If you want to get good answers, you have to ask good questions. That seems pretty obvious. What may be less obvious is that it’s also important to know what question it is you’re answering—because, in some cases, it isn’t the one you were asked or even the one you asked yourself.
In Thinking, Fast and Slow, Daniel Kahneman introduced the concept of what he calls “answering an easier question” aka “substitution.”
If a satisfactory answer to a hard question is not found quickly, System 1 [the unconscious] will find a related question that is easier and will answer it. I call the operation of answering one question in place of another substitution.
Even with his examples, substitution was nothing but an abstract concept to me until I happened to experience it myself.
Not long after I read this chapter of Kahneman’s book, I was standing in my kitchen looking out the window waiting for water to boil for a cup of tea. It was an overcast and dreary early winter day. I hate winter, and that’s putting it mildly. Gray days are demotivating to begin with, and I already wasn’t interested in any of the work I had to accomplish that particular day. So as I stared out the window, I asked myself a question: If I could do anything right now, what would it be?
Almost immediately, I caught myself in the act of answering a different—and much easier—question: What more enjoyable thing can I do right now that’s practical?
Had I not been reading Kahneman’s book, I would have missed this sleight of mind. Instead, I did notice that I couldn’t answer the original question. I didn’t know what I would do, if I could do anything. Upon further consideration, I realized that I didn’t know what I really wanted, period, which is why I couldn’t answer the question. As someone who usually knows my own mind—or who thinks I do—I was intrigued.
What Do I Really Want?
The result was that I created an exercise for myself so I could discover what I really wanted—not just the small or temporary stuff, but the big stuff—the big picture stuff. I ended up referring to these things as Big Picture Wants, and I created a course (What Do You Want?) so that other people could find out what they really want, too.
You can’t discover Big Picture Wants directly (that’s the hard question). An easier question to answer is what do I want right now? It turns out that by answering the easier question over and over (and over…and over…), you can eventually find the answer to the hard question.
Identifying Big Picture Wants is the “art” part of mastering the art and science of change. If you don’t know what you really want in life, you lack a compelling context for making decisions and setting goals. Knowing where you’re headed—why you’re doing something—helps you keep your eyes on the prize. Otherwise, one path seems to be as good as another, and distraction, procrastination, and self-doubt are your constant companions.
What Impact Do I Want to Make?
The phenomenon of substitution also shows up in my Personal Impact course, which I created after hearing many of my amazing clients talk about wanting to make an impact. When I asked them what impact they wanted to make, they could usually tell me what they were doing or wanted to do, but almost no one could describe the impact they wanted their “doing” to have. I think it’s Dan Ariely who said that thinking is difficult and sometimes unpleasant. Add to that what Dr. Art Markman and Dr. Bob Duke recently said in their podcast, Two Guys on Your Head: Brains look for efficient ways to get on with it.
It’s no wonder we immediately shift to the question we can answer: because trying to answer the deeper, more difficult question is unpleasant and because our brain wants to get on with it.
And per Daniel Kahneman:
[A] lazy System 2 [consciousness] often follows the path of least effort and endorses a heuristic answer without much scrutiny of whether it is truly appropriate. You will not be stumped, you will not have to work very hard, and you may not even notice that you did not answer the question you were asked. Furthermore, you may not realize that the target question was difficult, because an intuitive answer to it came readily to mind.
We spend two-thirds of the Personal Impact course focusing on the what and the who—and trying to separate them from the how. (Yes, some of our conversations sound like we’re reading Dr. Seuss.)
Making an impact is all about changing the status quo, but on a bigger level than the personal, which makes it even more challenging. That’s why it’s extremely important to be not only clear, but also passionate, about what impact you want to make and why you want to make it.
Asking Why Forward
But asking why questions can be tricky, too. For one thing, we tend to ask them in the wrong direction. We ask why did that happen? Why did that person do what he/she did? Why did I do that? Why am I the way I am?
Asking why backward is an attempt to find an explanation, rationale, reason, or maybe even an excuse. It’s easy to get stuck in the past searching for answers to questions about the present or the future.
Asking why forward instead of backward, however, is extremely useful. An example is asking why do I want to do this thing or make this impact? Instead of providing an explanation, which is neither useful nor powerful, the answer to that question can provide definition, motivation, and determination.
The backward why is just a habit of thought. It can’t take you anywhere new—or anywhere at all, really. The forward why is where all the action is. It can break through the limits and barriers imposed by the past. It can open up and expand your world.
Part of the series A-Z: An Alphabet of Change.