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Benefits, Celebrations, and Rewards

August 10, 2016 by Joycelyn Campbell Leave a Comment

goldstar

Your brain is wired for survival—survival, that is, in the rough and tumble world of the savanna your ancestors roamed 2.5 million years ago. Part of the wiring for survival includes the reward pathway, the purpose of which is to help you remember and repeat activities that are good for you and remember and avoid activities that are bad—possibly even deadly.

Every cell in our brains—every moment of our mental lives—is intimately connected to entire history of life on this planet. —Ferris Jabr, Scientific American

As a case in point, the reward pathway is even older than we are; it evolved in worms and flies about a billion years ago.

Your brain’s reward system operates with or without your participation, which is why you can develop habits you don’t want to have that may be extremely difficult to change or stop. The most effective way to alter those habits, or any behavior you would like to change, is to make use of the reward system.

But maybe you think you don’t—or shouldn’t—need to reward yourself for doing what you want to do or what’s in your own best interest. Maybe you believe knowing what you want to do, why you want to do it, and how to do it is sufficient. You’re an adult, right? You have self-discipline and self-control. Or you can develop it. Rewards might be OK for young children. Or pets. But you don’t need them.

If that’s where you’re coming from, well, science does not support your position. It turns out all of us are hardwired to be “insatiable wanting machines.” If we don’t learn how to use the brain’s reward system, it will continue using us.

Gold Stars

I hand out a page of stickers to the clients in my Goals, Habits & Intentions course, and the reactions are always interesting. Some people love them and immediately figure out how to use them as rewards. Others hold onto them for weeks, wondering what to do with them. (“Why do I have these?”) Some have no problem connecting awarding themselves a sticker with getting a reward. Others go through the motions without making that connection.

Stars and stickers are obviously only one type of reward, but they’re easy to get and use and can provide a strong visual reinforcement, as I recently rediscovered.

There are four things I do early in the day and again near the end of the day. I can’t turn them into a routine for various reasons, so that’s not an option. They’re all things I want to do. No one told me I have to or should do them. But in the moment, at any given time, the unconscious part of the brain, which is focused on immediate gratification, can almost always find something more interesting or enjoyable for me to do.

I noticed that a lot of my self-talk was taken up with prevaricating about doing one or more of the four things. Should I do it now or later? OK, I’ll do it after [fill in the blank]. And as the day progressed, it would get easier and easier to not do something and then rationalize as to why that was acceptable. I was using a lot of conscious attention and getting mediocre results. Although I was doing these four things twice a day most of the time, I don’t want to do them most of the time. I want to do them all of the time.

Knowing what I know about how the brain works, I mentally slapped myself upside the head and got out a sheet of small but sparkly gold stars. I decided I would reward myself with one gold star after completing the four things in the morning and a second gold star when I completed them again at the end of the day. I apply the stickers to the small wall calendar in my bathroom where I also keep track of how much walking I do each day.

Instituting the gold star system has had two significant results:

  1. I have had zero incompletions, meaning I’ve been able to award myself all the gold stars I’ve been eligible to receive.
  2. My self-talk now serves to remind me what I have yet to do before I can get the next gold star. So instead of dithering about whether or not to do it, my self-talk serves to keep me on track.

My brain anticipates the dopamine hit I’m going to get from slapping that sticker on the calendar. And instead of having to make excuses for myself for why I haven’t done something, I get to acknowledge and enjoy the fact that I’m actually doing what I want to do.

Benefits Are Not Rewards

A benefit is something that is advantageous or good. Benefits can be short-term or long-term. They result from actions you take. (Of course, you can also benefit from actions other people take or from fortunate changes in circumstances, but you have no direct control over those things.)

If there were no benefit to you for embarking on a particular course of action (completing a project or goal action plan, changing or starting a habit, or following through on an intention), there would be no point in doing it. Benefits answer the question of why you want to do something. So it’s useful to clearly identify all the benefits that would—or could—accrue if you accomplish what you set out to do.

But a benefit is not a reward. I get a different benefit from each of the four things I do as well as a general well-being type of benefit from doing all of them. One of the four things is a series of stretches that takes five minutes or so. The short-term benefit is I feel good during and after doing them. The long-term benefit is I’m more flexible and have less back and shoulder tension. I have to do the stretches consistently in order to get the long-term benefit. Giving myself a reward each time I do them helps me be consistent.

I already knew what the benefits were before I began using the gold stars, but that kind of knowledge has no impact on the brain’s reward system. Knowing the benefit of doing something takes place in the conscious part of the brain; the reward system operates at the unconscious level of the brain (remember the worms and flies?). The reward system isn’t logical; it’s functional.

Celebrations Aren’t Rewards, Either

In behavior-change terms, a celebration is an impromptu acknowledgement of something you’ve accomplished. The difference between a reward and a celebration is in how you use it, not what it is. In order for something to be effective as a reward, you need to crave it. That’s because dopamine is triggered by the expectation of a reward. So in order for you—and your brain—to crave a reward, the reward needs to be something you really want (enjoy) and it needs to be identified ahead of time. What exactly will you get when you complete or accomplish the thing you set out to do?

I know my reward for doing that series of four things will be another gold star, so my brain pushes me to do what I need to do to get it because it craves it. (Sometimes my brain is a really cheap date.) And the more gold stars I accumulate, the stronger the craving becomes. If I were to spontaneously decide to treat myself to a movie or a glass of wine for earning the maximum number of gold stars in a week, it would be a celebration. If I planned to do it ahead of time, it would be a reward.

Celebrations are great! Go ahead and celebrate your successes and accomplishments. But don’t try to substitute celebrations for rewards because they will not help you train your brain to do what you want it to do. If you have trouble identifying suitable rewards, pay attention to how you celebrate and the treats you give yourself. You may be able to use some of those things as rewards.

The Bottom Line

Benefits, celebrations, and rewards are all rewarding to experience, but they serve different purposes in terms of motivation and incentive when it comes to effecting behavior change. Because the reward system operates at the unconscious level, you can’t simply dismiss it or try to circumvent it. The best course of action is to take advantage of it and work with it. Otherwise, you may be unwittingly reinforcing behaviors you don’t want.

Filed Under: Brain, Consciousness, Habit, Making Different Choices, Mind, Unconscious, Wired that Way Tagged With: Behavior Change, Benefits, Brain's Reward System, Celebrations, Rewards

When an Explanation Is the Booby Prize

August 3, 2016 by Joycelyn Campbell Leave a Comment

explanation

Trying to understand why we do the things we do—or fail to do the things we want or intend to do—is a deeply engrained habit of thought. It seems obvious. It feels useful. When our ancestors roamed the savanna, they had a practical reason for trying to determine cause-and-effect explanations for what was going on around them: survival. And there are plenty of domains and situations in modern life where it’s also important to determine cause and effect. On a personal scale, for example:

  • If I don’t shop for groceries, I won’t have any food to eat.
  • If I don’t leave enough space between my car and the one in front of me, and it stops suddenly, I’m likely to run into it.
  • When I eat too much citrus fruit, I get a rash.

Trying to come up with cause-and-effect explanations for our behavior is far less straightforward, but that doesn’t stop us. We think we can figure out why we do—or don’t do—the things we do. But we’ll never have access to all the necessary information since much of our behavior is initiated by the unconscious part of our brain.

We’re also under the illusion that having an explanation will make a difference. In fact having an explanation is so important to us that anything that seems to fit with our pre-existing beliefs will do, whether or not it’s accurate. Most of the time, we won’t be able to come up with a definitive explanation, and even if we did, so what? By itself, understanding something has no direct impact on our behavior.

Searching for an explanation for our behavior is often just a diversion from doing something about it. Sometimes we think we can’t take action until we after we figure out the why of what we’re doing or not doing.  As I said, this habit of thinking feels useful. It has that in common with rumination. Both habits of thought seem like problem-solving but are really mental distractions that keep us stuck.

In truth, when we set out to explain our actions, they are all post hoc explanations using post hoc observations with no access to unconscious processing. Not only that, our left brain fudges things a bit to fit into a makes-sense story. Explanations are all based on what makes it into our consciousness, but actions and the feelings happen before we are consciously aware of them—and most of them are the results of nonconscious processes, which will never make it into the explanations. The reality is that listening to people’s explanations of their actions is interesting—and in the case of politicians, entertaining—but often a waste of time. —Michael Gazzaniga, Professor of Psychology, UC Santa Barbara

Essentially an explanation is a story about how or why something happened or is the way it is. It may be more—or less—accurate, but it’s still a story. And it’s often a story about dysfunction. If we want to effect behavior change, we have to let go of the old story, anyway, and craft a new one. The only way we can make that happen is by focusing on what we’re doing instead of on what we think about what we’re doing.

Filed Under: Habit, Living, Mind, Unconscious Tagged With: Behavior Change, Explanations, Habits of Thought

The Other Problem with
Affective Forecasting

July 27, 2016 by Joycelyn Campbell Leave a Comment

affective forecasting

The year it was published, I purchased a copy of the Best American Non-Required Reading 2004, which included an article written by Jon Gertner for the New York Times titled The Futile Pursuit of Happiness. The article reviewed the work of several psychologists whose work I eventually became familiar with—including Daniel Gilbert, Timothy Wilson, and Daniel Kahneman—in the relatively new field of affective forecasting. I was intrigued enough to copy the article, reread it, and highlight a good portion. From the vantage point of now, I see it was one of the small handful of bread crumbs along the trail to creating Farther to Go!

But I filed the article away, and in the interim between then and 2012, seem to have forgotten about it. Daniel Gilbert’s book Stumbling on Happiness was already a best seller before I came across a copy of it, and I don’t recall connecting the dots between it and the article I’d been so interested in. I’ve recommended the book to numerous people and refer to it in some of my courses in spite of it’s focus on happiness, not because of it.

Don’t Worry; Be Happy

That’s the other problem with affective forecasting (read my previous post, Miswanting). The emphasis is on happiness rather than on satisfaction and meaning. Happiness is an ephemeral emotional state. We’re simply not always going to be happy—and trying to be isn’t even a worthwhile goal.

We are living in an era in which the Happiness Industry invades and permeates society and every unpleasant aspect of life is frowned upon, and dismissed as an unnecessary social ill. Rather than learning to cope with or contemplate certain aspects of life—fear, sadness, loneliness and boredom—we avoid them, gradually removing our ability to tolerate even the most mundane of the difficult aspects of life. —Siobhan Lyons, Philosophy Now

The things that make us happy are not necessarily the things we find satisfying or meaningful. That’s partly because happiness is a function of the unconscious part of the brain (System 1), which is focused on immediate gratification, while satisfaction and meaning are functions of the conscious part (System 2), which is focused on long-term goals and plans. The pursuit of happiness keeps us fixated on ourselves and on gratifying our immediate wants and needs.

Furthermore, because happiness is an ephemeral and transient emotional state, what makes us happy at one point in time isn’t necessarily going to make us happy at another. But because of the way we’re wired, it’s very difficult to recognize and account for that in the moment.

We’re more different from ourselves in different states than we are from another person. —George Loewenstein, Educator and Economist

And maybe a certain amount of something makes us happy, but too much of it makes us sick—literally or figuratively. Too much craft beer, sex, alone time, hanging out with a best friend, tiramisu, dancing, cooking, listening to music, laughing—whatever it is that makes us happy has at least the potential to also make us very unhappy.

To be fair to Daniel Gilbert, he isn’t advocating the relentless pursuit of happiness, either:

If someone offers you a pill that makes you happy 100 percent of the time, you should run fast in the other direction. It’’s not good to feel happy in a dark alley at night. Happiness is a noun, so we think it’s something we can own. But happiness is a place to visit, not a place to live. It’’s like the child’’s idea that if you drive far and fast enough you can get to the horizon—. No, the horizon’’s not a place you get to. —Daniel Gilbert, quoted in The Science of Happiness, Harvard Magazine

However, there is a considerable amount of discussion and debate about how we should approach the subject of happiness. This may be the most useful perspective:

The moments of happiness we enjoy take us by surprise. It is not that we seize them, but that they seize us. —Ashley Montagu, Anthropoligist

Satisfying and Meaningful vs. Happy

One way to bypass the errors we make in affective forecasting is to focus on creating satisfying and meaningful lives rather than happy ones by identifying what we really want. Higher order wants or, as I call them, Big Picture Wants, are abstract but they are neither transient nor ephemeral.

Research indicates that if you aim for satisfying and meaningful, you may get happiness as a byproduct. But if you aim for happiness, you will not get satisfaction and meaning as byproducts. And the people who pursue satisfaction and meaning, even when the going gets tough, report higher overall levels of satisfaction with their lives. Because what is meaningful is less transitory, we have a better chance of achieving and sustaining a meaningful life—and therefore a satisfying one—than we have of achieving and maintaining a happy life.

When we’re oriented to something bigger than we are, and bigger than our immediate wants and needs, we’re less susceptible to the pull of immediate gratification. When we give our big brain (consciousness, System 2) something worthwhile to focus on, we can achieve goals or create things that actually make a difference to ourselves and to others.

Our obsession with happiness may reflect a sense that our lives lack meaning, but pursuing happiness is not the solution. George Loewenstein recommends we invest our resources in the things that will make us happy. I think we’ll be much better off if instead we invest our resources in what makes our lives satisfying and meaningful. That path may be risky and not always easy or pleasurable, but…

If you want a guarantee, buy a toaster. –Clint Eastwood

Filed Under: Beliefs, Choice, Finding What You Want, Happiness, Living, Making Different Choices, Meaning Tagged With: Affective Forecasting, Happiness, Meaning, Meaningful Life, Satisfaction

Miswanting: The Problems with Affective Forecasting

July 20, 2016 by Joycelyn Campbell Leave a Comment

affective forecasting

Affective forecasting refers to our attempt to imagine a future event and predict how we’re going to feel about it when it occurs. The term and the research on it may be relatively new, but we engage in the process whenever we attempt to determine a course of action. The results of numerous studies on affective forecasting reveal that (1) we’re not very good at it, (2) we don’t know we’re not very good at it, and so (3) we keep making the same mistakes when pursuing what we think will make us happy. The term for this coined by Daniel T. Gilbert and Timothy D. Wilson is miswanting.

The reason we’re not very good at predicting our future feelings is that we routinely make all kinds of errors, some of which are described below. First the good news: we’re generally good at predicting whether a future experience will be positive or negative. And when we make short-term (tomorrow) versus long-term (a year from now) predictions, we’re pretty good at accurately identifying the emotions we’re likely to feel when we experience an event.

Impact

What we’re not very good at is predicting how intense our feelings will be and how long they will last. This prediction error is known as the impact bias.

Whether people overestimate how good or bad they will feel, overestimate how quickly those feelings will arise, or underestimate how quickly they will dissipate, the important point is that they overestimate how powerfully the event will impact their emotional lives—Timothy D. Wilson, Daniel T. Gilbert (2003)

So we tend to believe that both positive and negative events will affect us more intensely and that the duration of those effects will be longer than they’re likely to be. We think that getting the new job, the guy/girl, the new house/car, or winning the lottery will cause us to feel fantastic for the foreseeable future. We think not getting the job, failing a test, losing a friend, or experiencing a financial setback will cause us to feel devastated for the foreseeable future.

Big vs. Small

We believe that a bigger problem will have a bigger negative effect on us than a smaller, chronic problem or minor annoyance will. But that doesn’t turn out to be the case for a couple of reasons. One is that we tend to respond to and take care of the bigger problems but often let the smaller ones drag on and annoy us indefinitely. The other is that we have a so-called psychological immune system that’s triggered by big problems to help us cope with them.

Misconstrual

In order to predict how we’re likely to feel about something, we need to be able to imagine the event. That’s easier to do if we’ve experienced it or something similar in the past. If we’ve been to a lot of parties, we can imagine—in general—how we’ll feel about attending a party on Saturday. If we’ve cleaned out the garage before, we can imagine how we’ll feel about doing that on Saturday, too. But if we haven’t experienced an event, what we imagine or expect may not bear much resemblance to the way the actual event unfolds. Thinking we can predict the future leads us to believe in the veracity of what we imagine.

Memory

Even if we’re able to imagine an event because we’ve experienced it before, our memory of it—and how we felt at the time—may be faulty simply because it’s the nature of memory to be faulty. And the feelings we experience when remembering a past event are not necessarily the same feelings we had when the event took place. Additionally, when we don’t recall actual details of an event, we may come to rely instead on our beliefs or theories about how such an event will make us feel.

Variability

When trying to decide where to vacation, which movie to see, or which house to buy, we tend to focus on, compare, and overestimate the differences between various options and underestimate their similarities. Furthermore, the order in which people are asked to think about differences vs. similarities has been found to influence the accuracy of their affective forecasting. Those who thought last about the similarities tended to be happier about their choices.

Hot vs. Cold States

When we’re in a “hot” emotional state (anxious, fearful, hungry, courageous, or sexually excited, for example), we have a hard time predicting what we will want when we’re in a “cold” (more rational) state—and vice versa. That means when we’re in a cold state—satiated, for example—we’re likely to predict we’ll have enough willpower to avoid binging on the bag of potato chips we’re picking up at the supermarket. But later that evening, when we’re hungry—in a hot state—we do, in fact, binge eat.

These mistakes—which arise because of the way we’re wired, not because there’s something wrong with us—aren’t the only mistakes we make when trying to predict what will make us happy or sad in the future. But hopefully they help clarify why it’s so hard to make accurate predictions and why we’re often disappointed by the choices we make.

Next time: The Other Problem with Affective Forecasting

Filed Under: Beliefs, Choice, Cognitive Biases, Finding What You Want, Happiness, Making Different Choices Tagged With: Affective Forecasting, Happiness, Impact Bias

Upheaval Is Easy;
Sustained Change Is Hard

July 13, 2016 by Joycelyn Campbell Leave a Comment

change

Although we have a fundamental belief in human rationality, which our laws are based upon, the evidence is mounting that we are, as psychologist Dan Ariely says, “predictably irrational.” On the one hand, this explains quite a lot about the way things play out in the wider world. When you recognize how irrational we actually are, you’re less likely to be surprised by the things people do and say and think. On the other hand, if you’re in favor of fairness and justice, the situation is extremely troubling.

The path to correcting society’s most significant ills may need to begin with questioning some of our basic assumptions about human nature.

The Status Quo Is Status Quo

We have a hard time making behavior changes in our own lives, yet we’re often surprised that enacting social change is so frustrating, difficult, and time consuming. But the situation isn’t remotely surprising. Change is difficult and slow because our brain is wired to maintain the status quo, and it is we—people with brains wired to maintain the status quo—who put into place and are then affected by laws and social policies.

One part of our brain (System 2) can see the benefit of change and wants to make changes. The other part of the brain (System 1) actively resists change. The part of the brain that can see the benefit of change is slow, lazy, and easily depleted. Much of the time it’s offline. The part of the brain that resists change is fast, vast, and always on. When System 2 is depleted, we revert to operating not logically and rationally, but on autopilot.

Furthermore, laws and social policies are based on the idea that people are rational actors, who respond to incentives in straightforward ways. We believe that education, awareness, and clearly defined negative consequences are effective strategies. This is a very logical position to take. It’s also one of the reason why our laws and policies don’t work the way we expect them to work.

Many of our social institutions—and laws in particular—implicitly assume that human actions are largely the product of conscious knowledge and intention. We believe that all we need for a law-abiding society is to let people know what is right and what is wrong, and everything will follow from there. Sure, we make exceptions for people with grave mental disorders, but we assume most human behavior is conscious and intentional. Even when we acknowledge the power of unconscious influence, we believe it can be overcome by willpower or education.—Shankar Vedantam, The Hidden Brain

The hidden brain, as Shankar Vedantam refers to System 1, doesn’t operate logically or rationally. It isn’t necessarily up to the same thing the conscious part of our brain, System 2, is up to. For example:

  1. System 1 focuses on survival and detecting threats to our survival.
  2. System 1 can’t handle complexity, so it generalizes instead.
  3. System 1 is biased because biases make it easier to decide what we think.
Threat Detection

The brain is, first and foremost, a survival tool, and the way that it has found to be most effective at guaranteeing survival is through the threat and reward response. Put simply, your brain will cause you to move away from threats and move toward rewards. —Dr. David Rock, author of Your Brain at Work

This sounds reasonable and not particularly problematic until you realize that, in additional to actual survival needs (food, water, shelter, etc.) and actual physical threats, each of us has personalized our threat-detection system to include situations we have defined as threatening. And once the brain gets the idea that something is a threat, it responds as if it is facing a literal threat to our physical survival.

How logical do you tend to be when you’re facing a threat to your survival?

When the brain is under severe threat, it immediately changes the way it processes information, and starts to prioritize rapid responses. “The normal long pathways through the orbitofrontal cortex, where people evaluate situations in a logical and conscious fashion and [consider] the risks and benefits of different behaviors— that gets short circuited,” says Dr. Eric Hollander, professor of psychiatry at Montefiore/Albert Einstein School of Medicine in New York.  Instead, he says, “You have sensory input right through the sensory [regions] and into the amygdala or limbic system.”

This dramatically alters how we think, since the limbic system is deeply engaged with modulating our emotions.  “The neural networks in the brain that are involved in rational, abstract cognition— essentially, the systems that mediate our most humane and creative thoughts— are very sensitive to emotional states, especially fear.” So when people are terrorized, “Problem solving becomes more categorical, concrete and emotional [and] we become more vulnerable to reactive and short-sighted solutions.” —Maia Szalavitz , neuroscience journalist

When we feel threatened, logic and rationality go offline.

Generalization

Statistical facts don’t come to people naturally. Quite the opposite. Most people understand the world by generalizing personal experiences which are very biased. In the media the “news-worthy” events exaggerate the unusual and put the focus on swift changes. Slow and steady changes in major trends don’t get much attention. Unintentionally, people end-up carrying around a sack of outdated facts that we got in school (including knowledge that often was outdated when acquired in school). —gapminder.org/ignorance

System 1 processes data and information through association. It sees patterns and makes connections, whether or not the patterns and connections actually exist. It is, as Daniel Kahneman (Thinking, Fast and Slow) writes, “radically insensitive to both the quality and quantity of the information that gives rise to impressions and intuitions.” As a result, System 1 accepts anecdotal evidence as being as valid as verified evidence.

Seeing patterns and finding connections makes it easy to come up with sometimes sweeping generalizations.

One example: Person A is similar to Person B in some particular way; therefore, Person B is probably similar to Person A in other ways. Since I know Person A, I now believe I also know and understand Person B. And I see all of the people who share some of these same characteristics as being alike. This leads me to believe I understand more than I do and know more than I know about Person B and other people who bear some similarity to Person B.

Another example: Extrapolating from my own personal experience to assume that everyone thinks the way I think, feels the way I feel, or would respond the way I respond.

Generalizing can be useful when we need to make quick assessments. But it’s a lazy way of thinking that can be dangerous when used in important or critical situations.

It’s easy to find examples of generalizing in the opinions we have and the alliances we form around hot-button social topics such as climate change, GMOs, vaccines, immigration, and Planned Parenthood. It can also be seen in how people line up in the pro- or anti-science camps.

When we generalize, we make assumptions and draw conclusions from limited data or evidence.

Implicit Biases

Critical thinking doesn’t come naturally. Since we need to make all kinds of assessments and decisions in the course of our lives—and since the part of the brain that can think critically is often offline—we use mental shortcuts instead of thinking most things through.

[Implicit] biases, which encompass both favorable and unfavorable assessments, are activated involuntarily and without an individual’s awareness or intentional control. Residing deep in the subconscious, these biases are different from known biases that individuals may choose to conceal for the purposes of social and/or political correctness. Rather, implicit biases are not accessible through introspection.

The implicit associations we harbor in our subconscious cause us to have feelings and attitudes about other people based on characteristics such as race, ethnicity, age, and appearance.  These associations develop over the course of a lifetime beginning at a very early age through exposure to direct and indirect messages. In addition to early life experiences, the media and news programming are often-cited origins of implicit associations.

A Few Key Characteristics of Implicit Biases

Implicit biases are pervasive. Everyone possesses them, even people with avowed commitments to impartiality such as judges.

Implicit and explicit biases are related but distinct mental constructs.They are not mutually exclusive and may even reinforce each other.

The implicit associations we hold do not necessarily align with our declared beliefs or even reflect stances we would explicitly endorse.

We generally tend to hold implicit biases that favor our own ingroup, though research has shown that we can still hold implicit biases against our ingroup.

Implicit biases are malleable. Our brains are incredibly complex, and the implicit associations that we have formed can be gradually unlearned through a variety of debiasing techniques.

Source: kirwaninstitute.osu.edu. Note: Harvard University has developed an implicit association test that is available online so you can test yourself for your own hidden biases.

Now What?

Change is hard because of the way we’re wired. If we can come to terms with the fact that we operate less rationally than we think we do, we might be able to create or modify laws and public policies to be more effective for more people.

Things to remember:

  • System 1’s agenda is to maintain the status quo, so most of the time that’s our agenda and everyone else’s, too. If it’s difficult for us to make personal changes, imagine how difficult it is to make changes that involve large groups of people—or to change other peoples’ minds.
  • System 1 is primarily a threat-detector. When we feel threatened, we are not going to be thinking or behaving logically, and we should expect the same to be true of others. People who feel threatened are easier to manipulate, and they may take actions that are not in their own best interest.
  • We generalize because System 1 doesn’t handle complexity well. Generalizing leads to a feeling of cognitive ease because we think we know more than we do and understand more than we do. That may not be a problem in trivial matters, but it has huge implications when it comes to laws and public policies.
  • We are all at the effect of implicit biases. Because we aren’t directly aware of them, it’s easy for us to deny we have them. That doesn’t make them go away, however. The best thing to do is to pay attention to how we act and react to other people so we can begin to recognize, acknowledge, and eventually neutralize some of these biases.

Making the unconscious conscious is difficult because the central obstacle lies within ourselves. But putting reason ahead of instinct and intuition is also what sets us apart from every other species that has ever lived. Understanding the hidden brain and building safeguards to protect us against its vagaries can help us be more successful in our everyday lives. It can aid us in our battle against threats and help us spend our money more wisely. But it can also do something more important than any of those things: It can make us better people. —Shankar Vedantam, The Hidden Brain

Note: This is a slightly modified version of my 10/16/15 post as a response to recent events not only in the U.S. but around the world.

Filed Under: Beliefs, Brain, Cognitive Biases, Living, Wired that Way Tagged With: and Save Our Lives, Brain, Change, Control Markets, Implicit Bias, Mind, The Hidden Brain: How Our Unconscious Minds Elect Presidents, Wage Wars

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  • You Give Truth a Bad Name
  • What Are So-Called
    Secondary Emotions?

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The Farther to Go! Manifesto

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joycelyn@farthertogo.com
505-332-8677

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