folks out there who are quite insistent that instead of setting goals, you should put all your attention on your habits. It’s like advising a writer that instead of using nouns, she should put all her attention on verbs. We need both nouns and verbs. And we need both goals and good habits.

I’ve also come across more than a couple of people in the behavior-change field who seem to confuse goals with habits.

A goal is the state of affairs that a plan is intended to achieve and that (when achieved) terminates behavior intended to achieve it.

A goal requires ongoing conscious (System 2) attention. You decide what your desired outcome is (the new state of affairs), and then you create a plan to achieve it. Once you’ve achieved your goal, you don’t keep working toward it. You’re done. A goal has an end point.

A habit, on the other hand, is a recurring, often unconscious pattern of behavior that is acquired through frequent repetition.

Habits are created with or without your participation. If you want to start a new habit or change an existing one, you need to use conscious (System 2) attention initially. But once something becomes a habit, the unconscious (System 1) takes care of it. Habits are ongoing.

I don’t know why or how this either/or, black/white approach to goals and habits came about, but I first heard of doing away with goals in the 1990s when someone gave me a copy of Living Without a Goal by James Ogilvy. I recall reading a bit of it, attempting to give it a fair shake, but even back then I rejected the premise. Subsequently I’ve come across numerous spokespersons for the Zen-like attractiveness of the goalless life, which is especially prominent in the blogosphere.

What’s Wrong with Goals?

One of knocks against goals is that (horrors!) they limit you. Of course they do, but living without goals also limits you. You face limits no matter what you do because when you’re doing one thing, you can’t be doing four other things at the same time. If you board a plane for London, that’s where you’re likely to land even if you change your mind mid-flight and decide you’d rather land in Adelaide, Australia. Trying to keep all your options open doesn’t enhance your life, it keeps you from living it.

In addition to limiting you, another knock against goals is that they eliminate the element of surprise from your life. The idea that if you set and pursue goals life is going to stop surprising you is absurd.

In fact, you’re much more likely to be surprised (both happily and unhappily) once you set your plan into motion because you’ll be actively engaged in accomplishing something challenging. You may be uncomfortable, you’ll get feedback, you’ll learn new things, you’ll have successes and failures, you’ll have to make course adjustments, and you may even decide to change direction. So you may end up exactly where you hoped you would or you may end up someplace quite different. In either case, you’ll have had a chance to appreciate some new scenery and you’ll know much more about yourself than you would if you’d arrived there randomly.

Furthermore, you’re less likely to be surprised by life if you don’t challenge yourself because the unconscious part of your brain doesn’t like surprises. It wants you to be safe and secure, so it will attempt to keep you in your comfort zone, blissfully unaware of what you’re missing.

What’s Wrong with Giving Up Goals?

After considering their case, I’ve concluded the anti-goals folks get it wrong in four ways.

(1) They are unwilling to make a commitment.

When you commit yourself to one thing—especially to following through on a long-term goal—you agree to forego other things and to sometimes do things you don’t particularly feel like doing in the moment. If you want to change your status quo, you can’t just snap your fingers. You need to take action, you need to be persistent, and you need to figure out how to overcome obstacles. You don’t know ahead of time what your experience will be or how things are going to turn out. Doing something you don’t feel like doing now in order to have something you want in the future may not make you happy, but it’s more likely to enhance the satisfaction and meaning in your life.

Something else that comes across from many in the anti-goal camp is an almost pathological fear of measuring results. I’m sure that measuring results can be carried to an extreme, and when coupled with poorly thought-out goals (or goals determined by someone else), not particularly rewarding or even healthy. But measuring results is how you know when you’re getting closer to or farther away from what really matters to you. Why wouldn’t you want to keep track of that?

(2) They have a poor understanding of what goals really are.

What are the things in life that really matter to you? Your goals should not be ends in themselves, but rather the means of having more of what you really want. If you know what you want, you can either hope that doing whatever you feel like doing in the moment will get you there. Or you can identify goals that can get you more of what you want and then take steps to achieve them.

Many of the arguments for giving up goals seem to imply that once you create one, you’re somehow imprisoned by it. It’s true that a goal without a plan is just wishful thinking, but plans are only rigid if you treat them that way. The best way to approach a goal is by paying attention to feedback and adjusting course as needed. There’s nothing in the definition of a goal that prevents you from being flexible or responding to new information or insights.

Yet another misunderstanding about how to make setting goals more effective is the focus on the outcome rather than on the process. You need to identify your desired outcome so you’ll know what you’re aiming for and will be able to tell when you’ve arrived. But then you need to focus your attention on the steps it will take to get there: on the process. Focusing on the outcome will actually decrease the likelihood of achieving your goal.

(3) They have an inability to identify juicy, enlivening, and expansive goals.

Maybe the real problem is a lack imagination. If the idea of setting goals seems dry and boring to the anti-goal folks, they’re probably not setting the right goals.  Maybe they haven’t yet determined what they really want and are still searching. They don’t understand that by undertaking challenges they can stretch their limits and expand their possibilities. They can learn just as much—if not more—than they can learn by meandering moment to moment.

If you do know what you want and have an idea about how to create more of that in your life, you’re likely to find working toward your goals exciting rather than tedious. Of course you won’t be excited about every single step and you won’t be excited every minute of every day. No one is. That’s where having a plan comes in handy. But if you’re not passionate about your desired outcome, let it go and find something else to work toward. Don’t throw out the entire concept of goals.

(4) They lack awareness about how the brain actually works.

Your brain is primed to create habits, but it is not primed to achieve goals. If you do the same thing, under the same circumstances, over and over again, it will become a habit. You will no longer need to focus conscious attention on it because your basal ganglia will have taken it over. Your brain loves repetition and routine. And the unconscious part of your brain actively resists change.

So if you want to change your status quo, which is what a goal is intended to do, you need to focus your conscious attention on completing the steps you’ve outlined until you’ve achieved it. Maintaining focus is not easy. It helps to have a plan that includes a means of measuring your results and rewarding yourself for your accomplishments. If you don’t get your brain to go along with your plan, your brain will get you to go along with its agenda. The unconscious part of your brain is much more interested in immediate gratification than it is in long-term satisfaction—which is why doing whatever you feel like doing in the moment is so appealing. Your brain is generally at the ready to divert your attention to any nearby bright, shiny objects. That means going with the flow is less a philosophical choice and more the path of least resistance of the unconscious part of your brain.

Don’t buy into the anti-goals rhetoric, even if you’ve had negative experiences with goals. Making effective use of goal-setting starts with knowing what you really want and making a commitment to go after it.

Filed Under: Attention, Brain, Creating, Habit, Unconscious Tagged With: Brain, Goals, Habits, System 1, System 2

Benefits, Celebrations, and Rewards

August 10, 2016 by Joycelyn Campbell Leave a Comment

goldstar

Your brain is wired for survival—survival, that is, in the rough and tumble world of the savanna your ancestors roamed 2.5 million years ago. Part of the wiring for survival includes the reward pathway, the purpose of which is to help you remember and repeat activities that are good for you and remember and avoid activities that are bad—possibly even deadly.

Every cell in our brains—every moment of our mental lives—is intimately connected to entire history of life on this planet. —Ferris Jabr, Scientific American

As a case in point, the reward pathway is even older than we are; it evolved in worms and flies about a billion years ago.

Your brain’s reward system operates with or without your participation, which is why you can develop habits you don’t want to have that may be extremely difficult to change or stop. The most effective way to alter those habits, or any behavior you would like to change, is to make use of the reward system.

But maybe you think you don’t—or shouldn’t—need to reward yourself for doing what you want to do or what’s in your own best interest. Maybe you believe knowing what you want to do, why you want to do it, and how to do it is sufficient. You’re an adult, right? You have self-discipline and self-control. Or you can develop it. Rewards might be OK for young children. Or pets. But you don’t need them.

If that’s where you’re coming from, well, science does not support your position. It turns out all of us are hardwired to be “insatiable wanting machines.” If we don’t learn how to use the brain’s reward system, it will continue using us.

Gold Stars

I hand out a page of stickers to the clients in my Goals, Habits & Intentions course, and the reactions are always interesting. Some people love them and immediately figure out how to use them as rewards. Others hold onto them for weeks, wondering what to do with them. (“Why do I have these?”) Some have no problem connecting awarding themselves a sticker with getting a reward. Others go through the motions without making that connection.

Stars and stickers are obviously only one type of reward, but they’re easy to get and use and can provide a strong visual reinforcement, as I recently rediscovered.

There are four things I do early in the day and again near the end of the day. I can’t turn them into a routine for various reasons, so that’s not an option. They’re all things I want to do. No one told me I have to or should do them. But in the moment, at any given time, the unconscious part of the brain, which is focused on immediate gratification, can almost always find something more interesting or enjoyable for me to do.

I noticed that a lot of my self-talk was taken up with prevaricating about doing one or more of the four things. Should I do it now or later? OK, I’ll do it after [fill in the blank]. And as the day progressed, it would get easier and easier to not do something and then rationalize as to why that was acceptable. I was using a lot of conscious attention and getting mediocre results. Although I was doing these four things twice a day most of the time, I don’t want to do them most of the time. I want to do them all of the time.

Knowing what I know about how the brain works, I mentally slapped myself upside the head and got out a sheet of small but sparkly gold stars. I decided I would reward myself with one gold star after completing the four things in the morning and a second gold star when I completed them again at the end of the day. I apply the stickers to the small wall calendar in my bathroom where I also keep track of how much walking I do each day.

Instituting the gold star system has had two significant results:

  1. I have had zero incompletions, meaning I’ve been able to award myself all the gold stars I’ve been eligible to receive.
  2. My self-talk now serves to remind me what I have yet to do before I can get the next gold star. So instead of dithering about whether or not to do it, my self-talk serves to keep me on track.

My brain anticipates the dopamine hit I’m going to get from slapping that sticker on the calendar. And instead of having to make excuses for myself for why I haven’t done something, I get to acknowledge and enjoy the fact that I’m actually doing what I want to do.

Benefits Are Not Rewards

A benefit is something that is advantageous or good. Benefits can be short-term or long-term. They result from actions you take. (Of course, you can also benefit from actions other people take or from fortunate changes in circumstances, but you have no direct control over those things.)

If there were no benefit to you for embarking on a particular course of action (completing a project or goal action plan, changing or starting a habit, or following through on an intention), there would be no point in doing it. Benefits answer the question of why you want to do something. So it’s useful to clearly identify all the benefits that would—or could—accrue if you accomplish what you set out to do.

But a benefit is not a reward. I get a different benefit from each of the four things I do as well as a general well-being type of benefit from doing all of them. One of the four things is a series of stretches that takes five minutes or so. The short-term benefit is I feel good during and after doing them. The long-term benefit is I’m more flexible and have less back and shoulder tension. I have to do the stretches consistently in order to get the long-term benefit. Giving myself a reward each time I do them helps me be consistent.

I already knew what the benefits were before I began using the gold stars, but that kind of knowledge has no impact on the brain’s reward system. Knowing the benefit of doing something takes place in the conscious part of the brain; the reward system operates at the unconscious level of the brain (remember the worms and flies?). The reward system isn’t logical; it’s functional.

Celebrations Aren’t Rewards, Either

In behavior-change terms, a celebration is an impromptu acknowledgement of something you’ve accomplished. The difference between a reward and a celebration is in how you use it, not what it is. In order for something to be effective as a reward, you need to crave it. That’s because dopamine is triggered by the expectation of a reward. So in order for you—and your brain—to crave a reward, the reward needs to be something you really want (enjoy) and it needs to be identified ahead of time. What exactly will you get when you complete or accomplish the thing you set out to do?

I know my reward for doing that series of four things will be another gold star, so my brain pushes me to do what I need to do to get it because it craves it. (Sometimes my brain is a really cheap date.) And the more gold stars I accumulate, the stronger the craving becomes. If I were to spontaneously decide to treat myself to a movie or a glass of wine for earning the maximum number of gold stars in a week, it would be a celebration. If I planned to do it ahead of time, it would be a reward.

Celebrations are great! Go ahead and celebrate your successes and accomplishments. But don’t try to substitute celebrations for rewards because they will not help you train your brain to do what you want it to do. If you have trouble identifying suitable rewards, pay attention to how you celebrate and the treats you give yourself. You may be able to use some of those things as rewards.

The Bottom Line

Benefits, celebrations, and rewards are all rewarding to experience, but they serve different purposes in terms of motivation and incentive when it comes to effecting behavior change. Because the reward system operates at the unconscious level, you can’t simply dismiss it or try to circumvent it. The best course of action is to take advantage of it and work with it. Otherwise, you may be unwittingly reinforcing behaviors you don’t want.

Filed Under: Brain, Consciousness, Habit, Making Different Choices, Mind, Unconscious, Wired that Way Tagged With: Behavior Change, Benefits, Brain's Reward System, Celebrations, Rewards

Upheaval Is Easy;
Sustained Change Is Hard

July 13, 2016 by Joycelyn Campbell Leave a Comment

change

Although we have a fundamental belief in human rationality, which our laws are based upon, the evidence is mounting that we are, as psychologist Dan Ariely says, “predictably irrational.” On the one hand, this explains quite a lot about the way things play out in the wider world. When you recognize how irrational we actually are, you’re less likely to be surprised by the things people do and say and think. On the other hand, if you’re in favor of fairness and justice, the situation is extremely troubling.

The path to correcting society’s most significant ills may need to begin with questioning some of our basic assumptions about human nature.

The Status Quo Is Status Quo

We have a hard time making behavior changes in our own lives, yet we’re often surprised that enacting social change is so frustrating, difficult, and time consuming. But the situation isn’t remotely surprising. Change is difficult and slow because our brain is wired to maintain the status quo, and it is we—people with brains wired to maintain the status quo—who put into place and are then affected by laws and social policies.

One part of our brain (System 2) can see the benefit of change and wants to make changes. The other part of the brain (System 1) actively resists change. The part of the brain that can see the benefit of change is slow, lazy, and easily depleted. Much of the time it’s offline. The part of the brain that resists change is fast, vast, and always on. When System 2 is depleted, we revert to operating not logically and rationally, but on autopilot.

Furthermore, laws and social policies are based on the idea that people are rational actors, who respond to incentives in straightforward ways. We believe that education, awareness, and clearly defined negative consequences are effective strategies. This is a very logical position to take. It’s also one of the reason why our laws and policies don’t work the way we expect them to work.

Many of our social institutions—and laws in particular—implicitly assume that human actions are largely the product of conscious knowledge and intention. We believe that all we need for a law-abiding society is to let people know what is right and what is wrong, and everything will follow from there. Sure, we make exceptions for people with grave mental disorders, but we assume most human behavior is conscious and intentional. Even when we acknowledge the power of unconscious influence, we believe it can be overcome by willpower or education.—Shankar Vedantam, The Hidden Brain

The hidden brain, as Shankar Vedantam refers to System 1, doesn’t operate logically or rationally. It isn’t necessarily up to the same thing the conscious part of our brain, System 2, is up to. For example:

  1. System 1 focuses on survival and detecting threats to our survival.
  2. System 1 can’t handle complexity, so it generalizes instead.
  3. System 1 is biased because biases make it easier to decide what we think.
Threat Detection

The brain is, first and foremost, a survival tool, and the way that it has found to be most effective at guaranteeing survival is through the threat and reward response. Put simply, your brain will cause you to move away from threats and move toward rewards. —Dr. David Rock, author of Your Brain at Work

This sounds reasonable and not particularly problematic until you realize that, in additional to actual survival needs (food, water, shelter, etc.) and actual physical threats, each of us has personalized our threat-detection system to include situations we have defined as threatening. And once the brain gets the idea that something is a threat, it responds as if it is facing a literal threat to our physical survival.

How logical do you tend to be when you’re facing a threat to your survival?

When the brain is under severe threat, it immediately changes the way it processes information, and starts to prioritize rapid responses. “The normal long pathways through the orbitofrontal cortex, where people evaluate situations in a logical and conscious fashion and [consider] the risks and benefits of different behaviors— that gets short circuited,” says Dr. Eric Hollander, professor of psychiatry at Montefiore/Albert Einstein School of Medicine in New York.  Instead, he says, “You have sensory input right through the sensory [regions] and into the amygdala or limbic system.”

This dramatically alters how we think, since the limbic system is deeply engaged with modulating our emotions.  “The neural networks in the brain that are involved in rational, abstract cognition— essentially, the systems that mediate our most humane and creative thoughts— are very sensitive to emotional states, especially fear.” So when people are terrorized, “Problem solving becomes more categorical, concrete and emotional [and] we become more vulnerable to reactive and short-sighted solutions.” —Maia Szalavitz , neuroscience journalist

When we feel threatened, logic and rationality go offline.

Generalization

Statistical facts don’t come to people naturally. Quite the opposite. Most people understand the world by generalizing personal experiences which are very biased. In the media the “news-worthy” events exaggerate the unusual and put the focus on swift changes. Slow and steady changes in major trends don’t get much attention. Unintentionally, people end-up carrying around a sack of outdated facts that we got in school (including knowledge that often was outdated when acquired in school). —gapminder.org/ignorance

System 1 processes data and information through association. It sees patterns and makes connections, whether or not the patterns and connections actually exist. It is, as Daniel Kahneman (Thinking, Fast and Slow) writes, “radically insensitive to both the quality and quantity of the information that gives rise to impressions and intuitions.” As a result, System 1 accepts anecdotal evidence as being as valid as verified evidence.

Seeing patterns and finding connections makes it easy to come up with sometimes sweeping generalizations.

One example: Person A is similar to Person B in some particular way; therefore, Person B is probably similar to Person A in other ways. Since I know Person A, I now believe I also know and understand Person B. And I see all of the people who share some of these same characteristics as being alike. This leads me to believe I understand more than I do and know more than I know about Person B and other people who bear some similarity to Person B.

Another example: Extrapolating from my own personal experience to assume that everyone thinks the way I think, feels the way I feel, or would respond the way I respond.

Generalizing can be useful when we need to make quick assessments. But it’s a lazy way of thinking that can be dangerous when used in important or critical situations.

It’s easy to find examples of generalizing in the opinions we have and the alliances we form around hot-button social topics such as climate change, GMOs, vaccines, immigration, and Planned Parenthood. It can also be seen in how people line up in the pro- or anti-science camps.

When we generalize, we make assumptions and draw conclusions from limited data or evidence.

Implicit Biases

Critical thinking doesn’t come naturally. Since we need to make all kinds of assessments and decisions in the course of our lives—and since the part of the brain that can think critically is often offline—we use mental shortcuts instead of thinking most things through.

[Implicit] biases, which encompass both favorable and unfavorable assessments, are activated involuntarily and without an individual’s awareness or intentional control. Residing deep in the subconscious, these biases are different from known biases that individuals may choose to conceal for the purposes of social and/or political correctness. Rather, implicit biases are not accessible through introspection.

The implicit associations we harbor in our subconscious cause us to have feelings and attitudes about other people based on characteristics such as race, ethnicity, age, and appearance.  These associations develop over the course of a lifetime beginning at a very early age through exposure to direct and indirect messages. In addition to early life experiences, the media and news programming are often-cited origins of implicit associations.

A Few Key Characteristics of Implicit Biases

Implicit biases are pervasive. Everyone possesses them, even people with avowed commitments to impartiality such as judges.

Implicit and explicit biases are related but distinct mental constructs.They are not mutually exclusive and may even reinforce each other.

The implicit associations we hold do not necessarily align with our declared beliefs or even reflect stances we would explicitly endorse.

We generally tend to hold implicit biases that favor our own ingroup, though research has shown that we can still hold implicit biases against our ingroup.

Implicit biases are malleable. Our brains are incredibly complex, and the implicit associations that we have formed can be gradually unlearned through a variety of debiasing techniques.

Source: kirwaninstitute.osu.edu. Note: Harvard University has developed an implicit association test that is available online so you can test yourself for your own hidden biases.

Now What?

Change is hard because of the way we’re wired. If we can come to terms with the fact that we operate less rationally than we think we do, we might be able to create or modify laws and public policies to be more effective for more people.

Things to remember:

  • System 1’s agenda is to maintain the status quo, so most of the time that’s our agenda and everyone else’s, too. If it’s difficult for us to make personal changes, imagine how difficult it is to make changes that involve large groups of people—or to change other peoples’ minds.
  • System 1 is primarily a threat-detector. When we feel threatened, we are not going to be thinking or behaving logically, and we should expect the same to be true of others. People who feel threatened are easier to manipulate, and they may take actions that are not in their own best interest.
  • We generalize because System 1 doesn’t handle complexity well. Generalizing leads to a feeling of cognitive ease because we think we know more than we do and understand more than we do. That may not be a problem in trivial matters, but it has huge implications when it comes to laws and public policies.
  • We are all at the effect of implicit biases. Because we aren’t directly aware of them, it’s easy for us to deny we have them. That doesn’t make them go away, however. The best thing to do is to pay attention to how we act and react to other people so we can begin to recognize, acknowledge, and eventually neutralize some of these biases.

Making the unconscious conscious is difficult because the central obstacle lies within ourselves. But putting reason ahead of instinct and intuition is also what sets us apart from every other species that has ever lived. Understanding the hidden brain and building safeguards to protect us against its vagaries can help us be more successful in our everyday lives. It can aid us in our battle against threats and help us spend our money more wisely. But it can also do something more important than any of those things: It can make us better people. —Shankar Vedantam, The Hidden Brain

Note: This is a slightly modified version of my 10/16/15 post as a response to recent events not only in the U.S. but around the world.

Filed Under: Beliefs, Brain, Cognitive Biases, Living, Wired that Way Tagged With: and Save Our Lives, Brain, Change, Control Markets, Implicit Bias, Mind, The Hidden Brain: How Our Unconscious Minds Elect Presidents, Wage Wars

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