Objective Means to Subjective Ends

An objective is…objective. It’s generally specific and quantifiable. A dictionary might define an objective as something you’re working toward, such as a goal or the completion of a project. You may or may not succeed in reaching the goal or completing the project, but you’ll know whether or not you achieved your objective.

One objective may be a single step in the process of completing a larger objective. Maybe you undertake to read a particular book in order to successfully complete a class that is part of your goal of obtaining some type of certification or qualification. You’ll know whether or not you finished reading the book, successfully completed the class, and obtained the certification.

But why are you working toward that certification? What aspects of your status quo are you aiming to change? The objective change is obvious: you will have the certification or qualification you didn’t have before. However, the subjective change—your desired outcome—is likely to be much less clearly defined, if even considered.

This isn’t to say you don’t have an explanation for why you want to do something—or at least why you think you want to do it. Explaining ourselves to ourselves comes naturally to humans. You may also be clear about the potential benefits of succeeding with your objective. But having good reasons and being aware of the benefits are not the same as identifying your desired outcome.

Why (to) Ask Why

You could be going on a job interview because you hope to get hired or because you’re thinking about quitting your current job and are testing the waters or because a relative hooked you up and you feel obligated…or…or…or. Those are some reasons you might have for keeping the appointment for that interview.

Assuming you hope to get hired, why? Maybe it’s simply to earn enough to pay your bills. Or maybe you want to move up into a more challenging or more prestigious position. You might be seeking a congenial group of co-workers to expand your circle of friends. Or you might want a calmer work environment with less stress than you now have. Or you’d like a more stimulating environment. It could be a combination of factors.

If you’re clear about what you hope will happen as a result of getting the job, you’ll be better able to evaluate whether or not to take it if it’s offered to you. At the interview itself, you’ll be able to ask more informed questions and pay attention to things that are relevant to your concerns. Knowing the desired outcome you’re looking for is pretty important since it increases your chances of getting it.

But if you accept the job offer without having identified your desired outcome, you set yourself up for the possibility of being disappointed. Maybe the money’s good and the work is interesting but you wouldn’t get to interact with very many other people—and it turns out the social aspect is really important to you. In fact, you realize you would be willing to earn less in exchange for having more interpersonal interaction.

Reality Check

In addition to changing jobs, we get into or out of relationships, take up hobbies, move from one part of the country to another, decide to go back to school (or drop out), sign up for a gym membership, start a diet, buy a complete new wardrobe—or a set of patio furniture or an expensive camera or a car. We not only fail to identify our desired outcome, we also fail to identify potential obstacles we’re likely to face along the path to getting it.

Included in the “Reality Check” exercise my clients complete when filling out a Goal Action Plan are these three questions.

  1. Imagine a positive vision (fantasy) of achieving your desired outcome and describe it. How will your status quo be changed?
  2. Describe your current reality in regard to your desired outcome.
  3. Compare your positive vision of success with your current reality.

It’s important to remember that if all you do is generate and focus on a positive vision of your desired outcome without doing anything else, you are less likely to be successful in achieving it because you will have tricked your brain into thinking you’ve already got it.

Answering all three questions is a form of mental contrasting that can help you see your situation more realistically and identify the obstacles to achieving your desired outcome. If you know the obstacles you’re likely to face, you can figure out how to deal with them ahead of time instead of being blind-sided by them. Or you may realize there’s an obstacle big enough to be a deal-breaker, at least for now.

When we perform mental contrasting, we gain energy to take action. And when we go on to specify the actions we intend to take as obstacles arise, we energize ourselves even further.Gabriele Oettingen, Rethinking Positive Thinking

Evaluate and Motivate

The more clearly you can visualize your desired outcome the better you’ll be able to evaluate how likely it is that the action you’re contemplating is the best path to getting there. If it is, great! That clarity can be highly motivating. If it isn’t, that’s great, too, because you can change or revise your plan and save yourself the time, energy, and effort of going off on a wild goose chase.

The more time, energy, or effort it will take to attain your objective, the more imperative it is that you identify your desired outcome. The unconscious part of your brain is hooked on instant gratification, but changing the status quo tends to be gradual, mundane, repetitious, and tedious. Being able to remind yourself not only what you’re aiming for (the objective means) but also why it’s important to you (the subjective end) will go a long way to keeping you focused and on track.

Developing the habit of identifying your desired outcome is useful in all kinds of every-day situations, such as responding to a social media post, attending a staff meeting, choosing a book to read, or planning a vacation. It’s a truism because it’s true: it’s considerably easier to get what you want if you know what that is.


Adapted from a previous post, D Is for Desired Outcome.

Print Friendly

Leave a Reply

Your email address will not be published. Required fields are marked *