Whatever it is we want, we want it right now! We are primed for immediate results and instant gratification to a greater extent than we have ever been before. Remember when we had to travel to a theater to see a movie—and we could only see it at certain scheduled times? Wasn’t it great when we could rent or buy VHS tapes or DVDs and watch them in the convenience and comfort of our own homes? Netflix made that even easier by sending DVDs to us in the mail. We only had to travel as far as the mailbox to pick them up. Now streaming a movie is just one of many things we can do instantly. Only a quarter of Netflix customers opt for receiving their movies in the mail. Imagine: by comparison to live streaming, overnight mail delivery of DVDs requires delaying gratification.
The expectation of immediate results comes with a decrease in impulse control and a low tolerance for delays. We don’t want to wait in line—any line. In fact, some of us will pay quite a bit of money to avoid waiting in line. We don’t want to wait to get an appointment. We don’t want to wait for a page on the internet to load. We don’t want to wait for a store or business to open. We don’t want to wait till after dinner to have dessert. We don’t want to wait till we have enough money before we buy something. We don’t want to wait more than two days to have a purchase delivered.
And we are famously unwilling to turn down a smaller reward today in exchange for receiving a bigger reward later.
Getting something we want activates the release of dopamine in the brain. What we really want are those hits of dopamine. After repeated instances of instant gratification, impatience becomes a habitual response. In essence, our brain rewards us for being impatient. But while instant gratification obviously feels good in the moment, it isn’t conducive to the carrying out of long-range plans or the completion of long-term projects. It isn’t conducive to turning down the smaller reward today in order to wait for the bigger one tomorrow—or a year from now.
Impatience does have a place. There are lots of things in life that are not worth waiting for, worth putting up with, or worth spending time and attention on. But the part of our brain that rewards us for instant gratification—the unconscious—doesn’t make distinctions. It’s a stimulus-response machine. Making distinctions requires conscious attention.
Knowing when to delay gratification and being able to control the impulse to go for the immediate reward are crucial to the success of any type of venture—from starting up a business to maintaining an exercise program to cleaning out the garage to completing a course of study. But the strategic application of patience can improve the quality of life for anyone, no matter what their situation.
Giving in to the desire for instant gratification can lead to a short-attention-span theater approach to life, where we’re merely skimming the surface of things, of experiences, and even of other people.
Just because you have looked at something doesn’t mean that you have seen it. Just because something is available to vision does not mean that it is available instantly to consciousness. –Jennifer L. Roberts, Harvard Magazine
Being patient means being willing and able to wait for something instead of hopscotching from one thing to another. Being patient means giving something our full attention, which allows for a deeper and fuller immersion in whatever it is we’re involved in. Patience helps us stay focused on the goal, the prize, the long-term result we’re aiming for. Patience and clarity go hand-in-hand because a busy mind that’s hooked on hits of dopamine is not a peaceful, calm, or clear mind.
So if you find yourself having to wait for something—traffic, a line in a supermarket, equipment at the gym, the food you ordered in a restaurant—use these small opportunities to develop the patience you’ll need in order to accomplish the bigger, more meaningful things in your life.
[NOTE: This post is the fourth in a series. See also When the Going Gets Grueling, Fortitude: Don’t Leave Home Without It, and Focus: Keep Your Eyes on the Prize.]
Excellent article, Joycelyn!!! Our patience is so thin nowadays that even in lines you see people desperately reaching for their phones to text, play, whatever. It’s like boredom and waiting are the worst things that can happen to a person! I’m retweeting this helpful post. 🙂
Thank you, Lorena. I’m trying to develop my own ability to be patient–or at least more patient–which doesn’t come naturally. 🙂